An Understanding of Search Engine Optimization

Search engine optimization refers to the set of activities which are aimed at increasing the traffic or number of visitors on the web site. Optimization also leads to the augmentation of the quality of the web site. It became popular in the late 1990s, when the owners of the web sites hired people to increase the popularity of their web sites. In many cases the site owners themselves kept on updating their knowledge and became what are popularly called the webmasters.

Traffic or the number of visitors is an important attribute of any web site. The more the number of visitors, the more is its reach. This applies for all commercial and non commercial web sites.

Prior to the search engine traffic, the Internet users visiting the web sites were those who would search directly for the URL or those who would follow the links on other web sites and web resources. This referred traffic used to be very low.

Once search engines started indexing the pages and adding URL’s in their database, the Internet users found it worthwhile to find all information in the search engines. The search engines asked for typing of keywords and based on them search result pages were generated and displayed in order. As thousands and even millions of pages happened to contain the keywords, algorithms or parameters to index the page were developed.

Search engine optimization takes care of the indexing parameters. It tries to bring the web pages of any site in first few search results page, as it is the first few search results pages a visitor is interested in.

Today, Search engine optimization has evolved into recognized services in the online industry. The service is provided by web experts or webmasters who have fair knowledge about working principles of various search engines.

Search engine experts or webmasters are familiar with a number of tools and techniques like keyword stuffing, adding meta tags, writing descriptions, inserting web site links, submission of web sites in directories and search engines, etc.

For e-commerce web sites and portals, Search engine optimization is very important. The business value of such a website or portals rests on this very fact. An optimized web site enjoying a good page is worth the business.
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5 Essential SEO Techniques

Search Engine Optimization is becoming a more and more complicated area especially with the recent updates and data refresh done on the search engines’ index. However, the basic concept for good ranking does not change. The following illustrates five most important SEO techniques as summarized from the Google Webmaster Guidelines that all webmasters should follow.

The first step into SEO is to create a site that allows the bots from the search engines to crawl. A web page is as good as offline if it does not appear in the search engine’s index. It is advised to use clean and static urls for a page rather than lengthy url with complicated parameters.

It is stated clearly in the Google Webmaster Guidelines that they do not index urls with session ids. In addition, they will not index pages that require user authentication as the bots visit pages like a general user. Search engines also cannot guarantee that they will index all the dynamic urls. Therefore, in order to facilitate the search engines in crawling all the pages, static urls are always preferred.

The second technique is to create a site that holds unique and fresh content. Search engines like to index fresh content. A frequently updated site will find the bots returning to visit at a shorter interval. Adding unique content regularly will also help other users to find the site more easily as these pages will add on to the respective domain’s search index in the search engine database.

Third technique is equally important as it ensures that search engines can crawl every page in a site successfully. Having a text link navigation system is highly recommended for SEO purposes as it is almost guaranteed that the bots will visit all the pages via the text links. Avoid using JavaScript and Flash navigation system, as the bots will ignore them. Implement a Google Sitemap is also recommended, as this will help the search engines to find any pages that may be missed during the crawl.

After implementing a search engine friendly navigation system, the Webmaster should focus on the keywords allocation and place the targeted keywords in appropriate places. Of the entire HTML markup, the most important tags to take note are the title and the headers. It is advised to have a different title for every page and to adopt a proper hierarchy of headers so that search engines know what are the content that the pages are focusing.

The final step towards a good search engine ranking is to attract organic links. Organic links are natural links from content related pages. Google only takes into account of these natural links when ranking and indexing pages as stated in their guidelines. Although linking from the unrelated pages does not hurt its rankings, they will not help either.
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How to Improve Search Engine Optimization

If you are publishing a website, you need to drive visitors to it. This is true whether you have a commercial or hobbyist website. Actually, it is doubly true if you are operating a commercial website. After all, if your website is not getting any visitors then there is no way it can effectively sell a product or service. Of course, this begs the question as to what is the best way to properly promote a website on the internet. Without a doubt, the most critical step is to properly optimize your website for the search engines.

