How to Make Your Own Mehndi Tattoo

Mehndi or henna tattoo is a sophisticated way to beautifying oneself. Many women wear mehndi during Eid, Weddings and all other important Muslim events and festivities. Mehndi designs are usually printed in women’s hands, feet, palms, foreheads and shins. If you want to do your own mehndi tattoo, you can do so. Some however prefer to have a professional mehndi designer to do their tattoos for its beauty and traditional designs.

Before you decide if you want to make your own mehndi tattoo, it may help to know the mehndi designs that you can do in your body.

Traditional mehndi designs

• Floral designs similar to Arabic textiles, paintings and carvings
• Geometrical floral patterns commonly North African styles and shapes
• Form fine lines with intricate designs.
• Arabic motifs of flowers, leaves and geometrical shapes

In addition to these designs, wedding mehndi designs often include the name of the bridegroom within the patterns, while some Muslims in Asia use Chinese symbols within the patterns. Whatever is comfortable with you, you can print it using mehndi.

Now, let us move on. If you want to make your own mehndi tattoo in your body, you may buy mehndi tattoo kits.

What does the mehndi tattoo kit contain?

• Stencils
• Transfer tattoos
• Bindis
• Faux body jewelry
• Design book

This may be a shortcut to this sophisticated body art.

If you are printing it on yourself, here is a tip. Mehndi designing is an art in itself, to ensure that you will wear it properly; you may need to try it out a couple of times before you decide if you can really do the mehndi design. Especially, if you are doing your mehndi tattoo for important occasions such as Eid or Wedding, you have to be sure that your mehndi design will look good on you or to anyone you are doing the mehndi tattoo for.

Of course, you may try to paint your own mehndi tattoo if you want. Some mehndi artists use paintbrush or plastic cones. Plastic cones are the same tool cake makers’ use in putting icing on the cake. Some mehndi experts use jacquard bottle, the same material used for silk painting. Whatever tool is comfortable with you, you can use it in designing your mehndi for your hands and feet.

If you are however uncomfortable doing your own mehndi design, then you may have an artist design it for you days before the event. This is to ensure that you will look good in the occasion you are attending.
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Tips For Improved Search Engine Ranking – Your Website Can Rank on the First Page of Google

When you follow these simple tips your site will climb in the search engine rankings and you will significantly increase the possibility of getting your site ranked on the first page of Google.

Review you site one page at a time, starting with the home page. Once you become familiar with these simple steps, you will be able to apply them to every page of your website and significantly increase your chance of having multiple pages rank on the first page of Google.

Find keywords relevant to your niche. Go to the Wordtracker free keyword research tool or use the Google AdWords tool to check the popularity of the keywords you are using and discover other related keywords that hadn’t occurred to you.

Avoid targeting very popular keywords. You will find it much harder to get your website ranked on the first page of Google if you target very popular keywords. You are looking for keywords that are searched for enough but don’t have lots of competing web pages.

Keyword research is an important key to top search engine ranking, so don’t rush this step. Spend a few hours researching different keywords, and while you are researching keywords make sure you check out your competitors by doing a search using those keywords. It’s important that you know how well the top ten sites are doing.

Be sure to keep a record of website addresses and related information so that you don’t waste your time repeating the same searches later.

Decide which keywords you will target and make sure you put them into the Meta tags of your page. You’ll find Meta tags in the head section of each web page.

If you go to any web page, right click and select View source, a notepad will open and you will see the HTML code for the the web page. The Meta Tags are near the top. The two most important meta tags are the Title Tag and Description Tag. Don’t just leave them blank.

You can list your keywords,separated by a comma, in the keywords meta tag, but it isn’t absolutely necessary as most search engines ignore them now because they have been abused so much.

Put you keyword phrase in your Title Tag. The text you use in the title tag appears in the title bar of the web browser and forms the first line of search results. The key to success is to create a meaningful title using your keyword phrase. Don’t just list all your keywords here.

The meta description is your opportunity to sell your site. Use your main keyword phrase for the page and and include a benefit to encourage browsers to click through to your site.

