Are SEO and SEM Out-Dated For Effective Internet Marketing in 2009?

Back in the late 1990s, many internet marketing companies focussed only on the search engines. There is no denying that the search engines do bring results and hence traffic to a website, but there is life beyond the search engines too!

The exceptional, and hence very busy, companies realised that there was far more to marketing than the search engines, and delivered broad and effective campaigns to their clients, using a variety of different strategies and plenty of metrics to assess results. It has taken almost a decade for the industry to catch up that search engines are not the be all and end all of internet marketing, and that the terms “SEO” and “SEM” are just part of the mix.

However, most website owners are still stuck in the ‘old school’ way of thinking, believing that, having built a website, all that is required is to be number one on the search engines and that is the end of the game plan. This level of thinking has far too frequently been backed up by SEO companies who could see a fast buck in optimising a website and ranking it, often for completely obscure terms, to satisfy the customer without educating either the customer or themselves in the finer points of internet marketing.

Invariably, once ranked on the search engines, the customer discovers that little has changed in the way of traffic, enquiries, sales, brand recognition, and so on, and seeks further assistance to increase the results from all aspects of the website marketing, and generate a return on investment. This can become something of a bottomless pit into which to thrown money, particularly if the company being employed to achieve the aims required is only really expert in SEO.

SEO and SEM are just one strategy to deploy in a marketing campaign, and many of the great IM companies take a holistic view to promoting a website, company or product set. Not only do they seek to generate valuable and unique content for the client (or advise on how to do this), but they employ a range of strategies and processes in order to deliver consistent, high quality traffic to a website, and increase the number of conversions from each action to maximise the potential results.

When seeking out a website promotion company, you should look for companies which offer that breadth of thinking. The services they will offer should include:
Email Marketing Forum and blog marketing Pay Per Click campaigns Landing Pages Conversion tracking and metrics Ebooks and article marketing services Press release distribution Optimised content creation Social networking and bookmarking Video and audio content and promotion As well as the good old on and offpage optimisation required to get the search engine rankings.

For every company looking to promote online, there will be a different mix of strategies which will yield the best results, depending on product, brand, target audience and more. It is only by understanding your company and the needs of your potential customers that a suitable internet marketing campaign can be designed, tested and deployed.

Just optimising a few pages for some keywords and phrases has never been sufficient to bring appropriate results, but many in the search engine industry have managed to get away with doing just that, and little more, for over a decade. Now, with the rise of social networks, and the move away from static to dynamic content, virals, and the rise in popularity of video and audio have meant that any company with too narrow a focus when considering marketing tactics can only achieve so much.

Whether you employ an internet marketing company, or train in-house staff to deliver your website promotion, be wary of any specific focus on the terms SEO and SEM. The implication that these are the only methods which will yield results, or the fact that whoever is using them may be unaware of all that is required to deliver an effective online promotion campaign should be fair warning that the person or company using them is still adopting an outmoded way of thinking.
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Six Common Questions on Search Engine Marketing – Internet Marketing and SEO Techniques

How is search engine marketing (SEM) different than search engine optimization (SEO)?

Search engine marketing refers to optimization practices that take place off the website. Whereas SEO organizes the pages on the website for both the search engine spiders and the visitors to the site, SEM refers to all activities utilized to generate incoming traffic which is a vital element of moving site pages higher in search engine results pages. (SERPS) Common strategies and tactics include search engine and directory submission and back link development from blogs, ezines, forums, social media sites, and online news media.

If I my site has been search engine optimized do I need search engine marketing?

SEM is an active process of driving traffic to a website and improving search engine page rankings. Without it, a website would much like a bricks and mortar store that doesn’t advertise. Random passersby may find it but not in the kind of numbers required to make a business successful. Search engine marketing is the most cost-effective, fastest growing, and popular new marketing channels available, especially when compared to print and other traditional media outlets

Does SEM work for every kind of site?

