Starting your own authority site is a key success factor for effective Internet marketing. Think of any successful Internet marketer and what comes to mind about them?

You know them and purchase products from them because they are recognized experts in blogging, Google AdWords, social marketing, Craigslist, YouTube, SEO, list building, Twitter, affiliate marketing, article writing or Squidoo. Alternatively, you may recognize them for their expertise in gaming, home schooling, weight loss, home decor, the inner game of tennis, astrology, game cheats, digital photography or some other niche.

They have established their reputation and gained recognition through their authority sites. You access their sites and subscribe to their ezines and RSS feeds because they have something to offer that you value.

An “authority” by definition is someone who exerts influence, has credibility, gains followers, leads by example and commands attention.

People are attracted to “authority figures”, respect their opinions, want to be associated with them, quote them, talk about them and voluntarily promote the authority’s expertise through buzz, blogging and social networking.

Once you have established yourself as an authority, people begin to trust you and follow your recommendations. Your conversion rate soars and daily income becomes a reality.

Google recognizes your authority site by awarding your website a page rank in the range PR4 to PR10. This positive evaluation flows over to your other sites and activities as Google recognizes that you have something of substance to offer the searcher.

If you are recognized as an expert, people want to associate with you and want to listen to what you have to say and write. They will seek you out for joint ventures, product development, interviews and collaborative marketing.

When you think about it, the Internet would not exist if people had not first created authority sites to make it worthwhile for others to use the Internet to search for information.

Those early pioneers offered information because they were passionate about their topic. It was only later that we learned to monetize the provision of information on the Internet.

The sure road to success on the Internet is to become established as an authority in your own right – to create your own authority site. Web 2.0 with its social networking capabilities, has made it easier than ever to establish an authority site on any topic of your choice. The secret is the willingness to stay focused and to go the extra mile that 95% of Internet marketers are unwilling to travel.
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