The title tag and your meta description will be displayed in many search engine listings. So, take time to time to make sure these elements are keyword rich, interesting, and relevant to your site.

Use your keyword phrase in the headline for your page and make sure the headline is in a headline tag. You can also include your keyword and related keyword phrases in sub headings.

You can use bold and italics to highlight your keywords in the body text but don’t overdo it. It must seem natural. It’s recommended that you don’t do this more than once on each page.

Use your keywords in the alt tags of images. This is text that will be displayed if the images fail to load. Get into the habit of always using alt tags for your images, The search engines like to find them here.

Encourage people who are linking to your website to use your keywords in anchor text and when you link to your own pages make sure you use variations of your keyword phrase in the anchor text.

Spend time each day building links to your site. Ideally you want a lot of links, but don’t sacrifice quality for quantity. Look to get links from authority sites. You can do this by getting your site listed in quality directories, submitting articles to Ezine Articles and commenting on high page rank blogs.

If you apply these simple tips every time you write or rewrite a web page you will find that your stream of free search engine traffic will gradually increase and that your site will find its way onto the first page of search engine results.

Don’t skimp on keyword research, if you spend time finding keywords that are searched for enough and don’t have lots of pages dedicated to them your site will have a much better chance of getting on the first page of Google, keyword research is worth the time and effort.
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Objective of Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization is one of the most cost-effective methods of advertising which contributes by providing one of the highest pre-qualified audiences, online.

Objective of Search engine optimization:

The main objective of Search engine Optimization is to achieve top placements in search engines by optimizing relevant keywords or phrases. SEO process can be simpler for some websites while others require an intense website coding. SEO services are performed to significantly increase natural search engine ranking.

SEO Services:

SEO services are conducted to optimize the site through proper keywords, which makes the website achieve desired ranking in the search engines.

SEO services make the writer write the content with searchers in mind. Whenever a website is designed then the most important thing that has to be kept in mind is that the words and language should be such that it can easily be located on the website. Make use of those words that searchers might use to help them in their searches. These words should be p laced at regular intervals so that it’s easier for search engines to locate the desired site.

The site has to be optimized in such a way that the content is scanned, evaluated, and categorized for getting special favor in the search engines.

Why SEO?

SEOs are done to gather relevant information from the websites so as to promote them in the SE and place them amongst the top rankings. It is only through proper optimization of the website that the search engines will scrutinize the site and will assess it to place it in the SEs.

The design of the website is not assessed. It’s the content of the website which is taken into consideration, so greater leverage should be given to the content of the website. Beautification of the website is secondary objective.

It’s not how good the site is? It’s how it is linked in search engines. That is why website optimization is done through search engine optimization to create popularity of the desired website by generating incoming links and increased the return on investments.
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Google Top 10 Ranking Using The Raw Power Of Web 2.0

It’s now 2007 and I’ve been making the migration to Web 2.0 and you can now get listed with high ranking often within 72hrs. If you have No Search Engine Traffic? Want a High Google Page Rank and All the Traffic That Comes With a Web Site That Is Optimized For The Google Search Engine? Get Great Google Rankings!

But first here are the facts!!

Why is being Ranked 1st on The Google Search Engine Important?

Fact: Google has over 3 billion pages indexed – a billion more than it’s nearest competitor.

Fact: There are 300 million searches on Google/Yahoo every day.

Fact: 55% of all online purchases result from an online search.

Fact: Without your own large email list or affiliate network, 90% of all traffic comes from search engines.

Fact: The top 3 listings in Google show up as the first 3 results in the web pages found in the Yahoo directory.

Fact: Yahoo and Google account for 67% of all daily online searches.

If you are not listed in at least the first ten spots on Google you are missing out on a huge reservoir of customers. The first 3 are the most important. Your customers are doing those searches daily. What are you doing to make your site easy to find on Google?

Google Top 10 Ranking

This is considered the Holy Grail Of Internet Marketing Why?? Simple really it’s the Law of Supply and Demand.

