Page ranking is one of the most important aspects of your SEO campaign because the better you are ranked on a search engine, in particular Google which is the most important search engine on which to concentrate, the better your chances of scoring potential customers for your products or services. With that said, there are a number of mistakes that can potentially hurt your page ranking:

• Not having specific titles for your pages. It is important to use content specific titles that will represent your product or service. You will also want to make sure your titles are representative of the keyword or keyword phrases you are tagging.

• Overuse of images or Flash animation with no text. Yes, dynamic looking websites are eye catching, but you have to remember that search engines cannot read an image or an animation like a human can. Therefore, if you use a lot of images or animations, you will want to make sure you also have a lot of textual content that a search engine can use for ranking.

• Overuse of complicated toolbars and menus. This is the same as with images and animations. A search engine will have a hard time navigating through toolbars and menus so it is very important to have HTML text. If you do have complicated toolbars and menus, you should also have a site map to supplement.

• Using inefficient keywords or keyword phrases.  It is important to use keywords and keyword phrases that are specific to your product or service. It is also important that you do not over use your keywords or use them out of context. Overusing or using them out of context can potentially be counterproductive.

• Linking for the sake of linking. Linking is more about quality than quality. You want to make sure that you are linking from websites that have high ranks or your links can potentially be damaging for your SEO campaign.

• Lacking textual content. This is, by far, the most damaging of mistakes you can make. Without textual content, a search engine will not have anything to use for your ranking which will put you at the bottom of the search. A good way to increase your textual content is by creating a blog where you can put up content about your business, new products and services, and information and news about your particular industry.

• Not updating regularly. It is important to always add and update your content in order to remain high on the ranking. Google will not spider your website if it is not constantly changing and/or updating. Again, blogs are a great way to constantly have new content. 
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