What SEO Marketers Should Avoid Doing

Perfecting the art of Search engine optimization (SEO) is a truly tricky process. An SEO does the job improving the volume and quality of traffic to a web site from search engines via the organic or algorithmic search results.

A lot of webmasters today want to get top search engine rankings in search engines such as Google or Yahoo. In order to attain this purpose, some webmasters go to great lengths as willing to spend incredible amount of efforts in doing link exchange, refine their meta tags and body content. However, most still overlook some crucial issues. In order to address some of these sensitive SEO issues, here are a few tips to briefly lay out some things that SEO markets should avoid doing.

Avoid Keyword Stuffing

This term refers to the repeated use of a word to swell or boost its frequency on a page. Search engines now have the capability to analyze a page and resolving whether the frequency is above a “normal” level in comparison to the rest of the words in the document.

Optimize Both Homepage And Inner Pages As Well

A number of webmasters squander lots of time optimizing their website, but for their homepages only. A webmaster should also need to spend time optimizing the inner pages as well, since this increases the likelihood of getting search engine traffic. In most fully optimized sites, an optimized inner page gets more search engine traffic than the homepage.

Use HTML Hyperlinks And Not Just Javascript

Some SEO experts only use Javascript to construct their navigation menus. However, many search engines do not “read” hyperlinks written in Javascript. On search engines like Yahoo and Google, what they do is only to index their homepage. To avoid this, you must use HTML hyperlinks so that search engines can follow and index them

Avoid Submitting Identical Pages Often

Most webmasters and SEO experts know that it is a no-no to submit virtually identical pages. Do not simply duplicate a web page, give the copies different file names, and submit them all. This move will be simply interpreted as an attempt to flood the search engine.

Be Careful In Selecting The Right Content Management Software (CMS)

Most firms agree that using web-based CMS to construct web sites makes things easier. Right, it is an easy to use this software, however, it does not allow users to create different Title and Meta tags for different web pages and has limited characters, and is obviously, not good for optimizing websites. Ideally, every web page must have specific Title and Meta tags.

SEO methods are classified by some into two wide categories: techniques that search engines suggest as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, often termed as spamdexing. Some industry analysts classify these methods, and the folks who employ them, as either white hat SEO’s, or black hat SEO’s.

A White hat tends to produce results that last a long time, while black hats foresee that their sites will eventually be banned once the search engines find out what they are doing. Black hat SEO experts try to improve rankings in ways that are rejected by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, which are invisible, or positioned off screen. Search engines may reprimand sites they find using black hat methods, either by reducing their rankings or purging their listings fully from their databases.

7 SEO – http://7seo.com
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SEO Specialists Are Not Magicians

It’s frustrating when your website isn’t working as well as you’d hoped it would. Finally you realise you need some help so you contact an SEO consultant.

“So…” you say…”How much will it cost to get my site to the top of Google?”

Although it might make sense to you to ask for a fixed price for a simple task like getting to the top of Google, I’d advise stopping for a moment and thinking about what you are asking. All things being equal there are several basic boxes your site needs to tick to get to the top of Google for a specific keyword or phrase. For the purpose of this exercise let’s agree the keyword is competitive, i.e. it’s a phrase lots of other sites want to rank for.
The content of the page you think should be number one should match the search criteria. This means covering all the SEO basics. The site should be an established and trusted presence. If your site is new it’s not going to be number one for a competitive phrase. You have to be patient. Your page will need lots of links from relevant sources. Links to your page suggest to the search engines it’s a trusted information resource. The links should be from other trusted and relevant resources and the link or anchor text should also be relevant.

If all the above is in place and being constantly improved and developed you should be in the running. However, there’s one aspect of this whole conundrum which means your place at the top can’t be guaranteed.

The missing link that’s hard to figure out is knowing what your competition are doing. If the phrase you are chasing is valuable then lots of other site owners will also be chasing it. What if they are doing everything you are doing, and then some? What if they are creating killer content that’s attracting quality links? What if they are hiring 10 people to look for links for 8 hours a day?

