Local Search Engine Optimization is Essential for Holiday Sales

‘Tis The Season For Local Business Search

The number of shoppers using local search to find products, or services grew to 15.7 billion last year. This year, overall search volume is increasing dramatically. Comscore reports that in the month of August (2009), Americans conducted more than 13.9 billion searches on the five major search engines. (Searches for mapping and local directories, not on the core domain of the five search engines aren’t included in this data).

Almost half of local searchers contacted or visited a local merchant as a result of an online search, and most consumers spend the majority of their income within a 50 mile radius of their homes. Considering these numbers, acquiring local search exposure has to be a primary business objective.

While not an alternative to more comprehensive local SEO, local search registration, is a good first place to begin. You can start by registering your business profile in the following shopping arenas:

Major Search Engines (Google, Bing, AOL, Ask) Local Business Search Directories (Dex, Yellow Pages, SuperPages) Specialized Directories and Web Portals

Get Optimized Local Placement At The Major Search Engines

Local search gives smaller companies a low-cost chance to get first page search engine placement. Companies with a local or regional focus must, at a minimum, make sure to submit an optimized business profile to all the major search engines–even if they don’t have a company website.

Google’s Local Business Center lets businesses construct their business profile listings and offers both mail or phone options for data verification. Google’s user control panel/dashboard allows for easy control of listing data and offers options for image and video uploads. Coupon creation and traffic monitoring features are also available.

Microsoft’s new Bing Listing Center operates much like Googles’s. Their local business information requirements and confirmation procedures are almost identical. Bing also offers a supplemental websites area to add extra web links in your business listing. The additional links let you provide the more detailed information shoppers need to make informed buying decisions.

A Cautionary Note:

Don’t forget that your competition is trying to reach the same shoppers with the same, or similar, products and services. You have to make sure your company data is well-optimized. Search engines are notoriously slow about making changes or correcting errors, so be sure to ‘get it right’ from the outset.

Explore The Local Business Directory Options

Businesses need to also submit search engine optimized company profiles to the large online local directories (Dex, SuperPages, etc.).These are the directories that are quickly replacing paper phone books. Forty-five percent of Internet Yellow Pages and local directory searchers made an online purchase in Q4, 2008.

There are dozens of other specialized directories and local web portals that should be considered in addition to the ones mentioned above. Some may be more relevant to a particular industry than others– just evaluate them individually to find the ones that are most appropriate for your target market.

The Bottomline On Local SEO: If You Can’t Be Found– You’re Lost!

Search is so often used as the precursor to both online and offline buying that it’s become a natural and unconscious process. The “second nature” performance of search by shoppers offers a distinct advantage to local businesses that can supply the goods and services they seek. The challenge is getting found.

Companies that get a “leg up” in local search exposure will have a competitive advantage this year– with search engine optimization benefits that extend well into the next.
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SEO – The Basics to Successful Ranking

SEO is an acronym for Search Engine Optimization. The process of SEO is a painstaking process involved in the construction of a new site or analysis of an existing website in order to improve the overall quality and volume of traffic from search engines using specific keywords that target the topic or topics within the website itself. SEO professionals use a variety of tools and strategy to promote a sites relevance on the search engines ‘organically’, or not using paid (pay per click) search.

SEO involves a series of methodologies from website code, to site structure, to keywords and content and website linking to improve a websites ranking. The greater the relevance to the users keyword search, the higher the page or pages will rank in the search results. The SERP’s (or search engine results page) rank websites according to the keywords the user inputs when searching a topic.

Search engines change their algorithms, but normally don’t tell the general public. Changing the rules a little means you have to adapt your website to do the same. The process of backlinking, or gaining links from other websites to your site (a very important step in the SEO process and crucial to gaining high SERP rankings) is ongoing and without end. Social Media Optimization (directories pages, Twitter, DIGG, etc) of your website is also an important part in garnering more relevant traffic and therefore better conversions.

Organic ranking highly in the SERP’s is by far the best Return On Investment a company can make regarding the high cost of lead procurement and conversion. Ongoing SEO is vital the survival and success of any corporate website, and should be an integral part of any successful marketing strategy.
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How to Get Unlimited Internet Web Site Traffic With Web 2.0 Techniques

In this article I will discuss the importance of internet web site traffic with Web 2.0 techniques. By the end of this article you should understand what internet web site traffic is and how to use Web 2.0 to get it for free.

