The Basic First Steps of Search Engine Optimization

If you are unfamiliar with the process by which search engines rank and order the listings that appear when someone searches for information, you need to understand a few basic concepts. The search engines all use a variety of different methods to analyze individual websites. Based upon their analysis, those engines then give each website a relatively arbitrary ranking. The higher a page’s rank, the higher up in the listings that website will appear.

How exactly do these search engines create their rankings? Different factors come into play. If you are interested in making sure that your website ranks highly when people are searching for products you sell or services you offer, you need to know at least these basics about search engine optimization. The most basic of these factors has to do with the HTML code behind the website. The specific words that were inserted into the code have a specific effect on the ranking of your website in the eyes of the search engines.

If you paid someone to create your website, you probably have never really examined the code that, truly speaking, is what makes your website tick. Luckily, I’m here to provide you with some beginner tools you can use to, at the very least, sound intelligent when you speak with your web designer to make sure that everything is being done to optimize your website for the search engines.

First, open your web browser (Internet Explorer, Netscape Navigator, Firefox, etc.). Load your website by typing in its address. When your page loads, you’ll want to look at the code behind the page. In the latest version of IE, you’ll find the code by clicking on the Page button on the right hand side of the page and then scrolling down to “View Source.” When you click on this menu item, another window will open that, to the uninitiated, will look like a bunch of gobbledygook. In Firefox, simply look under the View menu. Netscape has something similar. You’re looking for the menu item that refers to “source” or “code.”

Don’t worry about all that code. We won’t go into a lot of detail. And, thankfully, most of the code you’ll be looking for is at the top of the webpage. Starting at the top, look for:

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Top Five Florida Colleges and Universities

Florida is situated in the south-east direction of the United States and is becoming popular for its academic opportunities as it has been known for entertainment venues in a traditional way. Following are the top five universities in the Florida which also includes online colleges in Florida.

University of Florida

The University of Florida is the biggest academic institution in Florida and the third-largest university with 35,000 + undergraduate students on campus. It is located in Gainesville, the state’s northern portion. It was established in 1853; today the campus of this university has grown up to 150 research institutes and centers. Enjoying a ‘Public Ivy’ designation and well-known for its excellent academics, Florida University has a student life which is thriving. Amongst the list of America’s Best Colleges in 2007 the University earned 49th rank according to U.S. News and World Report, in 2007.

University of Miami

Established in 1925, the University of Miami is a nonsectarian academic institution, in Coral Gables city of Florida. It is located in the center of metropolitan Miami and has 10,000+ undergraduate students studying in this university. They have endless opportunities for research and local internships. Most of this University’s academic programs are highly rated, its business departments are nationally recognized by Business Week and U.S. News and World Report. The university earned 52nd rank by U.S. News and World Report.

Florida State University

Located in Tallahassee city of Florida, Florida State University and is one of the leading academic institutions. This is the second largest university if Florida and currently there are 31,000+ undergraduate students on campus. The university was established in 1851 as a research institution. Some of its academic courses are highly in demand and are considered ‘limited access’ and is very competitive to get admissions. These courses include visual arts, theater, dance, film, communication, and business.

Miami Dade College

Centrally located in the urban Miami-Dade County, Dade College is the largest of its kind in the nation. The college enrolls more students compared to any other college in the state of Florida. Currently there are 51,000+ students enrolled in its campus. The college officially began in 1960 and was the first junior college in the state. Miami-Dade has manages to maintain its open-enrollment policies while as online college in Florida continues to improve its academic courses.

University of Central Florida

Lesser known than other universities in Florida, the University of Central Florida is in reality the largest school for undergraduates in the state. It was established in 1963 with the intention of training the technicians employed in nearby Kennedy Space Center, but now has expanded with offering a multitude of academic programs. Today there are 39,000+ undergraduates students enrolled at Central Florida. It is also a thriving online college in Florida with degree courses for students across the world.
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Search Engine Optimization: Too Much Information, Not Enough Know How

In the late 1990’s Al Gore referred to the Internet as the Information Superhighway.
It is a great metaphor.