Almost any site trying to generate revenues can benefit from a properly run SEM campaign. By raising awareness and driving traffic to your site the chances of purchases and or other forms of conversions increase. If you are in business, you need people to find your site and purchase from you. That is the core objective of SEM. The one instance where results could fall short would be where the cost of an SEM campaign would outweigh what could be expected from generated revenues.

Can I be successful running an SEM campaign on my own? Running a typical SEM campaign can consume around one hundred hours per month at the outset and, because of that, is normally outsourced to SEO companies. While the do it yourself aspect might be tempting, re-dedicating a hundred hours to an employee or yourself is not going to be the best allocation of labor, especially there isn’t anyone in-house with SEM experience.

How do I know if SEM is working?

Contrary to advertising via traditional media, internet related activity is highly measurable. You will be able to track visits, click throughs, conversion rates, and a host of other metrics. Tracking is normally summarized by SEO companies on a monthly basis. Additionally, you can always check the keywords and phrases that are being optimized to see where your web pages are ranked on the search engines. One word of caution, any SEM campaign will take some time to show results so don’t be frustrated if you’re not on page one after two weeks. The timeline for significant results can vary widely depending on the level of competition for the keywords you are optimizing and your monthly budget.

How do I go about choosing an SEO company?

You’re going after results and the firm you go with should be able to deliver them. The best way to determine that is to check out how their existing clients are doing, i.e. how they rank, increases in traffic, conversion numbers, etc. If all other things are equal, lean toward a larger rather than a smaller one to ensure continuity should there be some turnover in personnel. Again, this is about results. You’ll have your choice of firms so be ruthless about demanding proof that each company can live up to its own billing.
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SEO – Search Engine Optimization Vs PPC – PayPerClick Marketing

Every webmaster on the internet is looking for the same thing. An unending stream of targeted visitors looking at their sites, reading their content and considering their offers or those of their advertisers.

When you think about large sources of website visitors you usually end up considering one of two methods of traffic generation:

1. SEO or Search Engine Optimization

2. PPC or PayPerClick Marketing

Each of these is a source of almost limitless traffic. Each of them also have their own pros and cons. Which of these you initially, or primarily pursue will depend on how you view certain aspects of each of them.

Time To Setup – Here PPC Marketing would seem to have the upper hand. It takes a lot longer for SEO efforts to turn into visitors than it does for a well executed PayPerClick campaign. On the other hand, it really should only take ten days to two weeks to get some results from the search engines. Many will tell you that SEO takes months to implement successfully. Not so…

Cost – If you do the SEO work yourself then your only cost is your time, and it can take hours and days of your time to implement good SEO strategies. If you hire someone to do your SEO work for you, then you will have a chunk of expense right up front. Some firms charge thousands to just get started. You can get good starter packages for less than two hundred dollars with good guarantees. PPC costs on the other hand are constant and ongoing as long as your campaigns run. It can take relatively little to get going, but the tally continues to run as long as the traffic flows.

Research – Here you are looking at roughly equivalent efforts. SEO and PPC are both keyword driven, so you will need to either spend the time to find high volume keywords relevant to your site, or pay someone else to do it for you. Of course, in PPC Marketing good keywords come at a higher cost, while in SEO work it will just take more effort to rank well for a highly competitive keyword or phrase.

Maintenance – Here SEO has a distinct advantage. PPC campaigns need constant attention as you tweak your headlines and ad bodies. Search Engine Optimization will generally be hands free once you do your initial work for a keyword. True, you may need to post more backlinks for a keyword on a monthly basis to stay ahead of your competitors but that is all.

Both of these methods can supply your sites with enormous amounts of traffic. While you don’t really have to choose between SEO and PPC, most people will gravitate towards one of the two as their primary source of traffic over time depending on the above criteria.

Consider each strategy that you decide on carefully and you will have all the traffic you could want.
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Top SEO Tips

It is a fact that search engine optimization is very important. We all know that the internet is a changing arena, since it can get more and more competitive everyday.