Defining Search Engine Optimization

What is proper search engine optimization? Basically, this refers to making sure your search engine is ranked in the top listing of the major search engines. This way, those that are performing searching for websites similar to your will eventually discover your site. Again, it is important to point out that ranking means everything in this process. If you are ranked in the top 30 spots, then you will discover a number of visitors heading to your site. However, if you are ranked at 245, you simply are not going to get much traffic. Those using the search engines will generally not go that far down the list to find something, particularly when they are looking the listings of 244 websites ahead of you.

How Is This Achieved?

There are a number of ways proper search engine optimization is achieved. One of the most critical components is the acquisition of a multitude of back links pointing to your website. For those not familiar with the term, back links are links on other websites that point to your site. Why are these important? Because if you site is important, others will link to it. Of course, the more links you have the more important the search engines will consider it to be. And the search engines are very thorough about locating back links on the internet. Periodically, they will crawl the web looking for links and keep a tally of them. Each link pointing to your site will then count as a vote towards your site. When these votes are tallied, your ranking in the search engines will increase.

Then, there are many other successful means of improving search engine rankings and driving traffic. Promoting your website on social networking sites is a great way to do this. Including links in inside interesting and informative articles and submitting them to article directories is another way. Weekly blogging to promote a website can help dramatically as well. Really, you should leave no option off the table when you are looking to improve your search engine rankings.

Of course, such multifaceted strategies can prove very time consuming. That is why it is so beneficial that companies such as Wilson Website Consultants http://www.wilsonwebsiteconsultants.com are offering their professional services. There is no reason to stumble around trying to boost your traffic. Instead, leave such skills to qualified professionals that know exactly what to do to get your site where it needs to go. 
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Listing Your Website In A Web Directory

When looking to start or grow an existing Internet business or even offline business there is one fact you cannot get away from. That simple fact is without traffic your business is going nowhere. This simple truth is universal to all Internet businesses and is tantamount to building a Wal-Mart on the moon it could be the biggest and best-stocked store ever but if no one can get there it is dead before it starts.

One of the best ways of promoting an online business and enhancing an offline business is with the use of web business directories. There are a few key benefits to this for your online and offline business and in this article we will look at some of those key benefits. Among these is the main lifeblood of business and that is traffic, directories can help generate this in a few key ways.

The first benefit to both on and offline businesses are web business directories. These are among some of the highest trafficked websites on the Internet with some of the highest Alexa rankings there are. The largest of these directories and probably the best known would be Yahoo, another large directory would be DMOZ (The Open Directory Project).

Alexa is a division of Amazon and it runs a web traffic rating service that ranks a website’s traffic with the ideal ranking being number one. Some of the websites with high (actually the lower the number the better) traffic rankings are Yahoo #1, Ebay, MySpace, YouTube and Google.

The reason this number is important to potential web business directories you are looking at is traffic, these sites get lots of it. This is good for you as many people look to directories to find what they are looking for over search engines for the key difference between them. Based on human editors almost no web directory databases use robots as where search engines employ robots called bots, which use mathematical algorithms to index websites.

Many people consider the human element of a web directory to equate to a higher quality of listing as a human can notice simple subtleties that a computer just cannot notice. This human factor is what also gives the sites a higher authority ranking expressed through the high Page Ranks most established web business directories enjoy. Why is this Page Rank factor important to you and your business? Simply put Google gives greater credibility to sites through higher Page Ranks expressed on a scale of PR0 to PR10 with ten being the highest you can achieve.

When you list your site in a directory with a high PR some of that Page Rank passes on to your site and in essence it boosts your Page Rank which helps improve your results in the SERP’s (search engine results page). This brings it all full circle as the higher your score in the SERP’s the more traffic your website will get. The number of incoming links you have to your site (back links) directly relates to your position in the SERP’s. Simply put the more one-way links you have the better your websites traffic will be.