All ethical SEO consultants are working hard to attract quality traffic for their clients but search engines are complex beasts. So as you embark on your SEO odyssey make sure your SEO company are being straight with you. If they are claiming a special relationship with Google that’s going to take your site to the top of the SERPs ask them how they are solving the problems mentioned above.
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Why Do You Think Its Important to Improve Search Engine Ranking?

There is a lot of content that is floating around on the worldwide web. To open a page on this information however needs an address on this website. This is where search engines come in to make our work easier. Search engines are tools that will look for the information that you need and pull up all the links for you to go directly to the pages containing this information. You must know how to improve search engine ranking.

The search engine however has to deal with a myriad number of pages that have this information you are out for. It brings out the links to these pages according to their estimated relevancy to your desired information. The link that is supposed to be the closest association to what you require will therefore be the top ranking link on the search engines hunt. This is what search engine ranking stands for.

To improve ranking on the search engines therefore means that when somebody is looking for information that is found on your page, your rank will be a bit better than many others. The higher your ranking on the search engines the easier it is for your link to be found by the search engine. The easier this is then the more the people that will see your link on the results page of their search.

One of the most important things when you want to improve your search engine ranking is in the content of your website. The search engine looks for the most reliable source of information. If you intend to have a higher ranking then make sure that the information on your website is very accurate and highly substantiated. It will not be high ranked if the information is not reliable at all.

The second most important thing in improving your ranking on search engines will be in the way your website is designed. You may for example have the correct information on your website but it cannot be found because you have your information all jumbled up together. You may be talking about the topic but you have mixed it in to too many other topics around it. It therefore cannot be found or considered too reliable.

Another way to improve your ranking on search engines is to make sure that the technical aspect of the web site is in check. Do not forget that search engines are not human. They therefore will read your information in their own machine language to gauge whether it is the accurate information. If there are technical problems with your website then I am afraid your ranking can only get lower and lower.
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Bookmarkwiz – How I Rank #1 on Google in Under 30 Days

As a website owner you really want to make your internet site as popular as possible and get as much web traffic as you can.

If you do not know how to promote your site’s popularity, look to the leading search engines like Google, Bing and Yahoo for assistance. Ranking high in either of them will massively boost your website’s popularity.

You just cannot afford not to work on ranking well, gaining server crushing traffic or increasing your website’s popularity if you just sit around and expect things to occur by itself. You have to constantly work on improving your web site’s rankings, traffic, authority and popularity in order for the search engines to see it as an authority.

Lots of links equals lots of love from all the major search engines resulting in better rankings. The better the website that links back to your internet site the higher your website will be rated.

Google is unquestionably the search engine to concentrate on as over 80% of individuals use it to find stuff of the net. Google is unique in that it rates each site on a scale of 0-10 which it terms a PageRank. Say for example you have a backlink from a web site with a PR of 5 or more, the search engines sees that as more important.

Social Bookmarking websites like Digg, Stumbleupon, Mixx and Reddit provide some of the best quality backlinks to you web site. Getting links from these high PageRank web sites is the most cost effective way in getting high quality backlinks if you know how.

Send server blasting traffic to your website by bookmarking it everytime you add new content. Do not undervalue the value of adding superb content to your site. As you start bookmarking your content, more people will visit resulting in more sales.
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SEO Consulting – What is It And Do you Need It?

SEO Consulting (SEO stands for Search Engine Optimization) is the current buzz occupation in the Internet Business today. The demand for firms or individuals (who are called SEO Consultants) is driven by the reality of the Internet that there are literally billions of websites that have sprouted in cyberspace since the world wide web inception, with millions more entering everyday. While a large chunk of these websites are personal sites that the owner puts up for his own satisfaction, a rapidly increasing number of them have been put up for a commercial purpose.

The biggest challenge you will face as a business website owner (which any firm will tell you) is finding ways and means for many visitors to come and visit your site, thus increasing your chances of generating business. One way you can achieve this objective is to spend on traditional and/or on-line advertising and promotions to build brand awareness. While this is unarguably an effective strategy, not only is it quite expensive, it is also not targeted, i.e., it does not select the market that you are really interested in communicating to.