Each day, more and more websites are coming online, so the competition is increasing every now and then. Definitely, you all know that search engines are smart, so their criteria for judging are tough and strict.

Of course, to gain and keep the traffic coming to you, you need to optimize your website. In optimizing your website, there are important factors that you need to do and look up to in order to gain your goals. You have to read on in order to be familiar with the important factors needed in optimizing your website.

In optimizing your website, you need to take note that contents are important. Search engines want good and unique contents, so they are demanding for unique and good contents from websites. So if you want to stay in business for long period of time, you need to make and provide contents with high quality. But make sure to do contents that are related to your topic or subject.

Of course, one of your goals is to please your market, so you need to know what they are looking for and provide it for them. Make sure to lay out your site properly, it is a good idea to lay it out on paper before you begin to assure that you are making it clearly. If you have a huge or large website, it is advisable that you arrange it by sections in order to avoid too much links from a given page, in doing so, you can maintain page rank once you get it.

You have to pick keywords carefully. You have to make thorough research on keywords that are related to your topic. You have to use keywords that visitors will use and not only what you think they will use.

You need to optimize your page titles and headings with the keywords that you have found that internet users are using in order for them to find you. Take note: do not only use highest ranking keywords, it is better to mix them all up. If you are a beginner, it is advisable to mix them with those keywords that with have less searches, since high ranking keywords are very challenging on your part.

Once you are done optimizing your pages, the next thing you should do is find links. Links are important, so you need to exchange links with other websites that are related to your website. But make sure that n finding link partners, you have to search for websites that are valuable to your visitors; you need to have websites that can provide high quality contents.

You need to submit your contents to directories; there are a lot of directories that are free. In doing so, it can help you gain lots of visitors, but make sure that they will provide links back to your site.

Optimizing your website is important. If you really ant to gain power to strengthen your website in being on the top rank, then you really have to be familiar with search engine optimization and start optimizing your website now.
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Trends in 90s Centuries

Nineties did bring a revolution and gave us some of the very new particulars of dressing for men. The invention of fabrics like Lycra, jersey and synthetic leather gave way for the party and evening-wear, it was more of a hi-fi era for the clothes’ sector and casual dressing took a dynamic turn while the formal dressing went as conventional as it can be.

Cotton Trousers:-

These trousers are rather new in the business although cotton trousers have been there, but never introduced formally. Now they come in khakis cut and straight ones are without pleats coming in wrinkle frees so as to meet the modern day errands of the consumer. These are the recent additions to the office wardrobe of a man.

Dark Combinations:-

The Versace fever struck well and the formal dressing was greatly experimented with this particular designer came up with the same colour combination of the whole suit, like black jacket black tie and black trousers, later, the dark coloured shirts and ties with a different colour shirts and ties with a different coloure shirt came in and it was experimented respectively with the tie shirt and suit.

The Nineties Fashion Icons:-

Matt Damon and Ricky martin can undoubtedly be the male fashion icon of the Nineties. Bond as always was popular and the real romance saw Brad Pitt and Matt Damon as the adorable heartthrobs of Hollywood while Will Smith took the credit after being the best dressed personality of the showbiz we finally saw latin singer Ricky Martin making waves in the fashion world with his versatile dressing.
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SEM – How to Speak to Get Traffic

Take your show on the road. Public speaking is a great way to get the word out about your website to an audience. You can also tape your speeches and post them on the web to multiply the effect.

• Rotary clubs
• Chambers of Commerce
• Associations
• Elementary schools
• Middle Schools
• High schools
• Colleges
• Continuing education programs
• Youth Groups
• Businesses

If you can not find anyone willing to take advantage of your generous offer, you can book a conference room for an hour at a local hotel and run ads about your free speech or seminar.

Talk about what you know. Being the expert in the room will give you confidence. Write your speech, practice, and time yourself. Pronounce and speak in an audible voice. Rehearse pauses at the appropriate times. Recruit people to listen to you practice your speech and ask them for advice when you finish.