What benefit is this to your offline business you may ask? Simple. As the world embraces the technology of the Internet and more and more people turn to it for solutions to problems the more your business presence on the web becomes increasingly crucial. Many people use web business directories as the modern day Yellow Pages. These directories can have advanced listings capabilities which can be anything from a few lines to extremely detailed business information such as business phone, address, product listings, photos of the business, etc.

This is an affordable way for an offline business of getting an online presence without actually having to build their own website. It can give the offline business a quick and simple way to join the modern way of doing business to a generation that is as comfortable doing business online as their parents were with a telephone.

They use the Internet as a way of gathering information to save time and make more informed decisions when they do chose to spend their hard earned money. In the end it boils down to this, web business directories are a way of connecting businesses and customers together in a more efficient way and to a larger, more informed audience.
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Working Women & Their Fitness Regime

Gone are the days when women would stay back at home and do the house hold cores. Today, women are making use of their skills. They stand shoulder to shoulder to a man. Their work at times can be so hectic that they may hardly be able to spend their time on taking care of their health and their fitness regime. So we shall see the different ways of how working women can stay fit. As she has got to take care of the rest of the family as well.

Yoga is an age old practice that keeps the mind, soul and body fit. Many working women practice yoga for its power and strength. There are 8 parts of yoga.

• Yama

• Asana

• Niyama

• Pranayama

• Pratyahara

• Dhyana

• Dharana

• Samadhi

A 20 minutes daily work out can be very relaxing. This exercise can be performed under any weather condition and in any place. Making it perfect for working women. Medical science has also shown psychological and physiological gains of yoga. Yoga involves proper breathing, thinking positive, rest and a good nutritional diet.

Regular exercise is a great stress reliever. It helps you lose weight and so also increases your energy and stamina. Exercise leads to the release of endorphins. Thus making us feel confident, happy and gives us the strength to take up stress. Working women need this the most. A proper regular exercise can

• Improve your personal life

• Safeguard you from falling sick.

• Give strength to heart and mind.

Hectic life of today can make it difficult for women to hit the gym as desired. So it is advisable to even take up a normal exercise at home itself. Certain exercises like squats push ups, stomach crunches, triceps dips, shoulder press, bent over lateral raise can actually help to stay fit.

Along with proper work outs it is necessary to also be eating a good and healthy diet. Working women at times are so busy with their work that they tend to skip their food. This is not a good habit. It can cause lots of problems later. Eating of fresh fruits, vegetables and drinking lots of water is advisable. More processed food gives the body more energy which is good for digestion.

• Breakfast can start with fresh fruits. As they contains glucose that gives us a whole lot of energy. A heavy breakfast means more energy is consumed to digest it. So a light breakfast is advised. A few dry fruits in the mid day are good in case of hunger.

• Lunch can be a mixture of cereals, pulses, raw and cooked fresh vegetables. Bajra, sprouts, jawar, wheat flour is also good.

• Snack can be sandwich without cheese and butter.

• Dinner can be a proper meal. This has to be consumed 2 hours before going to bed.

Working women have a tougher task than men. They not only need to be working at home but in office too. So it is very necessary that they take good care of their health and follow a good fitness regime.
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SEO Keyword Placement Strategies

Have you ever questioned why some highly relevant websites show very poor ranking in the search results? The answer might as well lie in bad keyword placement decisions. See, there are many places on your website where you can place your keywords – and they differ in the effectiveness with which they help you achieve higher ranking positions.

The major keyword placement locations usually are:

1. Title Tag

Search engines usually give the most weight to the page’s title, because it tells them what the web page is about. Therefore you should place your most important keywords between the < TITLE > tags. For best results, it is advised that you keep it within 5 – 10 keywords and to-the-point. If you make the title too long, you risk that part of the title will be cut out by some search engines and won’t get displayed. Also, since search engines return the title as the search results, your HTML title should be both descriptive and attractive because that’s what makes visitors click through your website.