Many people want top 10 rankings in Google for exceptionally competitive keywords. Only 10 people can rank there. If you are in a high margin field (such as insurance, gambling, porn, pharmacy) then significant investment will likely be necessary.

Most search queries are somewhat random in nature. You can’t be certain what exactly will be typed into a search box. Ranking well for many targeted super niche specific phrases can help you rank well.

Every experienced webmaster will know Google is the main supplier of search engine traffic on the web, getting listed on the first page or anywhere in the top 10 positions for popular keywords will result in plenty of free quality targeted traffic.

For Google, many retailers eagerly jump through hoops here’s an common example:
When business turned south last year at Corrugated Metals in Chicago, it turned to Google, the Internet’s No. 1 search site.

Co-owners Ken and Tom Carlton spent $200 a month to get an ad for their business to pop up when someone searched for “roll forming,” a process that turns metal into different shapes.
“Within days,” says Ken Carlton, the ad “generated millions and millions of dollars in sales. … I shudder to think of where we’d be … without Google.” Sales for the 26-employee firm are up 35%.
Corrugated’s experience is a testament to the power of Google, where users can research everything from the Mars mission to the origin of Mars candy bars. The top of a Google search page is now the most vaunted position in cyberspace — especially if a Web site is trying to lure potential customers.

About 150,000 advertisers, like Carlton, take the easy way. They pay for ads that run next to Google’s search results. But millions more try to get to the top of Google’s search results without paying. They tweak their sites to match what Google’s sophisticated technology looks for when ranking search results. They study Google’s preferences and changing methods the way detectives study clues.

Google, which is reported to be considering going public this year in what would be the most-watched tech IPO in years, has become so important to marketing strategies that a cottage industry of consultants has sprung up to help companies get better results.
“I live, breathe and die Google,” says Chris Winfield of New York-based 10E20 Web Design. He charges $1,500 to $5,000 to help make Web sites “Google friendly” and get them in Google’s index of 3.3 billion Web pages.

I speak as an affiliate marketer for the last number of years starting out when Yahoo and Msn ruled the roost to surviving the google slaps,tickles,hiccups and more.

You can clearly see the tough competition you face and the high costs of time and money you can lose. Well I’m here to tell you what you seek I can give you for free or extremely low cost.
To prove my point do a search on google for keywords “online goldmine” I also have a number of sites with the same ranking using free techniques I’m willing to share. You can goto my site and get the same results with free tools and training and get high ranking with a few hours of work at most.

The first time takes a bit to get used to seeing things up but once done it’s easy to duplicate which means you can have high ranking pages on google under a number of keywords.Which brings me to a very important point “keywords” using the system or any for that matter. Your title selection ,website name selection,keyword selection is the number one point to concentrate on “they all must match for a high ranking”.

But the keyword is the anchor so you first must do some research two great free tools are first is a downloadable software to your pc “Good Keywords” at The second is an online service found at You’ll find out more details on how these come into play from the free training on my site.

The second part you’ll need is good content which is scary to some people but it doesn’t have to be as something you’ll see can give you the spark you need. It could be something you read, a TV commercial, something on the news, a billboard as your driving down the road and a thousand other places to inspire you. Again as you also look through my site you’ll get a lot of ideas and more tools for this also. Or if you like to talk and are knowledgeable you can do podcasts to create the content you need and this can also be used to create audio ebooks. Video is also becoming more a part of the mainstream to get the word out you can also sign up to get a free exclusive video package from me.

Last part of the puzzle is linking which is getting sites with google rank and great content linking to your site.

To Find Out Simple Tactics That Catapulted My Web Sites To Multiple Top Rankings On The Google Search Engine Without Spending A Penny!


If you want your website to be listed in the top 10 on Google goto:
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Are You Cashing in On the Little Known Opportunity in Yahoo?

When it comes to search engine rankings do you have both Yahoo AND Google covered?

You’d think so but I bet not.