Good Information can be a powerful thing. If it leads to action.
However when information is not organized and does not lead to personal action it is pretty worthless.

Often times in life ….less is more.

Many students that I consult with have too much information and not enough know how.

Know how is my way of saying that you have done something with the data you received.
Ideally the information should empower you.

Taking action is the solution to information overload and putting you squarely on the Know How Expressway.

Stop and think about all the things that some people think they have to learn about to be effective online.


Database Programming

Web Hosting


Audio Editing

Video Creation

Merchant Accounts

Shopping Carts

List Building


Search Engine Optimization

Joint Ventures


Event Management

Press Releases

Article Marketing


Let me tell you a little secret.
Although I study a lot. I follow a little formula with anything that I read related to marketing online.

Read it.

Apply It.

Study the Results.

Just reading something is not going to get you anywhere.
If I read it and don’t understand it, or don’t like it…I hire someone else to do it for me.

One of the biggest problems that I attribute directly to our educational system is that people with fine educations complicate the simplest of activities.

Here is a simple formula.
a) Put up a web page

b) Drive traffic to it

c) Sell something

d) Monitor you conversions

If this EXPERIMENT works don’t do anything. Repeat. Repeat. Repeat.
If this experiment does not work learn something from it.
Is it your web page?

Is it your traffic?

Is it your offer?

Buying the next new fangled course, software or technodoodadd will not change the above sequence one iota.

There is a ton of information around. What are you doing to turn that information into KNOWLEDGE?

There is no failure only feedback.

May the force be with you.

Feed The Spiders.
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Steps to Get Golf Sponsorship

Young golf professionals the world over are on the prowl for sponsorships in an attempt to graduate from the local golf tours to the main tours. However, finding sponsorship is not easy and more often than not these amateur golf pros end up just playing their local tours due to lack of funding.

There are golf sponsorship companies that act as a bridge between the main sponsors and the amateur golfers. These companies work as the negotiator and on commission basis (there are other fees etc) to ensure that the young and upcoming golfer can get sponsorship. On the other hand, golf sponsorship can also mean getting financial assistance from a company to organize a Pro-am tournament and bear the expenses. Golf sponsorship is increasing being looked upon an effective method to create brand awareness and well as make new customers.

Sponsorship in golf is basically two-fold: one is sponsorship of the sport and the other is sponsoring the amateur golfers and their equipments. Both these types of sponsorships cater to a global audience. Sponsoring a golfer involves bearing the expenses for the equipment he/she uses, the various sporting goods used, and contract fees, besides offering the golfer incentives based on his/her performance. This reward program motivates the golfer to perform better as well as offers the company a unique long-term profitable investment. Of course, since golf is becoming a global sport and drawing crowds everywhere now, there is a lot that sponsors can derive of this investment.

Right now we’ll just look at the steps that are required by an upcoming, talented golfer to get sponsorship and make a leap into his professional golfing career.

• Every sponsor wants to sponsor only such a golfer who (they believe) has the potential to become a Tiger Woods or Greg Norman. Only when players become stars does the sponsor reap profits from his/her investment in that player. If you believe that you have what it takes to become a Woods or Norman, you need to be prepared to prove this. You can prove your talent by playing your best golf when the sponsor come visiting, to observe your game.

• Impressing them by your game is the easy part. Impressing the sponsor with your attitude is another thing altogether. The sponsor would like to see that you are serious and focused about your sport and would give it your best. After all, they’d like to be completely certain so that their investment is a profitable one.

• It’s best for you to seek the services of a company that get you sponsors. There are many golf sponsorship companies who work as a bridge between the player and the sponsors. Such companies, as mentioned earlier, work on a commission basis.

