Authority sites build awareness, interest, decisions and desired outcomes. They attract Google, boost your traffic, increase your conversions and grow your income. There are considerable flow-on effects from an authority site that bring their own rewards.

Here are top 7 reasons why you should build an authority site:

1. You will be loved by Google

Google has a soft spot for authority sites. Google is not operating from altruism here. Authority sites help them to achieve their core purpose – to provide up-to-date, useful information for Internet searchers. Google will progressively increase your page rank and accord you ever higher positions on search results for your core keywords (and related keywords).

2. You establish your reputation as an expert

People will seek information directly from you via email, phone or social networking sites. You will become a font of knowledge for others. With acknowledged expertise comes respect, the basis for relationship marketing.

3. You become the subject of “buzz”

People start sharing information about you and your site with others via blogging, social bookmarking and social networking sites. If you do a search on Google after you have established your authority site, you will be amazed where your name gets mentioned. For example, you will find references in blog posts and comments in diverse niches. Some of your material will even be translated into different languages, thus automatically broadening your market catchment.

4. You are trusted

People begin to accept your recommendations and will even tell you, “I purchased this product because you recommended it and I believe that you know what you are talking about”. In consequence, your conversions will increase. People are more likely to buy from someone they know and trust than from someone who is completely unknown to them. Of course, while this trust brings huge benefits, it imposes a heavy responsibility – your recommendations have to be well founded and in line with your area of expertise.

5. You are sought after

People want to be associated with you. You will receive heaps of genuine requests to accept others as “friends” on the various social networking sites. More people will subscribe to your ezine and blog RSS feeds. People will leave comments on your blog and Squidoo lenses and often express appreciation for what you have done to help them – which in turn builds your reputation.

6. You will receive many mutually beneficial offers

Affiliate marketers in your niche will offer you their products free for evaluation and seek you as an affiliate. Prominent people in your niche will want to interview you so that they can offer something of value for their subscribers – and you benefit with increased traffic to your site and product sales. Other Internet marketers will want to joint venture with you or commission you to create products for them. You might also receive an offer to be a paid, guest blogger.

7. You will have created a solid foundation for the launch of your own products

Through your developing expertise you will have something unique to offer the marketplace. You will begin to identify potential product offerings that will provide you with a more certain and regular income flow. You will not be reliant on the priorities of others. Also, because you have established your expert reputation and developed numerous relationships, your product launch will not occur in a vacuum – you will have already established goodwill and trust.
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