On the day of your speech, show up at least a half an hour early. Make sure your room is ready. If you will be using a sound system or audiovisual equipment, ask for a test. Check the microphone height and place any visual aids so they are ready when you need them. Bring someone along with you to video your speech. Greet people as they arrive.

Do not ask the audience if they have questions when you are done. Announce that you will be staying and field questions one on one. This prevents any surprises and possible embarrassing moments in front of your audience.
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How To Unleash The Power Of SEO

The lifeblood of any website is to be “found” by web users everywhere. Most Internet users find sites through search engines, whether it be Google, Yahoo, MSN or any other. So how does a website achieve high rankings on these search engines? The first step is to unleash the power of search engine optimization (SEO).

The first step is to optimize your site with unique keywords, write good fresh content, and create lasting SEO copy. In order for a search engine to find your site, you need to develop clear and relevant keywords that users will search. Do some research and discover how people are finding your site. Check the number of searches for particular keywords in the last month, six months and year. You can get help by using tools like WordTracker. Good keywords can increase your site’s ranking.

Once you have several keywords, use one or two of them in your content, copy and off-pages. Write interesting, newsworthy articles that appeal to your target market. If you have good content, people will find you, but do not rely on search engines alone. SEO and search engine marketing (SEM) go hand-in-hand. If you really want your homepage found use off-pages such as article directories, Digg, Del.ic.ious, StumbleUpon, and blogs for your content. SEM allows you to create more links to your homepage, which means more searchable material for your site. You must keep writing at least once a week and promote your article with SEM. Do not expect an influx of traffic because you wrote one really good article. Granted, one article can produce a lot of traffic but you need to keep your content fresh. Add and edit your articles on a regular basis.

A common marketing mistake is to create a fancy website that has a lot of graphics, maybe some flash and other distracting items. This will not keep viewers for very long. Content is vital, graphics are not. Your site design should have a branded look and should be easy to navigate. Do not hide your navigation buttons or move them from top to bottom, left to right. Pick a place and keep them there. Also, put searchable links to your site. Select relevant and healthy links to use to increase your site’s equity. The more searchable links you have, the higher SE spiders will rank your page and the more likely other businesses will reciprocate, putting your link on their sites.

Finally, know what you want your SEO to do for you. SEO is meant to drive traffic to your site in the hopes that those visitors will become buyers. However, understanding that there is no SEO rank guarantee is vital to the health of your website and your budget. If your SEO expert promised to get your site to the top of a ranking list in one week, you bought a scam. Maintaining a high rank is like being a star athlete, you need to keep training and working hard to be the best and defend your championship. This means that SEO is not just a one stop shop. It is the train that drives traffic, but not the tracks. If you want your business to keep moving forward, you need to continue building tracks for it to run.
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The Search Engine Optimization Fundamentals in 11 Steps


People use search engines to find things. Although you should avoid making your business depending entirely on free traffic from search engines, so is it still important to consider search engines in your overall internet marketing strategy. Ignoring search means leaving a big chunk of business on the table, which will make it much harder to stay competitive depending on the industry you are in and what your competition is doing. SEO isn’t rocket science and to a certain degree technical. It has nothing to do with magic and fairy dust will do nothing to help you with it. It also requires a long term strategy and commitment in order to become and remain successful. There is no silver bullet and no shortcuts.

Because of its long term commitment necessary, is a well formed strategy key to success, a strategy that is followed and verified and scrutinized along the way.

While all 11 steps below are part of a repeating cycle over the time while you are doing business on the internet, so are only step 6 to 11 task that need to be on going on a much more frequent basis. Due to the fact that steps 1 to 5 are not repeated very often, is it necessary to give them special attention and care to get them right at the beginning. Errors made there will affect all the others in a negative way and hurt your efforts along the way.