Fortunately, firms (or individuals) will tell you, there is a more practical and effective way to attract the right market to your Internet business website, which takes advantage of three Internet facts:

(1) Most, if not all, Internet users go to cyberspace for INFORMATION

(2) In seeking information, the common first step for an Internet user to take is to go to a search engine website, enter the keywords for his search, and click on one of the recommended sites spewed out; and

(3) there are only a few popular search engines on the Internet that searchers go to (firms know the ones that really count and keep up with their algorithm).

To get targeted visitors, therefore, you need to find a way (either by yourself or through the expertise of a consulting company) to get the popular search engines to list your website as close to the top of their list based on the most common search keywords entered by the searchers that refer to information that your website provides. Performing this “trick” successfully is what Search Engine Optimization (SEO) is all about.

In a nutshell, SEO is a set of strategies implemented on a website that, when “crawled through” by the search engine “spiderbot”, gets evaluated with a high relevance score so that it gets listed high in the results based on the keywords entered. Different consulting groups apply different strategies to achieve this objective but will invariably use some of the strategies listed below:

Keyword Selection – In registering your site with the search engines, consulting firms will choose the keywords that: (1) your website’s information is responsive to (2) the user will most likely enter when he is searching for the information you have. Meta tag Optimization – This is another common strategy used by SEO consulting firms. Meta tags are normally found in the remarks page of your HTML code. SEO consulting firms will embed as many of the responsive keywords here because the search engine “spiderbot” always “crawls” through them. Content Optimization – firms will make sure that your website has a lot of information (either on the website itself or in the files that it hosts) that contains the relevant keywords. d. Link Building – A consulting team will use their resources and databases to build an arsenal of one way inbound links from relevant and content rich sites.
When do you know that you need the help of an consulting firm or individual? Here are a few tips to help you decide:

If you have experience in SEO, by all means do it yourself and save some money. If, however, you do not know where to start, it always makes sense to contract the services of a firm so that you do not have to go through the “hit and miss” ordeal. If you are not in a hurry and would like to let your website grow in popularity over time, then you can afford to “wing it” by first building your website, telling (or emailing) your friends to pay your site a visit and refer it to their friends. In case, however, time is critical for you, then an SEO consulting firm might be your best option. If you are running on a shoestring budget, then you really don’t have much of a choice but to optimize your website by yourself or seek financing if you are serious about making it. On the other hand, if your website has a well-thought of business plan with budget allocations for promotions, then your money on this aspect is well-spent if you opt to hire an SEO consulting firm to promote your website for you.

A final word of advice: If you decide to hire a firm or individual, choose carefully. While rates should be one of the criteria for firm selection, equally important should be experience and reputation. Do not be blinded by bargain and low priced offers that are too good to be true. If an SEO consulting firm practically gives away its service, you should be really wary. You could end up spending more than you bargained for in terms of damage control efforts, money, time, and lost opportunities if the firm you select is the wrong one.
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Outsourcing With a Professional SEO Company

It is very, very hard to maintain a website nowadays. Most online marketing companies aim to draw large traffic because they know how this will lead to increase in sales and large return on investments. They know that they need to have the right kind of SEO services necessary for their site to attain one of its objectives to gain success.

Website marketing is a vital part of search engine optimization or SEO. It is therefore necessary to know what kind of SEO services is needed for a particular website, and mind you, search engine optimization is not an easy task to perform. If a website owner does not have the expertise and full knowledge about SEO, then he is in a great mess.

This is most often the reason why most if not all website owners opt to outsource their search engine optimization to an SEO company. With the assistance of a professional SEO company, the website owner is assured of a remarkable result. Outsourcing SEO to a professional outsourcing SEO company has its perks — increase in sales and large website traffic. Furthermore, the advertising campaign for the website can be done with less effort and expense, thus, giving the website owner more leeway to use the firm’s resources in other departments.

SEO services offered by SEO companies may include:

1. website promotion
2. internet marketing
3. analysis of business rival’s status;
4. on-page optimization or off-page optimization
5. blogging
6. social bookmarking
7. article submission
8. content writing
9. directory submission
10. keyword and keyword phrase analysis
11. link building
12. etc.

Yes, website promotion and internet campaign may be quite well-known to website owners, but, there are some services that are not yet familiar to these website owners. Article submission, blogging and directory submission fall under these services. A respectable SEO company can do these tasks at a reasonable price.