For example, the following title describes well the web site, and therefore is a good choice:
Web Submission – search engine optimization SEO and submission software

2. Meta Tags

Meta tags are special HTML tags, usually within the < HEAD >…< /HEAD > portion of the web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed. Meta tags allow you to control how search engines catalog your web site. Not all search engines make use of these tags, but using them will definitely improve your position in those that do. The most commonly used Meta tags are Description and Keywords tags.

Meta Description Tag:

The < META > description tag lets you specify a short summary about your web site. Most search engines use the Description Tag for their summary description when they display your website in the search results. This is also very important from the visitor point of view as it tells the searcher whether your website is relevant to his search and worth the visit. Therefore this tag should clearly describe what one can find on your web site.

Here’s an example:

The actual size used is not as important as the message it conveys, but do not exceed the limit – the recommended summary size is between 200 – 250 characters maximum.

Meta keyword tag:

The keywords tag is used by search engines to help them in indexing your website. This is important because search engines use this information to determine what queries your website will come up under.

The basic HTML format of the Meta keyword tag is:

OR

Sample:

(Notice that it includes both words and phrases)

Note that inclusion of commas is not necessary so they can be removed if you are hovering around the limit. Including them however, makes the tag much more readable.

The common abuse of the Meta keyword tag was — and still is — the repetition of words in the tag, which is called spamming. Never insert the same word twice in a row in this tag, even if you’re using different variations. You can use the same word in different phrases, but avoid repeating keywords in this tag. The recommended length limit is between 10 to 20 keywords.

3. Body Text

When creating your keyword-rich web page copy keep in mind following 2 concepts: Keyword Prominence and Keyword Proximity.

Keyword Prominence:

Keyword prominence refers to how keywords are close to the “beginning” of the web page. The closer the keywords are the better. The reason behind this is that Google for example, usually picks up description from the first 2 paragraphs. If the first paragraph is keyword-rich, your web page has a good chance to rank well for these terms.

Keyword Proximity:

Keyword proximity refers to the closeness between your keywords on the page. In general, the closer the keywords are to each other, the better.

The following is a good sample of a well optimized phrase for the keyword London flower shop:

Red Rose Ltd is the leading London flower shop.

As oppose to:

Red Rose Ltd is the leading flower shop for the London area.

Note: Keyword Density

Keyword Density used to get (or may be still gets) lots of undeserved attention. It tells you many times a keyword is used on a web page in relation to the rest of words on the same page.

There should not be such a fuss around keyword density as it does not really help to optimize your web page. And that’s because is simply does not take in account both concepts above: it does not tell you where the keywords are located and what the distance is between them.

When creating your webpage copy writing don’t forget who you wish to impress – search engines or your potential customers? Keep in mind that it does not matter how well your web page is optimized or how well your website ranks. If you fail to impress your visitor, you lose the sale and you make no profit. And profit is what matters on the Net.
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Top 10 Best SEO Tools

We know that Search Engine Optimization (SEO) is very important for any web site to achieve success. But, big SEO companies are taking coup bucks for it. So, why pay so much when you can do it yourself within no time with the right SEO tools? Well, below is a list of top 10 SEO tools that will surely help you to SEO your site like a pro and without spending a lot of dollars:

1. ResellerGo

This is a great SEO tool that allows you to submit your site to over 2,000 directories within no time. You can try this great SEO tool free of charge by joining and selecting the “Free Plan.” It also offers upgraded plans with added benefits.

2. We Build Web Pages

With the help of this SEO tool, you can compare your site against the top 10 sites listed in Google for any particular keyword. All you have to do is enter your keyword and it will start comparing 9 different metrics for the top 10 rankings.

3. Zippy

This SEO tool queries all the major engines and returns results for META search in a format most suitable for webmasters.

4. URL Trends

This tool allows you to check any of the information about all of the selected URLs; whether it is the Page Rank of that site or any other thing they monitor.