1. Keyword Research

Keyword research is the most important first step that should not be taken too lightly. While you can easily test and change hundreds of keywords in paid search campaigns, so is this not possible for organic search optimization. You usually concentrate on one to five key phrases for the whole site (theme) and one to three phrases for a single page. For large sites with thousands of pages is it hard to optimize every single page to the full extend due to the limits in time and other resources.

2. Competitive Intelligence

Know you competition! What are they doing? Where do they rank, for which terms? Who is linking to them and why? The things you have to do depend on what your competitors are doing. The less competitive your vertical is online the easier is it for you to outperform your competition. This is important to determining cost and resources for your SEO efforts.

3. Web Design and Development

Fixing something that is broke is always harder than building it right from the beginning. If you are in the process of creating a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website. This will save you a lot of time and money and in most cases put you already ahead of a considerable number of your competitors. Search engine friendly design is not rocket science and search engine friendly design does not have to be ugly. Search engine friendly design is for the most part user friendly design as well, but there are some exceptions where compromises have to be made.

4. Get Your First Inbound Links

Don’t submit your new site to search engines and by no means pay anybody to do it for you. There are many cheap services and software products out there that offer for less than $100 submission to and #1 ranking in thousands of search engines. Don’t do it. If you see an offer like that, hold your wallet and run. Your site should be found by search engines naturally and they will find your site if a page that is already in their index links to you. Why? Because this is what search engines do, following links to discover content. There are plenty of methods to get your first inbound links. Some web directories are recognized by search engines and a listing there will do your site good. Most recognized directories are commercial in nature and charge a fee for reviewing your site. Also check with vendors or good customers (B2B) who have a website for the opportunity to have them place a link to your website.

5. Sitemaps

The larger search engines allow webmasters to submit a sitemap to them via a webmaster console. The search engines also provide reports and other useful information, such as technical problems with your websites you might not be aware of via their console. Even if you decide against the submission of a site map to the search engines, is it advisable to create an account and register your website with them for the reports and statistics they provide for free and which are invaluable for your internet marketing efforts.

6. Web Analytics

You can’t determine success or failure of any of your internet marketing activities if you do not track and measure their effectiveness. Engaging in any type of marketing campaign online, be it SEO, paid search, display advertising, email marketing, social media or affiliate marketing is like fishing in the dark without any type of web analytics solution in place. The options range from free services to very expensive and heavily customizable package. You have to determine what solution will work for you, but you have to start with one so don’t put it off. Web analytics helps you to determine where to improve your site and your marketing campaigns to channel your resources and money to the things that work and pull it away from the things that don’t work. Web analytics is not a cost center if it is done properly.

7. Content Building

A website is never done. It has to change and grow over time. This is a natural process to adjust to changes in the market, with maturing in this type of medium and your normal business growth. Providing good quality content that is related to what you do, but not necessarily aimed to sell something directly is the best opportunity to increase traffic and exposure of your business. Most people do not link to pages that only serve the purpose to make a sale.

8. Link Building

The internet wouldn’t be a “net” without links. It would only be a collection of independent pages that are not connected to each other. Disconnected pages cannot be found and that defeats the purpose of them, wouldn’t it? Inbound links and internal site linking is important for organic traffic, meaning people seeing and clicking on those links to get to your website, but they are also important for SEO. Inbound links play an important role in virtually every search engine when it comes to ranking pages in their search results. This is a never ending process and while it happens naturally. Be a bit more pro-active to get more and good inbound links. There are plenty of sites out there that should link to you, but don’t know you and your content.

9. Engagement, Trust and Community Building

Social media and Web 2.0 might be buzz words, but the underlying core elements they are made of are much more elementary and fundamental. Don’t live in a bubble and talk to people without allowing people to respond and to interact with you. People will talk about you, with or without you being around. Take the opportunity to become part of the discussion to build trust and deeper relationships with your customers or potential customers. Listen to what they say and learn about their wants and their needs. Hear what they say about you and your products, especially the criticism and improve on them.