To make things easy for website owners to attain the best and remarkable results, it is recommended that they hire a professional SEO company.
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SEO Software – Which is the Best?

Getting a domain name and adding great content is never enough. If you don’t want your site lost in the sea of the internet, it takes planning and promotion. Search engine optimization is the key to a successful website. By optimizing your site, you drive traffic from search engines to your website, build reputation for your website, and gain popularity. By optimizing your website you become much more competitive, and you make more money because you have more traffic to your website. And how much is that worth to you?

All highly popular sites including the top 10 websites on the web have one thing in common. They have built there websites popularity through search engine optimization. If no one is able to find your site and its incredible content how will it become popular? That is where SEO software can help.

There are many approaches to SEO and most are extremely time consuming. One solution is outsourcing your website to an expensive SEO firm if you want to pay money to save time. And folks we mean a lot of money, sometimes in the thousands. Fortunately there are SEO tools that help to maximize your valuable time and allow you to learn the process of search engine optimization. But do your homework, the problem is some SEO software is effective while others do not get the results you want. So you may ask now, ok then which ones do I consider, which ones do I buy?

There are hundreds of software applications available for any area of SEO that you want. You have keyword selection software that allows you to laser target your keyword niche. This is perhaps the best start . Find strong keywords and even profitable keyword niches to profit from. When it comes to software to research your keywords, Micro Niche Finder is one of the top programs available. It allows you to view your competition, find micro niches for your niche, and optimize your site for your keywords.

There are many other valuable applications to improve your rankings, and bring you traffic to your website. If you want to reap the awards of more traffic to your website, you must take action, and to be blunt to must spend money on SEO-ing your website, it wont happen for free. Folks, internet businesses online know this fact – if you don’t show up on the first page of search results, there is an 87% chance your site will never be seen, and your website will not make any money.
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Search Engine Marketing – A Perfect Blend of SEO, SEM, and Social Media

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company’s exposure within your space; it compels your market to visit your website; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises. And your business enjoys stronger branding and customer loyalty in the process.

Many of your competitors are already using SEM in an attempt to capture a larger portion of your market. There has never been a better time to protect and expand your territory. This article will explain why search engine marketing should be a critical piece of your online marketing strategy. You’ll discover the value of hiring an SEM expert versus forging a path on your own. We’ll also describe how SEM PR and SEM social media tactics converge with SEO and PPC to produce a groundswell of momentum.

Why Search Engine Marketing Is Critical

SEM blends SEO, pay-per-click advertising, and social media strategies to give your company a higher level of visibility within the search engines’ listings. But, visibility without sales is useless. And therein lies the true value of SEM.

Your online marketing efforts must generate conversions in order to justify the investment. Conversions might include a prospect buying your product, signing up for your newsletter, or becoming your affiliate. It might include subscribing to a continuity program that generates monthly revenue. Search engine marketing not only allows your company to approach your audience, but it engages the conversation that is already occurring in their mind. It compels action, which lifts your conversion rate.

Is Hiring A Search Engine Marketing (SEM) Expert Necessary?

Every tactic that is leveraged within a comprehensive search engine marketing deployment can be learned. The problem is, doing so is incredibly time-consuming. The algorithms that govern the search engine’s organic rankings change constantly. The major PPC platforms endure a seemingly endless string of upheavals. Social media sites are still in their infancy; as they mature, so too, will the tactics required to leverage them. Developing proficiency in each area of search engine marketing takes an enormous amount of time.

An SEM expert will design a search engine optimization campaign that pushes your website to the top rankings for your chosen keywords. They can also launch a pay-per-click advertising campaign that further improves your exposure. Social media marketing tactics can be integrated to dovetail with the rest of your search engine marketing deployment. Even though you could launch these strategies on your own, do you have the time to learn and apply them?

SEM PR: Melding Search Engine Marketing With Public Relations

SEM PR has its roots in search engine optimization. Years ago, online public relations was managed largely through the creation and distribution of online press releases. This is still effective today. These press releases gain traction in the search engines’ organic listings. That builds your company’s brand while helping to push negative publicity off the first page of results.

