Search Engine Optimization & Ranking go hand in hand when it comes to trying to succeed on the internet by way of Google. In order to succeed on the internet, you need to know how Google ranks your website, why keywords & link building are highly important, and you must learn how to optimize your website.
How Does Google Rank my Website?
First off, let’s start off from square one, the goal of every single website is to have web-pages that show up on the first page of the search results when a potential visitor types in a keyword.
For example, if Kyle is searching for pottery, and types in “pottery sales” in the Google search box, we want our website appearing right in front of his eyes. However, Google will not rank our website as a whole, it will rank individual pages. So our goal is to get as many pages to the top of Google search results as possible, this way, we will attract a great amount of visitors to our website.
Keywords & Link Building
Many people have a hard time connecting keywords and link building, and rightfully so. How do keywords and link building go hand in hand? They are two completely different things right? wrong! In fact, when you want to rank high for a certain keyword, Google will need to see who’s voting for you to rank high for that keyword.
Google sees links to a certain web-page as sort of a “voting system”, and the more votes you have, the higher you will rank. So it is highly important to target long-tail keywords that have high search volume and low competition. To get ahead of competition you will have to start building links to your website.
Optimizing Your Website
Optimizing your website for search engines is probably the most important thing to do when it comes to internet marketing. You want to put keywords throughout your whole website in order to gain the desired effects of success. You will also want to spy on your competition, to see where they put the keywords as well. Once you have adopted successful attributes of your competitors, you will ultimately be able to beat them when it comes to ranking high for certain keywords.