Six Search Engine Optimization Tips For Small Business Websites

Many small businesses work hard to generate sales leads and want to tap in to the customer and client traffic that utilizes the Internet each day. Most small business owners don’t know that many search engine companies have studied how users click through to websites listed at various positions in the search engines. Surprisingly, over 40% of all user clicks were on the first website listed on the first page of search results, and over 90% of all clicks were only to websites listed on the first page. This is sobering data, made even more surprising by noting the following: moving from position 20 to ranking 10 in the search engine results represents an incredible 888% increase in the number of click throughs to a given website. Even more surprisingly, moving from ranking 20 to position 1 accounts for almost a 14,000% increase in clicks! I think it is clear that being listed on the first page for a targeted search phrase is highly desirable, and indeed almost necessary for businesses looking to generate online sales.

The challenge for website owners, then, is to create a plan of action for generating Internet traffic that translates into sales. This is not easily done, and is difficult without help from an experienced internet marketing or Search Engine Optimization (SEO) expert. SEO pros understand the intricacies of data flow on the internet, can analyze to where internet traffic is going, can deconstruct competitor sites, and can create plans for targeting search phrases and your customers or clients effectively. Further, it is critical to create a plan for gaining website credibility through generating relevant back links to your website, and SEO experts understand how this can be accomplished quickly and effectively.

If you are new to the world of internet marketing, then you need information and strategies that will help you create more customer leads immediately. This article will give you six Search Engine Optimization tips that will help you to get the traffic you need to your internet site or blog.

SEO Tip Number 1: Fully study the most appropriate focused keywords for your website. These search phrases will effectively describe your web pages to the search engines, and should be targeted, regularly searched for and as non-competitive as possible. A good starting point for this research is to use Google’s free Keyword Tracking Tool, which allows users to research search words of interest, and learn how many searches for their phrases are being done each month. This tool also displays search keyword trends so you can make note of how internet traffic is flowing over time. This tool is essential for any SEO professional, and keyword research is, arguably, the most important step toward optimizing your website for search engines over time. Selecting your targeted keywords or search phrases will determine how your site content is written, and you should spend a good amount of time carefully doing this research. Make note of the Cost Per Click displayed for a given search phrase or keyword, as this will likely reveal how difficult it will be to rank in the search engines for that word.

SEO Tip Number 2 : Update your Page title to use your chosen keywords in the title tag of the website. This title will tell your visitors what your internet site is about, and more significantly this is the phrase that will show up in the search engine results. Many Internet marketers either do not use a title tag, occasionally they forget, or they don’t know the significance of this tag. Without this tag your web page will not have a title, it will not look professional and this will in turn limit your potential for new visitors.

SEO Tip Number 3 : Add a Description tag to your web site. Make the description keyword rich, but also confirm that it is understandable when read. Don’t just pack it with all your targeted keywords, but use it to make detailed sentences. This description will be displayed in the search results. Do not make it too long, but make it educational. You will want potential customers to click on it and visit your site.

SEO Tip Number 4 : Use the Keyword Meta tag. Search engine robots look for this descriptor to see what your website is about, and will send traffic to it according to these tags. If you’ve got more than one keyword phrase, this is the tag you should use to insert all of your targeted keywords. However, it is crucial not to over use your targeted keywords. In the past, stuffing a web site full of keywords would drive traffic to a site, but the search algorithms have become more complex over time. While the Keyword tag should still be used as part of an overall website optimization plan, it does not carry the weight it once did. Other factors have taken precedence, including relevant content, keyword density and back links to a page.

SEO Tip Number 5: Write informative and useful content for your visitors. Make your information keyword rich and with high density. The recommended keyword density percentage on a given page is between 3% and 5%. If you stuff your page full of keywords, search engines will penalize your page, and your ranking may be lowered. Google’s guidelines specify, for example, that your content should be clear and relevant to your subject. If you are interested more about Google’s recommendations, search the web for Google’s Search Engine Optimization Starter Guide. It’s an interesting read.

People around the world use search engines every day to find the data they seek. When the search results point to your website, your potential clients hope to find something useful there. They are not looking for a spam site, a desperate sales pitch or a redirect to another internet site. If you make your visitors click too often they will likely leave your website, reducing your sales. Offer relevant information and products that are helpful to the user and relevant to what he or she has searched for. This relates back to the importance of doing your keyword research correctly. Time spent up front determining what consumers want will help you create a web page that has your customers returning again and again.

SEO Tip Number 6: Create relevant back links to your site. You can spend countless hours and money creating a beautifully crafted site that is visited by no one. It is critical that your pages are written to draw targeted readers, clients or other consumers. One of the most important methods to gain further search engine ranking is to create back links to your website where the anchor text associated with your site link contains your targeted search phrase. For example, suppose you are selling Blue Widgets, but your website is named JoesGarage.com. You need to associate the phrase “Blue Widgets” with your website address as much as possible, from as many unique sources as possible. The anchor text will permanently associate your keywords with your website, increasing your website’s visibility in the search engines for phrases containing those keywords. Note that you will want relevant back links to your site, ideally DoFollow links that will have the search engine robots crawling your pages whenever a link to your site is found on another site. These links, too, should ideally be from high Page Rank websites that are related in content to your page about Blue Widgets. Further articles will discuss these points in more detail.

I covered several essential on page and off page Search Engine Optimization factors that should help your business web site rank high in the search engines for targeted keywords. I can not stress the importance of proper keyword research enough, and connecting with a competent, knowledgeable SEO Professional can help your business generate more traffic quickly. Hopefully you’ll use these SEO tips on your websites today to generate new visitors, customers and sales!
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