If you’ve had your business for any length of time, then you know the importance of marketing. Besides sales, it is the most important thing that your company does as an entity to keep you profitable. In fact, sales could be said to rely on marketing in a very real sense. After all, if no one knows you exist or what you do, then you are losing business. It is a well-understood principle that if everyone is your market, then no one is. In other words, you need to select a smaller target on which to focus in order to get your message across.
This concept is known as niche marketing and it is especially important online where there is a lot of competing information. Your competitors in business are trying to establish themselves in the same way that you are. What makes your message more important or unique? Well, that is what you need to establish online. How do you go about doing this? Well, there are a variety of means, we will be discussing article marketing here as just one example.
Let us just use technology and computers as a category. If you have a specific product or service in this industry that you are promoting, you are in for some stiff competition online. So, what do you need to do to stand out and more importantly get your site to rise to the top of the search engines? One way is to provide more brief and sample examples of your site’s content and post this to various other sites online recognized for their ability to connect people searching for this information with your main site.
What these sites are called are article directories. They are a legitimate way to secure a good amount of traffic and links pointing to your site. In terms of the online world, how the search engines begin to trust you and rank you higher and higher is by the amount and quality of the links pointing to your site. By quality, think in terms of spam. These are sites that send out hundreds of thousands to millions of messages in an attempt to get their site ranked. Some ‘stick’ some don’t.
This is not what you want. The search engines do their best to eliminate these links if not the sites themselves from their index. What you want to do is have a good sample of information that can help your reader and point them in the direction of your site for more information. Over time, the other critical element to improving your rank, your site will be found to have more authority and will rank better in the search engines.