In fact have you even bothered to check to see how your site is doing in the “new and improved” Yahoo?

Might be a good thing to do you know. Since Yahoo could be, or rather should be, accounting for maybe 20-25% of your site’s total traffic?

But if you’re like most you’re probably still focused laser like on Google. And perhaps not even aware of the little known opportunity Yahoo has to offer right now.


Right. This is the absolute PERFECT time to grab a number one ranking in Yahoo! Or at least some top 10 rankings. From what I’ve seen most markets are ripe for the picking.

That’s because few of the top guns riding high in Google have locked up a similar top listings in Yahoo.

Don’t believe it?

Well, let me prove it to you.

To research this I used a nifty tool called Thumbshots Ranking.

Along with the whiz bang graphic it gives you a mini-report. The report shows how many listings make repeat appearances in the top 100 of both Google and Yahoo. They’re called “overlapping links”. A confusing choice of terms but it still means the number of listings in the top 100 in Google that are also in the top 100 in Yahoo too.

All you do is simply stick in any keyword (phrase) and let it rip.

The numbers are nothing short of shocking. Best, or is it worst case, only about a third of top 100 listings in Google made the top 100 in Yahoo.

Take a look for yourself. Here’s some keyword phrases I checked followed by the number of overlapping listings.

bed and breakfast – 37
wedding invitations – 35
email software – 33
logo design – 32
pet supplies – 28
satellite tv – 22
business cards – 21
dating services – 19
ceramic knives – 17
furniture shopping – 15
medical transcription services – 14
wine racks – 14
business opportunity – 11
web designer – 6
digital phones – 4

I tried to come up with competitive and not so competitive terms.

Admittedly this “study” of 15 keywords is far from comprehensive.

And maybe it’s just me, but it sure looks like there’s an opportunity for prime listings in Yahoo.

Again I don’t know if this is because most webmasters are so focused on Google or what. But I think that’s part of it.

The other issue may be that Yahoo ranks pages more based on content. While Google weighs links and link text more heavily.

Regardless, just because you can’t crack the top 20 in Google all is not lost. Roll up your sleeves and focus some attention on ranking well in Yahoo. What have you got to lose?

IMPORTANT: I’m NOT saying a top 10 ranking in Yahoo
is worth the same amount of traffic as a top 10 ranking in
Google. But I AM saying if you don’t have a top 10 Google
ranking and prospects of landing one anytime soon look
bleak, maybe Yahoo is a promising alternative. Because
some search engine traffic is better than none, right?

In any case, get in on this now before it’s too late. And get the jump on your competitors sitting pretty in Google. Because like Zig Ziglar says the “Opportunity of a lifetime is only good for the lifetime of the opportunity.”

Copyright 2004 John Gergye
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SEO – Search Engine Optimization – Why You Should Consider Using This Effective Marketing Tool!

Why SEO and Who Needs It

In this age of information when searching for something on the Internet people normally look it up in popular search engines like: Google, Yahoo, Alta Vista MSN, Alexa, and Gigablast. They do not go beyond the first or second page of the searched results i.e. the first 8-16 of the hundreds of millions of results found by the search engines. If the information is available on the Internet, it is found, more often than not, in these first few search results. Browsing through the top websites thrown up by the search engines related to the information suffices. Studies on internet search behavior and eye tracking have confirmed this.

As obtaining information and doing business online has become common practice, individuals and organizations that are conducting business on the Internet must be visible on the Internet. To do this, websites of such organizations need to come up among the top ten/twenty of the search. Small businesses as well as large organizations that depend on online business need to rank high up on the search engines. The higher the rank of a website, the more visibility- thus its number of visitors increases.

Websites that come at the top of the search engine results are not there by accident. Careful planning, designing, and programming by experienced internet developers, engineers and marketers are the factors behind pushing the ranking of a website higher up. The process of elevating a website to a better ranking and higher visibility is known as search engine optimization (SEO).