5. NUAH

It is another great SEO tool. It crawls through your entire site; see how many pages you have, their respective Page Ranks, keywords and descriptions. It also offers a sitemap generator for both Google and Yahoo.

6. Widexl

This tool offers the following free SEO tools:

• Link Popularity

• Search Engine Saturation

• Meta Tag Analyzer

• Password Generator

• Geo Tracker

7. iWebTool

iWebTool has a lot of SEO tools including back links and Page Rank predictor, Google Banned Checker, Link Popularity, Keyword Suggestion etc.

8. Ezer

This tool allows you to check your Page Rank across all the data centers.

9. Link Harvester

This tool is probably the most advanced link analysis tool available in the market. It can:

• Find every single site that is linking to you within no time

• Reports the total number of pages of your web site that are indexed

• Reports the total number of links pointing to any specific page

• Reports the total number of inbound links, home page links, and deep link ratio

• And a lot more.

10. HitTail

This SEO tool exposes the least utilized, most promising keywords hidden in the Long Tail of your natural search results within no time. It presents these terms to you as suggestions that when acted on can boost the natural search results of your site.
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SEO For Google

Google page rank is determined by a number of factors:

SEO keywords
SEO content
SEO domain name
Originality of content
Number of links from external sites

Original Content

Having original content on your site is a no-brainer. It is the “why” that escapes many SEO web content developers. We have all seen the ads promising “150000 Adsense and SEO optimized pages”. If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it – why does “Nike.com” come up number 1 when you type Nike into Google? You or I could probably write a better SEO page about Nike than Nike.com. In fact, Nike.com keyword density for “Nike” is 0%!!!

Links from External Sites

Google take into account the number of links you have from external sites. Each link is like a “vote” for your site. Before you go and sign up for a link exchange program, consider this, some links do not count, in fact, being a “link spammer” can kill your ranking, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on blogspot.com (a Google Site) and write about your web page – include properly formatted links
Join blogs on respected sites and comment on articles, putting your URL in your signature
Write “press releases” when you update your site and post them on the free press release sites around the web
Take out classified ads in respected on-line newspapers
Make small donations to charity sites that keep a “Thank You” page and include your web site with your name
These are just some tips to compliment your SEO work to get a good Google ranking.

SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use an SEO optimizer program to make sure you have done it right.

Long gone are the days of writing unrelated content, and then typing “Britney Spears” 100 times at the end of the article. Today’s search engine spiders can spot the “Black Hat” SEO techniques a mile away, and your site can be banned for life.

Here are a few tips for SEO optimization:

Be focussed in your meta keywords – 1 to 3 SEO optimized keywords is enough
Put your keyword at the beginning of you page title tag.
Make sure you title tag is the first tag in the head section
Make sure your keyword appears in the alt tag for images and in link text, but no more than 3 times
Put your keyword in bold
Put your keyword in the H1 section of your page, and H2 if you can
Have a keyword weigh in your article between 3-6% (higher is “keyword spamming”)
SEO for domain names
Going back to the Nike.com example from my “SEO for Google” article. Since the keyword weight is 0%, how does nike.com get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all about my desire to “retire with millions”. The site is subdivided in to many SEO optimized sub-domains each with a URL that denotes the sections. For example, all my SEO articles are in a sub-directory called ../seo.

Many articles have been written about Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and getting your SEO right for the Googlebot can make your site top ten site getting millions of hits a day. On the other hand, poor SEO and your site may never be ranked and your campaigns for Adsence will never net you any real money. Even worse, bad SEO might mean that your cutting edge product is un-findable by your customers.
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Web Site Search Engine Positioning – Taking Advantage of All Marketing Strategy Techniques to Rank

There are many ways that a person can take advantage of web site search engine positioning. One of the determining factors in increasing rankings is budget. Quickly making the ascent in search engine rankings for a website is usually the result of a large budget. The other factor will be time and commitment. An individual will need to put in the time needed to create, maintain, and sustain their ranking once they have made the ascent.