What is web site traffic?

You probably know what internet web site traffic is. But just in case you do not; it is the amount of visitors who come to a webpage. If you do not get visitors to your web page, why even have it? The more traffic you get on your web page, the higher your search engine rank will be. And high page rank will give you more exposure your site will get in the search engines ex. Google. The reason to have a web site is either to sell a product or service, share information, or simply to have fun.

What is Web 2.0 or Social media?

Web 2.0 is a buzz word that is used about social sites, where people can communicate with each other. Popular Web 2.0 web sites are WordPress pages, Squidoo, Hub pages and YouTube.

How to increase internet web site traffic with blogging?

So what can you do to get more internet web site traffic? One way to increase traffic is by blogging. Blogging is a very easy and popular web site traffic strategy. You use a blog to publish content, videos, and/or images on a particular subject. Blogging can be done completely free and if you use WordPress, there are a ton of plug-ins you can use to optimize your page for the search engines. You can, off course, get a WordPress blog on your own domain, but then you have to pay for the domain and hosting. Blogging is often used as a marketing tool. It is very easy to sell your product or service from a blog, but here we focus on that it creates great traffic. The key point to blogging is constantly posting. You must regularly make content rich, fresh posts that are helpful to your readers. Do not Copy-Paste. Search engines will know, and sandbox your site. A blog can also generate back links to your main sales site. That will increase the authority and page rank of your main site.

How to increase internet web site traffic with Squidoo?

Squidoo is another free way to increase internet web site traffic with web 2.0. It works pretty much like a blog, but you do not need you own domain name and hosting account. It is very easy to setup income streams with Squidoo, it is actually built in. But again here we focus on traffic and a Squidoo lens is great for giving high quality back links to your main sales page or blog.

How to increase internet web site traffic with YouTube?

YouTube is one of my favorite Web 2.0 sites for generating internet web site traffic. First off, the site is very popular, you can search YouTube for almost anything and get a video that show you what you need. Visual media is very good for generating interest from potential visitors. And once again, YouTube produce very good back links, because YouTube has a huge authority in the search engines. The Page Rank for YouTube is 9 only Google is rank 10 which is the highest rank.

What to do to get targeted internet web site traffic from these Web 2.0 sites?

The number one important thing is to find a suitable keyword to target your niche. A keyword is something that a person would type in a search engine. If your blog is about “horse clicker training”. You would go and find a keyword that relates to this niche and that people search for. You can use Google Key Word Tool to analyze what people are searching for. Once you have found a often searched keyword, you need to know how many pages are using and” ranking” for it. The way to do that, is to go to Google and type in the keyword in quotes “Horse clicker training”. Google will then give you a result for the number of competing pages. You want to go for a high searched, low competition keyword. After that you focus on this keyword in your blog, Squidoo lens, YouTube videos and so on.

That is it – very basic. There are several advanced techniques to master internet web site traffic with Web 2.0. If you want to go deeper into this subject, you can go grab my f.ree report, the link is provided below. Hope you liked the article!
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Defense Day of Pakistan September 6

Defense Day is celebrated on 6th September every year in Pakistan. It is celebrated on the memory of martyred people who gave sacrifices of their life for the defense of the country. Pak – India War II was fought in 1965. This was ended on 6th September and both countries stopped damaging each other by using weapons etc. on 6th September, Defense Day of Islamic Republic of Pakistan. This war affected financially both countries but none of them could really dominate. As Pakistan remained saved, Defense Day is celebrated on 6th September.

Pakistan and India, both countries fought that war for the issue of Kashmir but this issue remained unsolved. A lot of people lost their lives from both countries and a lot of weapons were used. At last on 6th September, this war was ended with the support of UN.

Pakistan celebrates this day yet just for telling native of Pakistan that how people were brave at the critical time and were proud of offering sacrifices of their lives for the defense of Pakistan. Everyone must be wise and brave like martyred people at any critical time. No one should feel any kind of hesitation for offering sacrifice of his life at the time of need.