Today, online PR has been incorporated within a broader SEM context that includes SEO, PPC, and online reputation management (ORM). For example, a press release can be distributed online in order to gain traction within the natural listings. Then, a PPC campaign can be launched to direct your audience to the press release on your website. Links can be placed throughout the page to other positive coverage. The more points of exposure, the less likely negative press will penetrate the top rankings in the search engines. This is a core element of ORM and by extension, search engine marketing.

Leveraging SEM Social Media Optimization For A Competitive Edge

Social media sites began to enjoy ranking authority in the major search engines a few years ago. That authority has only increased over time, making social media an important cog in search engine marketing. This is the reason SEM social media optimization has become critical for companies that need to reach niche markets.

By establishing a presence on the top social media sites, an SEM SEO agency can develop multiple entry points in the organic listings. That increases your exposure to your audience. It also prevents bad press from infiltrating the top listings for your keywords. These advantages converge to deliver a competitive edge for your company.

The Value Of Hiring A Professional SEO Marketing Consultant

Time is the most valuable commodity of all. Once it expires, it cannot be retrieved. This is why a growing number of companies – including your competitors – are opting to hire a professional SEO marketing consultant. They realize that search engine marketing strategies are complex. The learning curve is steep. What’s more, deploying SEO, PPC, and SMO tactics poorly can do far more harm than good. Precision in execution is critical.

If you have already mastered each of the strategies that make up SEM and have a refined system through which to deploy them, you may not need an SEM expert. Otherwise, you might be fighting an uphill struggle. Consider contacting a search engine marketing specialist today.
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Best Search Engine Optimization

The importance of Search Engine Optimization (SEO) has increased a lot in the recent years. There is one obvious reason behind this importance of SEO. With the popularity of internet increasing manifolds, the number of websites being created is increasing at a furious pace and as a result it is becoming increasingly difficult for any site to be visible to net surfers.

Even if you sell quality products, you won’t be able to achieve much online if you don’t pay attention to SEO. After all who has the patience to check to the nth page of the search engine results to have a look at your site? You need to be in the top few pages of the search engine results.

Start with the correct domain name, a domain name that is relevant to your business. It would automatically improve your search engine rankings. Next you would need quality content rich in keywords. These keywords would help search engines find your website. Also pay attention to website design. A better customized website attracts more links to it. Keep in mind the importance of Meta Tags and other similar tags.

But always remember one thing. The most important factor would always be content. There are many who think keyword stuffing would do the trick but in the long run it actually hurts. You need to have quality content including keywords that must be useful to the readers. That would make them repeatedly visit your site giving you the opportunity to sell your products and services.

Google SEO and Domain Authority

To understand how to best optimise your site for Google you need to understand how the web’s link graph works and how Google places value on a particular site. One of the most common SEO techniques is to build vast amounts of links back to a particular page in order to boost its popularity and rank it higher on Google’s index.

Google’s world famous patent PageRank was designed originally to work out the popularity of a particular page on the web. It would take into account where the link was coming from and how relevant it was to the target page. A link from a popular trusted page would be worth a lot more than a link from a page hardly visible on the web.

Google has evolved in the last few years and is now making rank calculations based on a domain level as well as on a page level. Google will now assess how many domains point to your domain, how much authority these domains have and how relevant they are to your content.

So when we are building links back to our sites we need to think about the type of domains pointing to us as
well as the type of pages. For instance a link from a deep page of an authority site may well be worth more than a link from the home page of a less recognised site.

Also whilst thinking about the authority of our domain we need to think about where external links point to on our pages. A common mistake many newbie SEO’s make is by building all their links to their home page leaving their deeper pages to drop out of the index, however Google will specifically look to see where links are pointing to. Google may consider all pages without links to be of no interest and therefore not worth adding to the index. Sites with good amounts of links popularity to deeper pages will always rank better on Google.

When practicing any SEO technique be sure to think about trust, authority and popularity from the perspective of your domain as a whole rather than a particular page. Do you ever wonder why authority sites seem to be able to rank new pages quickly? This is because they have huge amounts of domain authority; Google trusts them fully and therefore fully trusts every piece of content that comes from those domains. It’s simple really build domain authority and rank higher on Google quicker.
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