SEO Tips For Beauty Business Owners – Main Components For Organic SEO

When creating a search engine optimisation campaign for your salon’s website you need to set in place a series of steps to really make it work for you.

If you already have a website you can modify some of the sites components and within a short period of time, you will see your organic rankings rise.

However, if you are just starting out with a new website you can set all these components in place immediately and again you will watch your website ascend in the search engine rankings.

Before we go any further let’s just imagine you own a beauty salon based in Yorkshire, in the UK and one of the services you want to push is Semi Permanent Make Up.

So in terms of SEO the keywords for this services that you would want to target would be:

Semi Permanent Make Up Yorkshire

So, the main components of your site that you really need to focus on for SEO are:

Your Title Tags – each web page’s Title Tag should include your target Keywords (search term) and in this case you would want to make sure that the Title Tag or your Semi Permanent Make Up page starts with your keywords:

Semi Permanent Make Up Yorkshire

The Meta Data – This is the ‘behind the scenes’ descriptions and keywords for each page which helps the search engines determine if your page is relevant for the words people are searching for, again you would want to include your keywords here.

Body Text – this is important as this is the text people & Google see, so it’s a must, your keywords need to be on your page several times, the keywords Semi Permanent Make Up Yorkshire would need to be in the headlines on the page and in the main body of the text a few times, but don’t overdo it, keep it natural looking as you want people to be able to read the text properly.

Links – the internal links on your website are very important, make sure you at least have a static text link from your home page linking to the pages you are optimising, for example, in this case you could have the words Semi Permanent Make Up linking to your SPMU page, Google will value this a lot, you should also have a quantity of quality incoming links to your site from other websites. And make sure that when another website links to you they link to you using your keywords, not your website address.

When you embark on a search engine optimisation campaign, if you combine all these elements it will certainly give you a very strong foundation on which to build your SEO and rise up the search engines as quickly and as naturally as possible.

To see an example of exactly how you could incorporate your keywords into your website visit the following page Semi Permanent MakeUp Yorkshire
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