The day of 6th September starts with special prayers for the peace and prosperity of Pakistan. President and Prime Minister and many ministers of Islamic Republic of Pakistan address on 6th September from special functions of Defence Day.

Army officers like Captain Sarwar Shaheed,Major Tufail Shaheed,Major Raja Aziz Bhatti Shaheed, Major Shabbir Sharif Shaheed, Major Muhammad Akram Shaheed,Sawar Muhammad Hussain, Lance Naik Mehfooz Shaheed, Shaheed Pilot Officer Rashid Minhas Shaheed, Captain Karnal Sher Shaheed and Havildar Lalak Jan Shaheed gave sacrifices of their life and were awarded with “Nishan-e-Hairder” on 6th September, 1965. Nishan-e-Haider is a special batch which is given to brave martyred people in Pakistan who leave remarkable examples of bravery and sacrifices for nation.

Army of Pakistan displays the latest missiles, tanks, guns, army aviation helicopters and armament being used by Engineers, Electrical and Mechanical Corps, Army Air Defense, Signals, Army Service Corps and Army Medical Corps live on various places. Everyone is allowed to watch such functions live by going to the specific places. These shows are displayed on national channels as well. National songs and special documents about 6th September, 1965 and martyred people of 6th September are displayed on TV. It is told to people how people gave sacrifices for the defence of the country and what is the responsibility of young generation now.

An environment of patriot passion is generated in the whole county on Defense Day. Everyone decides in his mind he will do such works which will be significant for the country and pray for the independence of the country.
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Improve Your Website Ranking by Linking

Not only will Links improve your website ranking, but they can also a very important source of traffic for your home based business opportunities website , you may even find that some links bring more traffic than the search engines. In addition, the traffic provided by links is generally consistent and not subject to the vagaries of your search engine ranking.

Link Types.

One-Way Inbound Links

The best type of links to get are simple inbound links, to improve your website ranking. These are obtained by other website owners linking to your home based business opportunities website because you are considered an authority in a particular filed or the article/web page is particularly relevant. These type of links will come if you produce high quality content web pages, but they come slowly.

The other way of getting simple inbound links is from directories. Most, but not all, directories will list your home based business opportunities website without requiring you to link to them. The search engine and directory links page has a list of directories that you can list with.

Reciprocal Links.

The next stage to improve your website ranking is to build inbound links by using a link exchange mechanism. You link to another website and in return they will link back to you. This type of link is a reciprocal link.

The important thing to remember when exchanging links to other sites is to only exchange links to websites that are relevant to your own home based business opportunities website theme.

How to Find Websites to Exchange links

There are two ways of doing this to improve your website ranking, the manual method or by using software tools.

Link Exchange

The first step is to find Websites to Exchange links with, the two ways of doing this the manual method or by using software tools that will search out related websites for you.

Manual Link Exchange Method.

In order to find other home based business opportunities websites that are willing to exchange links to improve your website ranking, do a search on your keywords, then take a look at the competitors websites resource/links page. These pages will contain links to other websites from the competitors site .

Usually you will find that over 90 percent of these links are reciprocal links. Visit each of those websites and look first and foremost if you would like to link to that site, and then look for a link exchange page. If you find a link Exchange page, fill out the form, if not email the webmaster and request a reciprocal link.

90 percent of the webmasters will respond to your request and almost all that respond will respond positively.

Link Format and Varying the Link.

When trying to improve your website ranking, it is a good practice to vary the link text so as to make the link look more natural . Therefore you should ask some home based business opportunities sites to link using your anchor text. How many variations you have really depends on then number of exchanges but 3 should be enough.

How Many Links would you need?

Some Websites have thousands of links others only a few. Try to exchange links with a few good quality sites and not with thousands of poor quality sites. A useful measure of a good quality site for a link exchange viewpoint is the Site Page Rank (PR) this you can view using the Google Toolbar (if installed).

Sites with PR greater than 4 are good link site partners. However do remember that new sites will have a low PR this doesn’t make them bad partners; if the site looks good and matches your home based business opportunities theme, then consider it even though it has a low PR.