How SEO Works

Imagine the World Wide Web to be a huge library stacked up with innumerable websites. When somebody tries to search for specific information using a search form, a robot (much like a library assistant) scans the relevant section of the library of websites. Similar to libraries that have categorized sections for books, the search engines have indexes for the crawlers to search through. The robot (also known as spider or crawler) searches through HTML code and selects the most relevant websites first. Search engines use different algorithms to judge the relevance of websites to the information searched for.

SEO consultants help in designing websites by using key phrases and other methodologies which are not common knowledge to a majority of the internet world. They attempt to make the meta tags, contents, and links of the websites become more tractable for the search engine algorithm. Search engines outline their own policies of search engine optimization and it’s the responsibility of the SEO consultant to adhere to those. If you fail to optimize your site correctly, the search engines can ban your web site. Therefore SEO consultants have to strike a balance between ‘keyword stuffing or spamdexing’ and ‘paucity of keywords’.

Search engine optimization has gained importance with the growth of online business. A website foraying in to the World Wide Web without using SEO techniques is akin to a soldier rushing in to battle without a gun. “No wonder, SEO is being hailed as one of the most cost-effective and valuable marketing tools available today.
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Improve Page Rank in 9 Simple Steps

Here are some simple strategies you can implement right now to drastically improve your page rank within the next 14-21 days.

To make it clear, I don’t want you to rely solely on page rank to rank high in the SERPs, because page rank is not the only thing that determines your rankings. It also depends on how well you chose your headline, title tag, meta tags, keywords and a whole bunch of other factors.

Trust me when I say this: page rank is important but it’s not SUPER important, because you can (and there are case studies to support this) rank on the first page of Google with low page rank. Just as the world we live in, SEO is a pretty messed u,.but when you get to the bottom of it, you realize that page rank is just a small piece of the SEO puzzle that you need to assemble when shooting for higher placements in the SERPs.

1. Quality Content

Google is all about the customer experience. Therefore, if you want to improve your page rank-you need to think like a customer. Next time you’re posting a piece of content on your blog, ask yourself whether it is quality content. Will customer stay on your website more then 10 seconds when he sees it? Will it make him want to read more of the related content you posted previously? Will his experience with your website be a satisfying one?

If you can honestly say that the answer is “Yes!” for all of these questions, then you can assume that your content is, in fact, high quality.

2. Link Bait

The reason link bait will improve your page rank is because by posting link bait on your website you increase the chance of other websites linking to you-thus improving your link building, which is another important piece of the SEO puzzle.

3. Submit Your Site To Web Directories

Because of the fact that web directories are being monitored by humans, only mid-high quality web sites are being approved for submission. It makes it easier for Google to index those directories and trust the websites listed there. When submitting to web directories, you need to make sure that your website complies with the submission guidelines. Here’s the list of all the top web directories you should consider submitting your site to if you want to improve page rank fast:

4. Start a Blog

This is kind of an obvious one, but I feel compelled to mention it nevertheless. A huge part of improving your page rank and SEO in general is content. The more pages of content you got on your website-the more authority with Google you get. A blog makes it easier to constantly add fresh content to your website-thus increasing the number of daily visits, subscribers and organic traffic.

If you don’t own a blog yet, I highly recommend WPBeginner. These guys will not only educate you about blogging but also will set your blog up for free.

5. Create An RSS Feed

RSS will help you improve your page rank by allowing Google to index your site faster and easier. RSS or XML feeds allow your content to get syndicated to RSS directories-thus increasing the speed at which your content spreads around the web.

6. Don’t Link To Just Anybody

When you’re being asked to link back to other web sites, always consider whether this link is going to be valuable to your readers. Unless linking to this website will somehow improve the visitors’ experience-don’t give out your precious link to anyone!

7. Guest Post On Other-More Powerful Blogs

By bonding with other bloggers and webmasters, try to secure a guest author spot on other blogs. Make sure these blogs have a higher page rank then yours. That way, when you’re going to write a guest post, you will have a valuable high page rank back link to your website/blog.