• If you get lucky to find sponsors, you’ll have to sign a 3-year or 5-year contract with them. You must read the clauses of the contract carefully. If need be, get an attorney to go through it with a magnifying glass. Typically the contract should state that about 5% (more or less) of your course earning for the next 3/5 years will be shared with the sponsors, who in return will take care of your travelling, equipment, and other expenses.
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SEM Traffic – Stand in the Place Where You Are

Think about direction wonder why you have not before…

You have some advantages in your location, almost wherever you are. Here are some quick tips on how you can use your location to build links and get more traffic:

• There are often local directories that only allow local business to list. Check out every one you can in your area and list your business on their website. If you work from home and do not want your physical address exposed, rent a PO box in your neighborhood and use that. It’s your web address you really want listed anyway.

• If you have a business store front advertise your web site where people can see it.

• Visit local businesses in your area that have web sites and ask them to list your url on their home page or web site. Since you are local this is an easy and inexpensive way to approach people in person. A smile and handshake can go much further toward getting something than an email.

• Are you listed with map services? Letting people know where you are can get you more inbound links; How easy is that! There are several online map services: MapQuest, Google maps, Yahoo maps, and Bing maps. Google maps allows you to enter information about your business for your listing.

• Sponsor a local event and have then print your web site url on their program, tickets, or a banner.

• Sponsor a local sports team and print your web site address on their jerseys.
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How To Fix Cracked Leather

This is a hard one for me to put out there for the average person to read because a lot of the products I use in my leather repairs are sold for professional use and if you don’t know how to use them properly you can make a bad thing look like a really bad repaired thing. It’s taking me a long time to master the craft of leather repair, it’s something you can’t just learn by reading this article. But I wanted to help out those of you who need a helping hand with that worn leather seat.

So, with that said I’m going to give you what I call the “quick fix”. A temporary fix to get you by until the car is sold or you get enough money to do it right. Now I’m not going to give you some substandard way of fixing your leather seat, remember I do this for a living and from time to time I have been asked to do the “quick fix” to get someone by. Although I don’t like doing that for the people I do work for. To me thats my name and reputation that is on that repair, but when someones in a pinch you got to help them out.

Supplies…. you will need some stuff before you start this project and most of them you can get from your automotive paint store.

Denatured alcohol – used for prep sandpaper – used for prep and sanding of cracks in leather 240 grit and 400 grit a couple of sheets of each will be good. 1 aerosol can of Sem Plastic and Leather Prep – if not available not really necessary but nice to have. helps to open the pores of the leather to help the adhesion of the dye. 1 aerosol can of Sem Classic Coat or Sem Sure Coat leather dyes (if you get the sure coat, it’s waterborne and is a lot more flexible and more like the finish already on the leather and will not dry the leather out). But most auto stores only carry the Classic Coat which will work, just don’t load the dye on, the more chance for it crack later. Now take the vehicle with you or something to match the color, if you ask the guys at the auto paint store they can probably find the right color for you. A sealer of some sort is needed to seal the raw leather before you dye it but not always necessary. If available Thompson Water Seal will work, or a leather sealer like Leather Tac this will help the dye adhere to the raw leather and help to smooth out some of the rough leather. Another trick is glue, but it needs to be a flexible glue and one that does not contain silicone. If you can get leather glue from your local craft store that would be perfect. Glue will seal the leather and lay down the rough leather. 1 can of a plastic adhesion promoter, I like Bulldog easy to use and it works terry cloth towels paper towels soft scrub brush Scotch Brite pad – green one is fine rubber gloves hair dryer – helps speed things up a little

Clean the seat thoroughly before you start. Mix a small amount of mild soap ( Dawn dish soap ) and warm water in a small bucket. Dip your scrub brush in the solution of cleaner and scrub the seat from top to bottom, making sure to get down in all the crevices of the seat, wipe the seat clean with the terry cloth towel. Now take the Scotch Brite pad and dip it in the solution and scrub the seat again, this time scrub in small circular motions, this step not only finalizes the cleaning process it also scuffs the dye on the seat to give the new dye something to adhere to. In some instance dye will come up when this step is done, don’t worry because your going to dye it anyway. Wipe the seat clean with a towel. Next, wipe the seat down with the denatured alcohol on a paper towel, while the alcohol is wet wipe behind it with a clean paper towel, to remove all the goo and silicon that will keep the dye from sticking to the seat,