To improve your website ranking, you should aim to get around 10 good links relatively early from directories and themed hubs and then build links gradually as needed or as and when you find a good site to link with. Don’t spend all your time trying to build links after the initial links have been established, because the extra links have less of an impact (for rankings in Google).
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Basic On-Page Search Engine Optimization

There are 2 different types of search engine optimization, on-page and off page. Here you’ll learn the differences between them, and basic tips to getting your website optimized for the search engines.

What Is The Difference Between On-Page And Off-Page Search Engine Optimization?

The difference is that on-page optimization involves changing elements of your actual webpages that most visitors to your site wont even notice. For example, having your keywords in specific places or writing the title a certain way. Basically it’s tweaking all elements of a page which are a factor for ranking well in the search engines.

Where as off-page optimization, is partially out of your control. You do have some control over it, but it’s largely dependant on what others think about your website, unless you take an active role in off-page optimization. Off page optimization is quite a large topic, so I’ll talk about it in a separate article.

Basic On-Page Elements You Need To Tweak:

For starters, you need to give your pages a title between the < title >< /title > tags in the head section of the page. Make it a descriptive title with at least 1 keyword. 4 words maximum is usually enough. Please don’t leave the title as “untitled”, and don’t set it to “home” or “Page 1” or anything like that. Doing so won’t help your search engine rankings one bit.

Next you need to write a description using the description meta tag i.e. < meta name="Description" content="yourdescriptionhere" >. This should go in the head part of the html, after the tag preferably. This only need to be about 1 sentence long and contain your keywords once or twice. Any more than that and it might look a bit spammy.

Now You need to use the keyword meta tag. Just as a side note, most search engines don’t often use meta tags anymore, but it certainly wont hurt your rankings.
Here’s what the keyword meta tag looks like, < meta name="Keywords" content="your,keywords,here" >.
Include each keyword / keyphrase once. Do not repeat your keywords over and over in the keywords tag, once each is fine.

Ok now we need to change elements of the page than people will actually see. The stuff you just typed in will only be readable by search engine spiders when they crawl your pages, apart from the title of your page of course.

First you need to have a header in a “h1” tag. It doesn’t look particularly pretty, but it’s effective. It lets the search engine spider know, that the piece of test in the “h1” tag is important. Now you need to write a header in the “h1” that contains your keywords. It’s pretty similar to just having the page title on the actual page. Doesn’t need to be long, just a few descriptive words about what the following page is about.

This next one is the part I’m going to have to leave in your hands. If you haven’t got any content on the page, then you need to write it. Try to include the keywords about 3 times in the top third of the page. Only put them where it will read correctly. For example don’t put them all in one sentence because it will sound silly. Try to make your content an absolute minimum of about 400-500 words.

Do you have images on your webpage? Then you need to give them “alt” tags. These are just incase a user cannot display or chooses to not display images for whatever reason. Instead, they will see whatever you place into your alt tag. Only put in your keyword as part of the alt tag if it is relevant. The alt tag should be descriptive to the image.

Make the above changes to your webpages and you should see a nice rise in your search engine ranks when they next index your site. It will definately pay off in the end.

Best of luck
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Search Engine Optimization and Marketing – How Do They Improve Web Site SE Rankings and Visibility

Designing a great website is just the first step in achieving web entrepreneurial success. The web is full of well-designed websites all competing for a place in the first few pages of search engine results. Search engine optimization (SEO) allows your website to beat the competition and establish a strong web presence. It makes it easier for prospective customers to find your site, greatly increasing the chances of your website success and business profitability.

Determination of your website rank

Search engines (SE) use a complex algorithm to determine which websites best match user search term requests. This algorithm uses a number of factors, including keyword frequency, meta tags, links, site structure and headings, to determine your website rank.

The more relevant your website is to the keyword request the higher will be its position on the search page results and the consequent chances of customers visiting your website. The best location for a website is within the top three positions on a popular SE such as Google.