8. Keep It Fresh

Google loves fresh content. To improve your page rank-make sure to update your website with fresh, high quality content at least twice a weak or so. That’s another reason why blogs are so SEO powerful.

9. Take Care of The 404 Pages

If you’re site has 404 pages (error pages-URL doesn’t exist)-you should monitor and redirect them using the 301 redirect script. If you’re using WordPress-use Redirection plugin to do that. The reason this is a crucial part of SEO, is because if you have too many 404 pages -Google will consider your website low quality (it isn’t being taken care of) and will either skip it, meaning you won’t get indexed or will get stuck in the loop somewhere and eventually skip it as well. Either way-404 pages are bad and you should take care of them.

To find out whether your website got 404 pages use Google Webmaster Tools.

But Don’t Get Carried Away With This SEO Babble…

These and dozens of other factors can be leveraged to improve page rank, but the one thing I learned is that you can’t keep up with Google forever. Google constantly changes the rules and some people always get left on the side of the road because of that. The only way you can improve page rank and keep it high is by thinking like your customer/reader/visitor each time you do something with your website.

By doing that you’re going to increase the number of visits your site is going to have and the quality of the experience of the visitor. This will get others to link to you and will help you rank high in the SERPs. That’s what I do and that is exactly what I recommend you do too.
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Dispelling the Myths About SEO in Flash Web Design

The common belief is that because search engines don’t index the content within a Flash website properly, the technology doesn’t mix with SEO. The ‘content is king’ message is everywhere you look. Anyone with little knowledge would assume that your website needs to be HTML, with lots of keyword optimized text on each page and many pages, to do well with the search engines. But is this really true, or is it just a fallacy which IT based web ‘developers’ would have you believe in order to sell you their product and stifle creative design on the web?

Admittedly it’s a no-brainer that some websites are much better suited to HTML, usually e-commerce sites and other large database driven sites, or sites with large amounts of text based content to display. But on the other hand some applications really benefit from the multimedia capabilities which Flash offers. Movie websites and many other arts based applications work much better as an audio visual experience and just wouldn’t have the desired effect as a HTML site. But not everyone has the multi million dollar Hollywood budgets for marketing which can include advertising a website, so what if we have to rely heavily on search engines to drive traffic to the site?

It’s not actually anywhere near as bad as you would think. In fact it’s possible to achieve equal search engine ranking for your main keywords with an entirely Flash based site, compared to it’s HTML counterpart.

The key to good search engine rankings is good, keyword targeted inbound links and meta tag optimization for those main keywords, not content. We recently tested a Flash website with good keyword targeted inbound links and optimized meta tags, both with keyword optimized HTML content on the page and without any HTML content at all on the page. As we suspected, in Google SERPs both versions produced identical results, the keyword rich content did nothing to improve the sites ranking for the main keywords.

Using special Flash version detection scripts to embed your Flash file is recommended, as it removes the need for an undesirable ‘Download Flash Player here’ link. Some of the better scripts also allow alternate HTML content (which is only displayed when the wrong or no version of Flash player is installed). This is in fact the content that search engines index, so it’s a good opportunity to target low competition keywords and phrases in addition to your main keywords.

The fact of the matter is, these days it’s impossible to get anywhere near a worthwhile positioning in search engine result with content alone. Keyword rich inbound links, along with optimized meta tags are becoming THE only way to get these top rankings. It’s even possible to get a good ranking with keywords in inbound links alone, even if the site is not optimized for those keywords.

Flash based websites definitely have their place on the web. Admittedly, some sites lend themselves to HTML content based design, but on the other hand, a Flash based multimedia website is more beneficial to other applications. Generally, arts based and creative industries would be foolish to ignore the advantages of Flash and listen to the bogus claims of many SEO experts.
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How To Improve Your Search Engine Ranking

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as “Internet Marketing” into Yahoo or Google and you will be returned over 8 million results!

Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.

So what should a webmaster do to give their website the best chance of ranking high in the search engines?

All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results.

(1) Choose your keywords carefully

It’s extremely important to set aside time to research your keywords. It’s best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later.