10. Ranking and Traffic Analysis

Check where you are today to be able to compare it with data in the future. Look for trends and evaluate the success of your goals, which you should have specified before you engaged in any type of marketing campaign. You did set goals that are measurable I hope. Improving ranking is important for SEO, but more important than the ranking is the traffic that comes with it. Does the change in ranking yields in the traffic you expected? Does this traffic actually convert?

11. Conversion Analysis

No matter what you do, everything will come down to one critical factor at the very end. What is your bottom line? Did you make profit or did you lose money. While losing money in the short term for strategic reasons is okay, so Is losing money in the long run deemed to failure and the end of your business altogether. Whatever you do, it has to contribute directly or indirectly to a positive Return of Investment. Web Analytics is part of the process of making this determination among other tools and methods. Expand the things that work and help your bottom line and rid yourself of the things that don’t. Improve of details to increase conversion. This requires testing. Don’t reject anything upfront without testing it first. Things that work for others might not work for you, but the same is true the other way around.
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Learning Search Engine Marketing (SEM)

Wikipedia defines Search Engine Marketing as a form of Internet marketing that seeks to promote websites by increasing their visibility in the Search Engine Result Pages (SERPs).

I could go into the technicalities of SEM, algorithms, robots, etc. However, if you’re reading this article, you probably aren’t interested in me stuffing a bunch of technical terms down your throat. You would rather learn about search engine marketing and how it can bring you more business.

I chose this topic today based on a couple of conversations I recently had with new clients.

One of our clients had embarked on a small ad campaign with Yahoo before coming to us. He mentioned that when he was spending the money on Yahoo, the traffic to his site was much higher. When I asked how many sales he garnered from the advertising, he replied that he didn’t know. Website traffic and conversions to sales are two completely different things, with the latter obviously being more important. It’s crucial to keep track of your ROI (Return on Investment), if you are going to invest in online advertising. Make sure that you have the tools within your company-whether it’s your own database for tracking sales, or another form of tracking system-before you spend your first marketing dollar.

Another conversation I had with a client involved a Google Adwords campaign. He was bidding using every keyword under the sun. He had a huge CTR (Click Through Rate), but again, nobody was buying. At the end of the day, his budget was gone and he didn’t have anything to show for it besides lots of traffic and an empty bank account. Until I explained to him that he was paying for people to come to his site and quickly leave, he didn’t “get it”. Having the right keywords in your campaign and your ad copy, that are relevant to your product or service, will get you qualified click through to your site. You don’t want people to click on your ad, only to find that your site doesn’t offer the information they were looking for, and leave immediately. That will cost you wasted dollars each and every time they do that.

My advice to our clients is to, first and foremost, invest time on SEO. As long as you are engaging in honest practices, and not trying to fool the “Big 3”, the benefits will far outweigh the time you spend. If you can afford to hire a reputable firm, all the better! Please be aware that there are self-professed “SEO Experts”, who claim they can get you to the top of the SERPs, guaranteed. Any company representative who spews this line at you is most likely just out to take your money. Check them out thoroughly. Conduct an online search on their company, and don’t just stop at the first few pages of the results-dig deep to discover if they are reputable or not. Check with the Better Business Bureau or other consumer watchdog organization. Reputable firms won’t guarantee top placement, but they will give you realistic projections of how they can help you improve your placement results.

Until you really have all the pieces in place, it’s best not to engage in a pay per click campaign. Remember that it takes testing, monitoring and tweaking, as well as a significant amount of your time, before you will see any benefits.