Search Engine Marketing Strategies

Search engine marketing (SEM) provides you with another great way to improve your website visibility without worrying about search engine algorithms. In SEM, you attach your advertisements with specific keywords or phrases. When users search for those terms, your ads get displayed. You must associate your advertisements with the right keywords and phrases to extract maximum benefit from SEM. You can also hire search engine marketing companies to help you with keyword selection. However, do not base your online marketing campaign on paid advertisements alone as visitors prefer organic results over paid or sponsored results.

Hiring SEO and SEM Services to Improve Rankings and Visibility

To optimize your website for search results, you need to improve content and website design in a way that it becomes relevant to a user’s search term. Hire search engine optimization (SEO) or search engine marketing (SEM) companies to optimize your website for search engines. These services rely on the use of the following to improve your website:

1. Keyword Identification: The use of right keywords is important for high SE ranks. SEO experts use a variety of tools and formulas to identify the keywords most suitable for your website. For best results, hire experienced companies with a good market reputation. Keyword research is the most crucial component of your marketing campaign; professional SEO companies can help you identify the optimal keywords on which you should base your online marketing strategy.

2. Content Optimization: Excellent content is a must for website success. SEO services help you modify your site content to include targeted keywords and phrases for your improving website rankings.

3. Back Link Building: Links on other websites boost your website rankings. SEO services help to identify websites that place links to your site on their web pages for a small fee. These services can help find websites with which you can exchange links to better your search engine rankings. Additionally, SEO services can produce content including press releases and articles, and get them placed on other websites with links to your site.

4. Monitoring and Adjusting Keywords: SEO is an ongoing process. Even after your website has achieved high rankings, it is important to track results to ensure that you maintain high rankings. SEO companies regularly monitor your website rankings and adjust content and keywords to sustain them.

When performed effectively, SEO can significantly increase your website visibility among prospective customers by helping you dominate organic search results for relevant keyword searches.
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San Diego Businesses Need SEO Help

In terms of commerce, San Diego is a city that is one of the most diverse and active in the U.S., this in spite of it being located in a country with some of the largest business centers in the world. It is particularly strong in the areas of biotechnology and pharmaceuticals, and there are many large companies of each type in the city.

As you can imagine, the competition between these companies is positively fierce. In order to remain competitive, there is a growing need to come up with new and more effective avenues of marketing, in addition to the more traditional methods of print, radio and television ads.

While these advertising methods have worked well in the past, the fast changing times necessitate a more modern and far reaching approach. More and more, the industry is seeing marketing approaches that focus heavily on Internet marketing, and advertising budgets have been adjusted to reflect this emerging trend. Clearly, what is needed is for San Diego based companies to create marketing plans that allow their websites to be easily found and accessed by all their potential customers.

Taking as an example the two industries we previously mentioned-biotechnology and pharmaceuticals-a quick search on any of the major Internet search engines will call up thousands upon thousands of pages or “hits”. This only serves to emphasize the important role that SEO (Search Engine Optimization) can play in the growth of San Diego businesses.

In order to best utilize SEO in the service of your company, it may be useful to know how exactly it works. Quite simply, search engine spiders trawl through the thousands of web sites in order to find out what the specific purpose of each individual web site is, and upon determining that, these spiders add them to the search engine’s index. The search engines then choose the web sites with the most relevant and trustworthy content to add to their search engine results pages or SERPs.

This is the now widely recognizable listing that shows up when a user types a particular keyword phrase in the search engine’s “search” box. Web site owners who wish to draw in a healthy amount of traffic should make sure that their sites not only have a good amount of relevant keywords and keyword phrases, they must also know how to use them in the most effective and efficient way possible. One of the ways that they can do these things is by becoming thoroughly acquainted with the finer points of SEO.

Of course running a business is often a full time endeavor, and the various day to day tasks that such a position entails means there is very little-if any-time left for anything else. This is where SEO consultants come in. By hiring a suitably qualified consultant, owners of San Diego businesses can reap the benefits that SEO can impart to their companies without having to bother with the details themselves. A good consultant can help make sure that your business’s web site effectively utilizes important phrases and thereby make your web site’s purpose clear to search engines. The end result is that your web sites are more likely to receive favorable rankings in SERPs.

But that is only one half of the equation. Effective SEO also helps your business’s web site establish a “good relationship” with all the major search engines such as Google, Yahoo! and MSN. You will find out early on that trust is everything as far as these search engines are concerned, and building a reputation for relevance and good content will help your business immeasurably.