There are literally hundreds of thousands of websites striving to reach a top ranking. When talking about the major search engines, you are talking about sixty of those hundreds of thousands actually making the top twenty for a given period of time. The sustainability of that ranking can change as quickly as a spider finds a website that has more relevant or pertinent information.

Many people purchase positions on the major engines. When a keyword is searched there are often websites packed around the word or words that have been searched. These individual allocate a major portion of their marketing dollars to maintain their position and rank on the front page of the search result.

For some people who are currently in the top ten search engine positions, their focus was not on the ranking. The rank position came as a result of the marketing strategies that they had in place. When a holistic marketing strategy is used it includes the use of a constant stream of quality information to the targeted audience. The individuals who make the top positions organically did not write one article, make one video, or post a blog one time and stop. They continue with a focus on producing quality content to their audience on a regular basis.

One of the factors of ranking is based on popularity of external links. By using articles, videos, etc., on a continual basis a person is creating the popularity that will get them a higher ranking on the search engines. There are many companies that guarantee positioning on the search engines while some offer ranking on several hundred of them. Besides the fact that, unless it is paid for, position placement cannot be guarantee, these companies do not offer the holistic marketing strategy that is needed to get a high ranking and maintain it.

Web site search engine positioning is dependent on many factors. All of those factors are addressed when a person is using a marketing strategy that incorporates the use of SEO, SEM, and quality information.
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Blast Your Site to Google’s Front Page

As part of your website promotion strategy, it is absolutely vital that you spend some time creating pages on the various web 2.0 sites. Not only can you get exposure for some of your affiliate offerings or products, but you can get powerful backlinks to your own sites, too.

Although this is currently one of the best little known SEO strategies, creating pages and posting content to these sites can be quite a time consuming affair.

Backlinks are very important. These days they’re arguably more important than on-page optimization. Backlinks from sites that are in the same niche as your site are weighed especially well, especially if those links are on pages with high PR. The more links from reputable sites that you can get, the better your page is likely to rank, especially if your on-page factors are also well optimized.

Here are some common ways of getting backlinks:

· Exchange links with other webmasters in the same niche.
· Offer to write exclusive articles for other webmasters in your niche in exchange for a link back to your site.
· Write to authority sites in your niche and ask for a link.
· Post comments on blogs that don’t have the “nofollow” tag on their links.

· Write articles and submit them to hundreds of article directories.
· Submit your pages to social bookmarking sites.
· Create and submit a press release about your site via PRWeb or another similar service.
· Post on high PR forums in your niche with a link in your signature.
· Create pages on various web 2.0 sites and link back to your site.

There is now software that makes the job of getting backlinks much easier. It works by helping you create dozens, hundreds, or even thousands of pages on web 2.0 sites that can promote your products and link back to your own sites and blogs.

Those thousands and thousands of links can eventually add up to a pretty decent PR, especially if there are just a few quality links thrown into the mix.

But a site with only 20 backlinks, all from very high-quality sites, and a PR of only 2 can feasibly outrank a site with 5,000 backlinks from low-quality sites and a PR of 7. This all has to do with the quality of the links. One high-quality link is worth 10 or even 100 very low quality links – no one knows for sure how Google calculates it.

Getting links from trusted domains can be very difficult. This is where web 2.0 marketing comes in handy. There are many of these web 2.0 sites that have a lot of trust built up with Google and other search engines.

The pages on these sites get indexed very quickly, and they tend to rank very high in Google once they gain trusted status. Not only do those pages rank well, but they can pass a lot of trust onto the sites that are linked from them.

If you’re not already using these strategies to promote your sites or products, then you are basically surrendering the high ground to your competitors. Creating and posting unique content on even just a dozen of these sites can literally take a whole day or even many days depending on whether you outsource your content.

It is still possible to do all this valuable work manually, but even better to use software that automates the task completely.
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