I’ll start with my own experience:

A few years ago, the company I worked for ventured into a rather large PPC (Pay Per Click) campaign. We hired an expert, had all the tracking tools in place and launched a campaign to knock out our competition and drive traffic to our site; paying close attention to our sales funnel and expecting to convert our “browsers” into “buyers”. In addition to our PPC campaigns, we also hired a SEO (Search Engine Optimization) firm to help us with the natural results. Natural results are the result of traffic coming to your site outside of paid links directing it in. It should be noted that we had all the puzzle pieces in place and spent time on the following:

1. Analyzing the results from the analytics

2. A/B testing of different landing pages

3. Closely monitoring the PPC campaigns

4. Adjusting our ad copy and landing pages based on our conversion rate

We hired top firms for both the “paid” and “natural” campaigns, as well as an expert to oversee both of the campaigns. Without getting into the numbers here, (and believe me they were big), the end result was as follows:

1. We spent a large amount of money getting traffic to our website via the pay campaigns. The increased traffic did result in increased sales, however – the results made each sale a VERY expensive one, and not really worth the money that was spent on the marketing campaign. In short, our ROI (Return On Investment) was in bad shape.

2. We spent 80% less on the SEO campaign, which took longer, but garnered results that are still driving traffic to the website to this day.

In the end, we spent a ton of money getting traffic to our website which did not result in sales, and we learned several valuable lessons. In addition, we did suspect throughout our campaigns several instances of fraudulent PPC activity. Unethical companies will engage in this practice by hiring offshore companies at ridiculously low rates to click on their competitors’ ads. These companies use various IP addresses to avoid detection. The idea is to exhaust a competitor’s budget before legitimate click through and potential sales can occur. When we reported suspected PPC fraud, some clicks were refunded via ad credits (Yahoo!) and some could not be proven and were not refunded (Google). The best advice I have for companies on a small budget is to work on your natural search results via search engine optimization, and use various other forms of advertising, such as placing a print ad, and perhaps a nice banner ad (where you pay per month, not per click) on a relevant site. Later, when your marketing budget has grown, you can branch out into other forms of media, such as local radio or television.
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SEO Strategies – The Importance of Testing

One thing that makes you stand out from the crowd is the testing that you do in your SEO strategies. Testing is one of those things which can be the difference between someone making it really big versus just kicking along when they are trying to drive traffic to a new domain.

Think about it this way. If you can increase your conversions by 2% and you’re only doing 2%, it’s like getting twice as much traffic. So it’s worth looking at. I’m not a testing freak, but it is worth considering. Be curious and have a look behind the scenes to see what is actually happening. You’d be surprised quite often how easy it is to get an improvement just by checking something out. It could be as easy as installing Heat Map tracking onto your site just to know where people are clicking.

Now you might be wondering, what do you use for split tests?

I mostly just use Google Website Optimizer or a Link Rotator.

Google has great tools that I use in my SEO strategies.

Now you might be wondering, with some of the other things you do, like you’ve got a lot of different link building mechanisms, for all of what you do, where would you identify the biggest bang for your buck? Of course link diversity is important and you don’t want to just hone into one particular thing. I’m curious to know, of all the things you’ve tested, where do you notice the biggest bang for your buck?

In terms of conversions, it’s pretty hard to beat forum signatures and blog comments. They’re very targeted buyers, they are super targeted. You can control where you place your link to a high degree. Here’s a tip. You use the search tool in a form and search for exactly the problem that your blog post solves. Posting that thread you’ll get quite a lot of conversions. Also you’re posting from a keyword related site.

So you get the good inbound link. With forums, we’ve done a little bit of forum commenting and also blog commenting as well. Now you might be wondering, what are the sorts of tips you have?

We weren’t seeing a huge amount of traction for how much we were spending. Sometimes you would make a post, this was more so on blog commenting and then that blog comment may not have got accepted. You might be wondering, is that something you’re doing yourself or are you outsourcing?

Yes, I do that myself. When it comes to my primary blogs, I post the comments, I post the content, I do the forum posting in my SEO strategies. You have a lot of control and influence on that. When it comes to article distribution and buying links, or submitting videos you don’t need to be involved with that so much because it’s not going to change the process.

Wherever you need to exert control that is where your own work will be necessary. Otherwise, don’t make life hard for yourself, and outsource as many tasks as is feasible.
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