Try to choose phrases that are searched on frequently and if possible have a low number of competing websites.

To get an idea of the number of times a keyword is searched for per month, type a keyword into the box at

Overture Search Suggestion Tool

This will tell you how many times your keyword was searched on in the previous month (based on Overture’s partner search engines) and give you a list of similar keywords.

Another useful tool to help you choose your keywords is Word Tracker. This tool will help you choose your keywords and give you a “KEI” for each set of keywords based on the popularity of the keyword (number of searches) and the amount of competition.

You can try this out for free on Wordtracker

If you manage to pick your keywords in the planning stages you may even be lucky enough to find a domain name that contains your keywords.

(2) Optimise your pages

Once you have decided on your keywords you will need to optimise your pages for those keywords. Here are a few tips.

– Ensure that the Title of your page contains your keywords.

– Mention your keywords inside the meta tags. Most search engines no longer use meta tags, but some make use of them so it is still worthwhile using these.

– Try to make sure that the first occurance of readable text on your page contains your keywords

– Ensure that your keywords are mentioned in the initial paragraph of your page

– Use your keywords throughout the text of your page – but be careful not to overdo this. Your page should still be readable by humans!

– Use your keywords between the headline tags on your page (“H1” tags or H2/H3 if H1 is too big)

– Occasionally bold or italicise your keywords

– Make sure that links pointing back to each page on your site contain the keywords for each page

– Give all your images an “ALT” tag and put your keywords in here too – again, don’t overdo this

– Try to put some of your keywords in your outbound links

(3) Start Linking

One of the most important criteria in getting a good search engine ranking is the number of backlinks you have to your website from related websites.

Type in your chosen keywords to Yahoo or Google and take note of the top 3 sites returned to you.

Now go to Link Popularity Checker and put the URLs of the top three sites into the linking tool, along the URL of your own site.

Have a look at the difference between your site and the top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords.

The best ways to get links back to your site are:

– By writing articles related to the subject of your website and getting them published on the internet

– Reciprocal Linking with other related websites

– Posting on newsgroups and forums that allow you to have a signature attached to your posting (with your uRL in it)

– Submitting your site to directories.

Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.

(4) Add Content Regularly

Another thing you may have noticed is that top ranking websites have lots of content.

Regularly updating your website and adding fresh content will also help your site to rank more highly in the search engines.

If you don’t have time to create your own unique content there are plenty free articles available Just type “Free website content” into Google and you’ll have your pick of the 18 million results that it returns to you!

To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly.
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Before Launching Your SEO Cammpaign

One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:

1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? (e.g. more sales, more subscribers, more traffic, more publicity etc.)

2) What is my/their time-frame for this project?

3) What is my/their budget for this project?

4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?

Answering these questions will help you to build a framework for your campaign and establish limitations for the size and scope of the campaign.

How Search Engine-Compatible is the Site Currently?

Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site’s search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time, and other design elements that can impact search engine indexing. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible.

You might consider preparing something similar for your own site or clients.

Requirements Gathering

Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.

To determine your project requirements, you need to have the following questions answered:

1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)

2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)

3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g., (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).

4) Are there at least 250 words of text on the home page and other pages to be optimized?

5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?

6) Approximately how many pages does the site contain? How many of these will be optimized?

7) What is the current link popularity of the site?

8) What is the approximate Google PageRank of the site? Would it benefit from link building?

9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?

10) Do I have permission to alter the visible content of the site?

11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)

12) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?

13) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)

14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines? (More about this next lesson).

15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?

16) Who are the stake-holders of this site? How will I report to them?

17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?

18) How do I plan on tracking my or my client’s rankings in the search engines?

19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?

20) What are my/my client’s expectations for the optimization campaign? Are they realistic?

Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.

This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.

The remainder of questions are to establish in advance the who, what, where, when, why and how of the optimization campaign. This will help you determine the most logical keywords and phrases to target, as well as which search engines to submit the site to.

For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.

You’re Now Prepared

So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You’re ready to tackle the job!
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