Yes, SEO does work. That’s the short answer! The longer answer is that YOU have to work at it to make it work!
If you think that submitting your website’s URL (your website address) to Google or any of the other top search engines, Yahoo, MSN, AOL, etc. is going to make your site magically appear in their search results, guess what? It ain’t gonna happen. And if you seriously believe that you can use one of those SEO services that will submit your website to 500 search engines for 34.95… umm, guess what? It’s not only NOT gonna happen, (getting a top ranking on Google for instance), you’re also going to find your site blacklisted for spamming. So save your 35 dollars and I’ll give you a couple of tips towards SEO that works and all you have to do is do a little work.
Google likes link popularity – that is the more websites which have a link to yours increases your popularity and therefore (at least in theory), the quality of your site. So, start sending out your Christmas cards now! In other words, find out who your competition is, as well as other sites who are in the same business as you and fire off a polite email to the respective webmasters enquiring if they’d be interested in swapping links with you. More links to you means quality in the eyes of the infamous GoogleBot and that means a higher ranking on Google’s results pages and that means more customers to your site.
Content is King. Google likes up-to-date fresh content. Update or add new information to your site on a regular basis. Like once a day if you can! Show the GoogleBot that your business is alive and well and not some Internet artifact. Write new articles about your products or services, or update existing ones. Start a blog. Open a forum. There’s all kinds of neat, easy-to-do things you can do which keeps your site actual, both for the search engines and your prospective clients.
Optimize your site for the keywords that you use in your content. And I don’t mean, slap a whole bunch of keywords into the keywords METATAG and hope for the best. Google doesn’t even look at METATAGS anymore (except TITLE) – you’ll do more harm than good using METATAGs, so lose ‘em. What I mean by optimizing your keywords is using words and descriptions which properly describe your business, your products or your services within the content of your site. Good copy makes for good keywords. Don’t write paragraphs and paragraphs of garbage that’s just filler which says nothing useful about your products/services. Learn to write descriptive, snappy bits and bytes that reflect your goods and makes them appealing. Remember visitors want instant, accurate information about your products and have very little time or inclination to waddle through a lot of BS. So keep it short, simple and descriptive! And that’s how you optimize your keywords in the process.
More tomorrow… I’m off for coffee and my daily SEO report for many of the sites I’m responsible for getting ‘googledbygoogle’
Have a great day!
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Monthly Archives: August 2009
On Page and Off Page SEO Factors
Obviously you should have a website so that it can rank well in search engine listings. As it is a well known fact, SEO (search engine optimization) is done on a website to improve your ranking so that it can get high traffic and then be displayed on serps (search engine resultant page). SEO has refined itself in many ways due to intense competition on the internet.
SEO is mainly achieved by the combination of 2 main factors mainly on page and off page factors.
On page SEO refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.
Some of the on page factors include:
• Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.
• Optimization of all your meta tags which mainly includes (title,keywords and description)
• Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.
• Creation of sitemap is important so that all your web pages are indexed by search engines
• Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.
• Make sure that your html code is free of errors and warnings
Some of the on page factors to be avoided:
• Hidden link or text: use of hidden or invisible text for getting listed on search engines by using a font color similar to the background color must be avoided which will affect your rankings.
• Cloaking mechanisms: never show up two different versions of your site, one for the search engines and a completely different page to real users. This will risk your site on being penalized
• Duplicate content to be avoided.There is no substitute for unique, original and useful content.
Off page factors
As the name indicates off page optimization is the work that needs to be done off the pages of your website. Compared to off page factors,on page optimization is relatively easy to achieve.
Some of the off page factors include:
• Use of anchor text in the links wherever required according to relevancy. Also the text surrounding the links should not be ignored.
• Building quality links for link building purposes which include relevance,page rank and authority sites.
• Link popularity can be attained by using social networking sites, log commenting, forum postings, article/press release promotions, directory submissions, link baiting, posting classified ads, link exchange with relevant sites and so on
On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion
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