Once you have cleaned the seat thoroughly, it’s time to work on the cracked or worn area. Take a strip of your 240 grit sand paper and dip in the cleaning solution and wet sand the area where the cracks are, you will see the dye start to lift and move around while you are sanding this is a good thing, move that dye into the cracks and use it as a filler. Wipe the area with your towel and see if the area is smoother, in cases where there are cracks is where I use leather fillers to fill in the cracks, but this is the “quick fix”. Now dry the area with a hair dryer if available. Getting the cracked area as smooth as you can get it will help to hide the worn area and make your repair look better.

Now if you the Sems Leather prep use it now, follow the directions on the back, pretty simple, wipe on wipe off. If the area is still a little rough use the glue with your figure and rub it onto the rough area and smooth it out, let dry and sand it smooth. Seal the area if you can by wiping the sealer with a paper towel on the area.

Time to dye. Use a small piece of cardboard to use as a blocking card for the over spray. You will have some over spray so cover the areas with an old sheet, like the console and seat belts. Spray the seat with the dye holding the can 12 to 18 inches from the seat, using short swooping burst, don’t just start spraying away. Spray light coats, letting them dry between (use the hair dryer). You can sand between coats, using the 400 grit, if there are still some rough areas. In some cases if the cracks aren’t filling in, you can spray a heavier coat over the cracked area and rub it into the cracks with you hand. Two to three coats of dye should be sufficient. Spray the whole face of the seat to blend the color and make it look more uniform, remember short bursts and light coats. Now hopefully at this point you should be seeing a good looking seat.

Let dry for a few hours before you drive, but be careful, only sit on them if you have to. Optimal drying time is 8-10 hours for the dye to cure out totally.

The last step is to condition, I can’t stress this enough. Leather needs to be conditioned to keep it soft and flexible. There are several types of conditioners that are great to use, one I recommend to all my customers is Lexol, it’s created by a company that deals in just leather products. Just pick a good one and make sure you put it on, it will finish your job and make your seats feel and look great.

Hopefully this helps you in you leather repair adventure. If you have any questions about your leather repairs don’t hesitate to contact me, there are so many different situations that have so many different ways to fix them. It’s really hard to put it all in one article. So join my forum or email me with your questions.
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Automated SEO Programs

It’s been a while since I’ve posted anything on the forum and blogs due to a heavy amount of new business we have recently received and I apologize for that. A recent question was asked by one of my clients about using automated search engine optimization software and I thought it was a great topic for discussion here. So let’s begin.

Get Thousands of Links Instantly

There are plenty of software programs available that make this claim. Most of the ads that I’ve run across in the last 10 or so years are very compelling but you must understand how things work before investing your hard income on these gimmicks. It’s easy to think if these services were to work everyone would be doing it right? Well the answer is yes and no. Most people don’t even know what SEO is so that’s where you would get the answer no. The people that do know a little about SEO might try these software platforms only to be let down. Let’s examine a few ideas that these programs try to sell and see if they work in the real world. In this article we’ll be discussing quality, quantity and indexing of links.

Quality of Inbound Links

People will argue that a link is a link and to get as many as possible is the way to get your website promoted on the search engines faster. This is simply not true for a simple fact that there are site that tag links with a no-follow. A no-follow tag means that the site is instructing the search engine crawlers to not look at that link and there by not giving your website any credit for that link. Another misconception is having links on sites with a low page authority. Google displays their authority ranking with a page rank but has admitted to doing away with it because it wasn’t such a great tool to go by. There are thousands of sites with lower Google page ranks displaying much higher on the search engine results do to proper SEO techniques such as this one. If you are trying to build links, make sure they do come from reputable sites that everyone would recognize such as any major news site, any celebrity, any radio station site, etc. These type of website have high authority, high visibility and have often been around for years. Unfortunately most of the automated programs only link your site to pour or spammy sites which will get you in hot water. I’ve seen some not only get de-indexed, some have actually been marked as spam and black listed.