One of the primary means by which search engines establish a trust rating for your business’s web site is by keeping track of how it is perceived by other web sites. Search engine “bots” or specialized web site programs naturally have a more difficult time deciphering the quality of any particular web site, including your own.

Because of this, human input is still one of the most useful means by which spiders gauge a web site’s content, the idea being that if any actual human user links to your business’s web site, he or she must feel that it is worth linking to. With this in mind, SEO works on creating a link building strategy that will help your website gain the trust of hopefully all the major search engines.
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Organic Search Engine Optimization

Website optimization means building a website such that it will be found by various search engines, and designing each of the pages in a way that the website’s contents are thoroughly indexed and mapped to keywords that possible customers use when looking for services or products.

Digital Impact, a company that helps qualified search engine advertisers, engages with Organic Search Engine Optimization (SEO), utilizing suitable and available techniques. The Organic SEO method is designed to enumerate steps that are necessary to progress from the setting up stages by means of implementation so that obvious benefits will be reaped in the shortest time possible.

By utilizing Digital Impact’s Organic SEO Services, you will encourage a better traffic. Through optimization, the most important pages for each section, as well as assurance of website pages being indexed properly at the major search engines, will increase traffic and rates for your site.

Let’s take a look at the services Digital impact has to offer:

Keyword Marketing Intelligence

Keywords are a company’s life. You totally need to comprehend your Internet keyword market very well and start communicating with them. If you will not, then, you will miss lots of opportunities to interact and conduct direct business with existing and potential clients.

Your customers will try and look for you online through a search language, which is the keyword market. It is the eccentric combination of terminology that people come up with whilst trying to appropriately illustrate something that is very particular to them.

You can make advances in your marketing pains across the enterprise by tapping into this keyword information. Knowledge of your market’s lingo means the company knows the language that can be best incorporated in the best customs of bringing out your website. Adding in demand keywords while creating or maintaining website pages will bring a competitive spirit to communicate using the language of customers online.

In order to determine the keywords and terms that are searched regularly, Digital Impact provides an analysis of the most important keyword markets. The process entails a review of actual inquiries from actual data centers and creates an understanding of the actual keywords and search patterns utilized by customers.

These data are valuable for future creation of content, as well as Cost per Click purchases at Google AdWords, Overture, and the CPC engines out there.

Optimization of Meta-Data, Meta Tags, and Titles

Keywords and their descriptions, also known as meta tags, and title tags are HTML codes that help illustrate and classify contents of a web page. Having uniquely optimized titles for pages is important for getting hold of the best placements within results in the search engines.

When titles and meta tags accurately support web page content the possibility that the page will be found when searched. Digital Impact will deliver new meta tags and titles in order to naturally enhance the performance of search engines.

Campaigns for Optimization of Keywords

If you are aware that special terms for your business are existent and will help improve your investments, the company can help you in elevating your rankings through their Organic SEO techniques.

Best Practices Integration (BPI) Publishing

BPI provides ventures a first hand knowledge of the trade, appropriate training for continuing efforts, and valuable services that are designed for quick and improved results. The company’s service employs “best practices” to a particular number of pages on the website.

These practices can offer important impacts in search engine results when incorporated with good content and may be utilized as a significant blueprint for publishing. Campaigns for BPI are personalized to match particular company needs.

What are you waiting for? Find Digital Impact in the Internet now.
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Simple Guide to Search Engine Optimization For Beginners

Many small business owners who run their own websites are often perplexed by the subject of search engine optimization and can fall prey to so-called experts who will make the whole issue sound like some magic art. In reality good SEO is just a matter of common sense and of formatting web pages in a manner which helps search engines understand what the content is about.

How Search Engines Work
In order to best optimize one’s own website it is necessary to have a basic understanding of how search engines like Google work.

Search engines use applications called Robots or Bots which explore the internet, finding new web pages by following links from other established sites. These new pages are continually indexed, processed and assigned relevance and authority for certain key words and phrases.

