Getting top positions on Google for specific keywords has become highly difficult. A lot of new marketers do not understand how the search engines work, which causes them to fail in achieving top rankings. One of the major factors that contribute towards the website’s performance within the search results is highly relevant links called backlinks. Reciprocal linking was one of the most popular methods for new marketers to get links to their websites until Google changed its algorithm. Reciprocal linking is not effective as it used to be in the early days. Now marketers need to use different methods, which proved to be more effective, such as writing articles, buying links, writing press releases, and manipulate authority pages.

Writing articles is one of the most effective ways to gain thousands of highly relevant links to any website. The key to successful article marketing campaign is writing relevant quality articles that other publishers want to publish on their website. This benefits both the author of the article, who gains a backlink, and the publisher, who ads more content to his website. Successful article submission could result in massive exposure for any online business within the search results, which of course, will produce more targeted traffic. It is important to include anchor text links within the resource box of every article to achieve maximum search engine visibility.

Buying text links from relevant authority pages is the new way for marketers with budget to increase their search engine rankings. There are many text link brokerage companies on the internet today that sell links from their publisher network to advertisers interested in gaining top positions on major search engines like Google, Yahoo, and MSN. This method is also dangerous and could result in temporarily being removed from the search engine index, or possibly banned forever. This kind of penalty is mostly practiced by Google, and is designed to prevent big companies with huge advertising budgets to manipulate the search results. To successfully exploit this method, marketers should not buy irrelevant high PR links. Buying PR8 or PR9 links from large publishers is the first step towards Google sandbox and receiving penalty from Google, or possibly being removed from the index.

Writing press releases has proved to be an excellent way to gain highly targeted traffic, one way links, and search engine visibility. This method, if used successfully, could result in massive exposure within the media and gaining top spots for all major keywords on Google. The press release must be newsworthy and catch interest of the publishers. One press release can provide huge amount of backlinks to any online business, which will result in higher rankings. PRWeb.com is one of the major players in the industry specializing in press release distribution. It is recommended to use their paid services at prwebdirect.com for maximum results.

Manipulating authority pages to gain top spots on Google is also highly effective and could produce instant results. This method is fairly new and has developed into a killer strategy for smart marketers. There are many authority sites such as Squidoo, Blogger, Usfreeads, and EzineArticles. They all have a superb advantage over any small publisher within the search engine rankings. This is caused due to the massive content being constantly added on daily basis, which is not easy to do for a small business owner. Those publishing giants utilize the power of user generated content, which gains them authority rank. Smart marketers noticed that by publishing their content on the authority sites domain names gets them instant top spots on all major search engines for those specific pages. This way it’s possible to redirect traffic from those publishers to the small business owner’s website. By using this strategy successfully, marketers achieve instant results from their internet marketing efforts.

Reciprocal linking can still produce results, but it’s not effective as it used to be. Google caught up with website owners trying to exploit this method by creating link farms and other website networks, which did not provide any value for the search engine user. The key to performing successful reciprocal linking campaign is to keep a low number of highly relevant external links. Webmaster should always research the potential link partner for relevant content. The content needs to be high quality, and the website must not use any black hat techniques to improve their rankings. Since gaining backlinks became fairly easy by performing the methods discussed above in this article, many marketers stopped performing reciprocal linking with other webmasters.
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