So you’re interested in getting your site or blog in No. 1 position for your keyword, eh? Who wouldn’t be? Getting that spot means lots of traffic (depending on the search volume) and more money in your pocket, right? From that free organic traffic, you can not only expose your site to make sales but also build your list, refer traffic to other sites for profits, make money from AdSense, or sell your ad space, etc. The list of profiting from that traffic is endless.

But how? What are the best and quickest ways possible to make that happen? That is the question. Well, the basic answer I can give to you is this. You need to do some “SEO” or “Search Engine Optimization” on and off your site.

Onsite Optimization (10%)

- You need to insert your keyword in all your meta tags – Title, Description, Keywords.
- Then insert your keyword in the headline, body (1st, 2nd and last paragraphs).
- Structure your blog or site in a way that’s SEO friendly. More details are in my free report.

Offsite Optimization (90%)

- This is in short creating backlinks. If your competitor has 1000 links pointing back to his/her page, you need to have more than 1000 links pointing back to your page. Simple as that. Sometimes, the domain age and how many edu or gov links they have may be counted as important ranking factors but generally, how many backlinks they have is the most important ranking factor.
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I have no doubt that the majority of people who have taken the time to read this article are aware of the difficulties and complexities of trying to go about effective search engine optimization for their websites. Due to the ever increasing competition of websites in the popular niches it has now become more important than ever to make sure you are 5 steps ahead of your competitors to reap the rankings you believe your websites deserve. Lets take a look below at some helpful link building tips to help you with your website optimization

Link Building and Advertising Techniques:

1. Directory submissions: This is probably the most effective and known method of achieving a high quantity of backlinks to your website. By submitting your website to search engine friendly directories and related categories can increase the ranking of their website over time. It is very important to alternate up to 3 different titles and descriptions when submitting of your website to directories for SEO reasons. It may take a long time for submissions to be accepted but this method of gaining backlinks is essential.

2. Forum and Blog Posting: These two ways of building up backlinks can also be effective but most people just end up spamming other blogs and forums for the main aim of trying to obtain immediate traffic and sales. Having said this, don’t bother submitting poor affiliate based websites in your posts as the chances are high that you will get banned. However if you have a blog that advertises a link to a product or service then it will most likely be okay, and in that case can largely help the ranking of your website after time provided the post is on a forum related to your niche.

3. Submission To Article Directories: Going about writing quality articles with niche related content and submitting them to top ranked article directories can help you receive good amounts of web traffic and also help build quality backlinks. Be sure to include a backlink to your website in the resource box using anchor text for a good keyword in your niche.You may even discover that if related websites in your niche find your article, they will probably put a link to it on their website which will give you more exposure and traffic.

4. Link Exchanges: Exchanging links with websites in your niche is also an essential technique which will once again get you very high quality backlinks, which can sometimes be more effective than doing a couple of hundred submissions to directories. Take a look around at the many SEO forums which have link exchange rooms and post a message about the type of website you wish to exchange links with. There is always someone willing to exchange links.

5. Pay Per Click:For those of you who have commercial websites or any websites for that matter, using pay per click programs like adwords can provide immediate targeted traffic to your website. You just need to work out a good budget and make sure you don’t waste too much money as one can get addicted to this easy traffic method.
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As a full time article marketer, I get this question a lot. One article gets you two links in the author resource box. You can have both links pointing to the same page, or to different web pages.

When getting back links, be as specific as possible. For instance, if you have 2 links in your author box, you can have 1 link pointing to your homepage, and 1 link pointing to an internal page. The link that’s pointing to the internal page should lead directly to more specific information. Say you are selling a link building ebook. You can have a link that says “link building ebook” in the anchor text and then link directly to that page. Don’t link to the homepage and make the visitor hunt high and low for the sales page.

So, back to the question, how many back links will be enough? The answer to this question depends on a few variables.

1) Competition.

You must first be able to make a quick assessment of the competition. A crude way of doing this is to search for all web pages with your target keyword phrase in the search engine. However, bear in mind that having the phrase in the title doesn’t mean that the site is a competitor. You can’t really know for sure unless you check the backlinks for that web page. If anchor texts for that page is similar to or exactly the same as the target keyword phrase, then you may have a serious competitor. You can try using a Firefox plugin (free) to obtain the information, or use special SEO software.

2) Your keywords.

Many marketers are confused as to which keywords to target. Let’s say you are in the “make money” niche. So should you target “Make Money” or “Make Money Online”? Of course, it’s always easier to rank for “Make Money Online”, so that should be a better choice to start. It is immensely difficult to rank for general keywords because of the great number of competitors. Also, the traffic may not be as targeted as you like because the phrase may be too general.

3) The quality of your back links.

Your back links should ideally come from authority sites. These are domains that are well established on the Internet and their links count a lot. In other words, it’s much easier to rank if you acquire links from these authority sites.

So how do you find authority sites?

Go to your favorite search engine and enter your target keyword phrase. Usually, authority sites rank well in the search results. The second to third page results should give you an indication of the authority of the websites. Also, you may want to rely on other indicators such as Google Page Rank or Alexa Rankings. But bear in mind that none of these indicators are 100% accurate. However, you can rely on them as general guides.

You will only be able to arrive at a reasonably accurate answer only when you have the above information at your finger tips.
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