Everyone knows that in search engine optimization, link building is the bread and butter of getting websites ranked into the top 10 of the major search engines, but what are the best link building methods that are currently used these days by the top SEO’s, and are they expensive? Many years back, the best link building method used was reciprocal linking or the link exchange method, and this was done by the search engine specialist by contacting the owner of a similar site and asking him to place the SEO’s link on his link partner page and the SEO would in return do the same. This worked great until a few years back when Google started to frown upon reciprocal linking and many webmasters were afraid of getting penalized so this link building method eventually became dead.

This made many link builders start to focus just on inbound links or as they are also called backlinks. Pure backlinks gave a site great weight with the search engines because when you get your link placed on a similar quality website the search engines will give your link great weight because they believe that other sites need your website’s link so much because it must be an authority site. An authority site is when Google or the other search engines see your website as an authority on the subject matter it specializes in and will instantly give it great great rankings in their search engines. If you get enough backlinks from quality sites your website will eventually become an authority site. Another way of becoming an authority site is to have so much content on your site that no other online resource can hope to match the information your website has and it starts to get ranked high for not just one but for all of its keywords.

Directory links are very underrated when it comes to their importance as they are also pure backlinks for your website. The trick with directory links is to find the top quality ones that will not except anything but quality websites with great content on them.

Many search engine optimization firms used to use search engine optimization software because it automated the link builder’s work and the SEO company can then devote most of their time to their other clients. This was initially a great success during the infancy stage of website optimization but eventually the search engines caught on and started penalizing people for using this technique because they wanted all of us to work hard for our backlinks and they should come naturally or else everyone would be using the software.

Another search engine promotion technique that just requires a little bit of time yet gets you a massive amount of backlinks easily are signature links. You can get a signature link by joining a forum that is similar to the subject matter of your website and then place your website’s link in the control panel of your profile in the forum. Then your signature link would then show up underneath every one of your posts. The trick here is to find the most popular forum on the net , and only then will your signature links be given great authority with the search engines.

Search engine submission was another technique that initially caused a lot of excitement within the search engine ranking community and it also had many different software that also submitted your website to thousands of big and small search engines within hours and got your website indexed almost instantly. Suffice to say the search engines also caught up to this technique and it also became obsolete. These days Google will automatically crawl your website and if its created right, it will get indexed almost immediately.

At the end of the day the best techniques for link building to get your site ranked high in the search engines are the ones that use an eclectic approach of backlinks from good websites similar to your own, social bookmarks, directory links and signature links and if you use a mixture of all of them you will have a leg up on your competition.
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