Quantity of Inbound Links

The more the merrier is the standard from of thought with regards to links. Yes it’s true that having a ton will not hurt you as long as the amount of links do not come overnight. If you have a new website and instantly add a thousand links to it there better be a good reason why your site is so popular or else your site will get sandboxed. Getting sandboxed basically means that the search engines will penalize your site and take you off their radar for any given keyword searches. They figure that you have attempted to enter the world of illegal tactics to promote your site and thus will jeopardize their search engine with bad information for their viewers. The quantity of link building daily or monthly is not an exact science so there is no real answer on how many you should build. The general understanding is to look as natural as possible. This is accomplished by having links produced from various IP address, over time, from trusted sources, not too many from the same sources and having overall link diversity. Again with automated software you might be getting too many links to fast and this is a major no no.

Indexing 101

To get your site indexed is the basic tool of website development. Indexing is the recognition of your site or links to the search engines. This may be accomplished in many different ways. Again as with anything SEO related, it doesn’t happen overnight. It sometimes take the crawlers hours to months to index things. This is actually a good thing as it helps to spread out your link development and look more natural. The bad part is you have to wait for this to happen. Some of the ways people have been able to get sites and link indexed vary. I could mention them here but then I would be giving away too many secrets. The important thing to understand here is that your site and links must be indexed in order to improve your rankings on the various search results. There are a few programs available to help speed up the process and make this automated but then you’ll run into the problems I’ve spoken about previously.
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Twitter For SEO – How to Use Twitter Marketing to Become the Authority in Your Niche Through SEO

Search engine marketers have always wondered if its possible to use Twitter for SEO. I have accidentally stumbled across a surprising to use Twitter marketing to get on the first page of Google really quickly.

A few weeks ago, I was searching for the keyword phrases I was using search engine optimization to drive to the Google front page, to my surprise, both my Twitter account and my tweets were on the front page for both competitive and long tail keywords.

Astounded, I reverse engineered the process. Now… I’m pulling back the curtain to reveal to you the astounding SEO power of Twitter.

As you probably know, Twitter’s links are NoFollow, and as a result, they’re practically useless for link building. However, because they’re such high PageRank, they can get on the front page of the SERPS just with a few backlinks.

This is the simple 3 step strategy to harness Twitter for SEO:

1) Identify your keyword phrases and use them extensively in your tweets.

2) Create backlinks to your Twitter account and your keyword-optimized tweets through either social bookmarking, Web 2.0 or article marketing.

3) Wait for a few days to see your Twitter account and tweets dominating your niche when your keyword phrases get on the front page.Imagine… when someone types your niche’s related keyword phrase, they find your Twitter account on Google’s first page. This is the single best way to credentialize yourself as an expert and as well as putting your personal branding on steroids.

This is a little-known though powerful way to generate near instant website traffic. Use Twitter for SEO and be the authority in your niche with very little effort.  
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On Page SEO Vs Off Page SEO – The Basics

Improving your rankings on search results on different search engines depends entirely on how you want to organize your marketing attempts. You can make the most vital difference to it only through search engine optimization though. For those who have experimented with search engine optimization would know how important the basics are. And the basics involve both on page and off page. Question is how different are these two from one another and how they team up to get your site right up there.

Making it simple, on page SEO deals with making your web pages easily readable to the ‘spiders’ that crawl through them. Optimizing your sites by providing good content, excellent keywords, the right tags and an easy sitemap are a few things on page SEO actively deals with. Off page SEO on the other hand revolves around activities that a webmaster needs to concentrate on before he launches his site. Experimenting and zeroing in on the right keywords, incorporating keywords into important links are typically off page tactics.