The way that all of this information is processed and the relevance calculated is very complex and is, in the most part, a mathematical calculation. In simple terms, a search engine doesn’t judge a web page in the same way a person does and this is where you can help by adopting good SEO techniques.

A search engine will evaluate each web page by first attempting to guess what the page is about. So having a descriptive URL, succinct titles and headings will make this clearer. Ensuring that the textual content of the page is relevant by using appropriate keywords will also help. It is not a matter of just repeating the words you want to rank for, more a matter of using these words in context and in a way which appears natural.

On Site SEO

On-Site SEO can be described as the measures you take within the website itself to optimise its performance in search results.

URL, Text and Titles
As an example, if you were targeting the phrase ‘Home Made Wedding Stationery’ then it would be a good idea to use these words in the filename of the page so the url would be something like: ‘mysite.com/homemade-wedding-stationery.htm’.
You could also entitle the page with the same or a similar phrase such as ‘Hand Crafted Wedding Stationery’.

The main title and headings within the page should also follow the same logic – so bear in mind your target phrase but vary it slightly so that it a) looks natural and b) also catches variations of the phrase as not everyone will use the exact same words.

The page itself should also contain these phrases and keywords but not in a way that looks artificial. For example the opening paragraph could say something like:

‘If you are planning your wedding day and are considering an alternative to traditional printed wedding stationery then I hope you will consider my range of handmade wedding invitations, save the date cards and bespoke RSVP cards which are individually designed and created just for you’.

As you can see – there is no mistaking what this site is all about and in one paragraph we now have some useful search phrases.

Internal links and outgoing links can also be used to good effect here. The anchor text of a link should also be descriptive rather than just saying ‘click here’ they can describe where they are going and use relevant keywords.

Good images are the key to good website design and can also be employed in terms of SEO. It’s important to understand that search engines can’t see images – they know there is an image there but have difficulty knowing what the image is. As with your page’s file-name it is good practice to save images using descriptive file-names rather than just random text and numbers. Good ‘alt text’ descriptions also help. Don’t try and stuff as many keywords as you can in the ‘alt text’ box, try to be descriptive and brief.

So in our theoretical web-page we might have an image of a wedding invitation. You could save the file as ‘wedding-invitation-white.jpg and use the term ‘White Handmade Wedding Invitation’ as the ‘alt text’.

Off-Site SEO

Off-site SEO is the external measures you can take to best optimize your site. This is the most challenging aspect of SEO because, by its nature, you have much less direct control.

The most important factor of SEO is the number and quality of other sites which link to yours. The theory goes that a good site will naturally attract external links as other sites will refer to it in order to help there users. Attracting these kinds of links can be challenging for a regular business and you’ll need to do some work in order to get the ball rolling.

Ways in which you can acquire links is to ask other sites in related areas if they will exchange links with you. You can also submit your site to a number of directories, as well as writing articles such as this one which contain a link to your site in the footer.

Remember that the anchor text needs to relevant so, wherever possible, ask those who link to you to use your targeted key phrases. Ideally links need to be from relevant sites and the more authority these sites have than the more power the link will have.

These are all established ways of getting search engines to find your site and can be effective in gaining a foothold in the search results. However, it should be stressed that these are basic measure to get started – in the long term you need other sites to link to you without being asked. These one-way ‘natural’ links are what really matter and can take some time to acquire.

Attracting Links
It is quality and not quantity which counts and one link from a well trusted and authoritative site is worth much more than a hundred links from directories and low ranking sites. Obviously, these are the hardest links to acquire but it is what you need to aim for in the long term.

The way you will get good quality links is by having good quality content and you may have to use your imagination here. Topics which attract links tend to be informative, entertaining or controversial. As per our example, a poorly written general article about stationery won’t attract much attention but some example wordings, useful advice about the etiquette of sending invitations, funny stories which are relevant to invitations or features about some of your previous clients and the theme of their wedding, for example, may well attract links from a variety of sources.

In summary good SEO doesn’t have to be complicated and isn’t difficult, it is more a case of understanding how the search engines look at your site and adapting accordingly. There are, alas, very few short cuts to gaining search engine results but if you start with good basics and continue to develop your site in a useful and ethical manner you will, eventually, reap the benefit of the effort made.
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