Most webmasters find it difficult to ascertain which one of the two SEO tools they should use. Would on page optimization work better than off page optimization or vice versa? Well it depends much on the age of your site. In case your site is absolutely new, you need to find ways and means to optimize your site undertaking on page techniques. The situation reverses for sites that have been around for some time. Such sites are expected to have a decent standard as far as content and site structure goes. Since basics are taken care of on older sites, they could go a long way armed with off page SEO.

Launching a new site and making it popular can be difficult. The most basic on page SEO technique is to provide good content. This should be something that not only your readers would find informative but also search engine spiders. This would make it easier for the latter to index your site. Include FAQ’s and incorporate forums and blogs into your content building exercise. Once you’re done with this, concentrate on off page by increasing external links. The best way to do this is by making your site a part of the major directories.

Your site may not necessarily be a new one. If it’s already a few years old you can take it for granted that basics of on page have been fulfilled. Now is your time to concentrate on off page SEO. You need to make sure other sites find yours useful and hence link their site to yours. Remember inbound linking does not mean you need to link to their sites as well. Another good way of optimizing off site is to submit articles in the right directories. All directories bless authors with a resource box. Over here not only can you display your name but also give a link to your site.

In most cases on page and off page SEO tools come to use singularly but then if you opt for a combination of the two you can always hope to be in a win- win situation.
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3 Easy Steps to Increase Google Page Rank

The infamous Google Page Rank (PR) has become this nemeses in the world of SEO. No doubt that website traffic is the new world ‘currency’ and with Google dominating internet traffic we need to play by their rules. Page Rank(PR) is not nearly as complicated as most experts make it out to be. Yes, there are some complicated algorithms involved but that does not mean you have to get bogged down with the detail.

To increase Google page rank you will have to focus on both areas of search engine optimization. You will have to focus on both on-site and off-site factors as they both play an important part in increasing PR. Although on-site factors dominated the search engines back in the late 1990’s it has very little value today. It account for around 10% of your page rank.

I’ve reduced the complexities of increasing Google page rank to 3 simple steps. If you focus on these 3 simple concepts you will increase your page rank. Most the most part SEO is a science.

Step 1
The first thing you have to do is to optimize the content on your site or more specifically for the web page that you want to increase the Google page rank on. Google is getting better and better at finding which content is most relevant to specific search terms.

If your page is optimized for a specific keyword, then you need to make sure that your content is very relevant to that keyword. Don’t stuff a page full of that keyword. Instead, use variations of the keyword and create content that is natural and highly relevant. You also need to make sure that your content is unique and fresh. Duplicate content does get penalized on PR.

Step 2
Once you’ve got unique and highly relevant content, you need to make sure that you get the on-page basics right. Tags are not that important anymore, but make sure you at least have a description and some keywords in your meta tags. Having proper H1 tags for titles and using bold and italics naturally shows good practice rather than giving you an SEO advantage.

On-page factors these days are more about having a god linking structure. If you use WordPress this is quite easy as it has a great navigation structure. Make sure you add a xml sitemap, a privacy policy and a contact link. Adding 5 to 10 links to authority sites in y niche is also important.

Step 3
While steps 1 and 2 are quite easy and part of the natural process of building a site, step 3 is where it all happens. 90% of your Google PR will be determined by backlinks. SEO today is all about building backlinks.

Once you’ve got your on-page factors there you need to dedicate all your SEO time on building back links. There are 3 factors that are important in getting back links to have as much value as possible.

a) Page Rank – the higher the PR of the page that links to you, the more valuable
b) 1-Way links – they are natural and reciprocal (2-way) links does not have much value anymore
c) Relevancy – getting links from sites that are relevant to your niche/category carries more value

So, if you focus on getting high PR, 1-way links from relevant sites you will get maximum ‘juice’ from your backlinks and increase your Google page rank faster than anything else. It’s all about links, links and more links. That’s it. Get the back links and you will get the page rank to give you high Google rankings.
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