SEO Ranking Authority Foundation

Tag Archives: Blogs

Six Link Building Techniques Anyone Can Use



Here are my top six way of gaining those much sought after one way links back to your site.

Why bother building links at all? Well because it has a major impact on where your site gets listed in Google and the other search engines.

Links back to your site lend some authority and page rank to it and this is likely to give your site more importance in the eyes of the Google-gods.

That means higher ranking + more traffic

So here’s what you can do. Depending on your budget, skill and patience some of these will work better than others.

1. Article Submission You can publish your own article in specialised websites strangely enough called “article directories”.

When you do this not only do you gain back links to your site from the directory but best of all you might find your article republished on may other blogs and sites that the article directory provides content for. ( Especially if it’s a good article or cover a hot topic… )

So one article to one directory can be seen used hundreds of different sites and consequently provide hundreds of back links.

In theory anyway – in practice some article directories are little more than link-farms. Not all though. Some are very good authority sites – but they of course have higher standards! Which means hiring a ghost writer from a third world country might not work!! Believe me I have tried….

If done correctly article submission is still a great way of building back links as it provides you with 100% relevant contextual back links that Google loves.

2. Press Releases This is similar in a way to article submission only this time you submit to a “press release directory” or PR site.

Press releases however are written differently from article – think of it as a news release or news article or item of interest. As with article writing it requires a certain degree of skill to be able to write interesting news / PR releases

Still if a good PR release gets picked up it can be used on many thousands of syndicated sites throughout the web and even in print.

Nice!!

3. Directory Submission Directory submission is getting a bit long in the tooth. It used to work a lot better than it does now but still it’s an easy way to get some one-way links.

This is where you get your site listed in the appropriate category of the many online directories ( think yellow pages and you get the idea)

Given there are some cheap directory submission services around it’s probably worth doing as long as you don’t have unrealistic expectations ie don’t expect 1000 quality back links if you submit to 1000 directories.

25 – 50 might be a more realistic number.

Most directories are free to list in.

Not all.

Some of the allegedly best directories, like Yahoo Directory for example, are by paid submission only. Not always worth it for small business owners.

4. Social Bookmarking Social bookmarking still works quite well. If your site is bookmarked on an authority and quality bookmarking site like Digg, Mixx, Propeller, etc, then this can count well for back-links and direct traffic

It can be time consuming and the temptation to get distracted is high! But is certainly worth doing.

5. Blog Commenting Although this is a great link building method it is also one where lots of spamming has reduced its effectiveness.

Automated programs exist for placing spam comments in thousands of blogs in just a few hours.

That might sound good but most automated comments get rejected and most blogs are set to “no-follow” which means even if they do get posted the links back to your site are less effective

To do it right you need to work a little harder – sorry!

Do your research and find quality blogs related to your own industry and make genuine on-topic relevant comments.

Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts

6. Social Media

Twitter seems to be all over the place these days. As does Facebook and the many others that male up the Social media and Web 2.0 world. Especially now that Google and Bing will be indexing twitter

So getting in front of a twitter audience is very important at this moment in time.

But it’s not all twitter – Some of the other authority sites are Squidoo, Hubpages, Blogger, WordPress.com, etc.

Not all of these sites will help with direct back-links but many people use these networks. Some will visit your site and some will link to it from their own site/ blog etc.

Automating it all Now of of that is a lot of work. Allocate some time each week and build your links that way

There are however a great many tools out there that automate these processes. They allow you to schedule your tweets posts for the next week (for example) or submit your site to thousands of directories at the push of a button.

I am not saying these are wrong or that they don’t have a place in the link-building process

Just be realistic about what you expect from them.

Ideally you’d be out there building solid relationships with real web owners and real people and forging a network that way. That is the best way but it takes a lot of time.

Automating it saves some time but sacrifices some quality.

Another more real danger with automating it all is getting labelled a spammer. And then getting your site dropped from the Google index.

Not exactly what you want.

Outsourcing your Link Building

This might be the easiest option for most.

Just be sure, if you are getting someone else to do your link-building make sure you have control over what they post and how they do it.

The Best Link Building Technique: Having Good Content

Okay technically this isn’t really a link building technique like the above ones. And it often requires more work than the above 6 methods.

But it’s the one that is safest and will most likely see you through any changes in how Google indexes its sites.

It is this:

Having good, quality content on your site that people want to link to out of their own free choice.

They find is useful so they link to it to tell others about it. Isn’t that what the whole linking process is supposed to be about anyway!!!

I know I said it requires more work but it doesn’t have to be hard. You can start a blog for example and post to it on a regular basis. You can regularly add new pages or new content to your site – like product reviews of industry news – that people will want to know about.

Indeed the above 6 points will be relatively ineffective if you don’t do this point. Sorry!
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How to Improve Search Engine Placement



Are you intent on achieving higher placement, rankings and readership for your website? If so, here are a few proven SEO fundamentals known for achieving optimal search engine placement.

The strategies covered in this article are excellent for improving search engine positioning as well as promoting recognition of your content, which develops trust rank and authority over time. Examples of this marketing tactic are prevalent in industries ranging from fortune 500 companies, non profit organizations, and social media networks as well as small businesses and individual blogs. Regardless of market or niche, the results are consistent top 10 placement and VIP status in search engines.

So, what is this closely guarded Seo secret that supercedes page rank? It is Website Trust & Authority, so let’s take a look at how to earn it for your website and all subsequent pages published from your URL.

How to create Trust Rank and Website Authority for improving search engine placement for your Niche

One well known secret amongst industry experts is developing relevant content using exact match broad search terms and surrounding it with contextual (more specific) links and useful resources. For example, if you build a website based on this strategy (like Wikipedia’s 1.9 million articles in the US for example) search engine algorithms associate your website as an authority since you are creating relevance for the various communities that comprise the web. The reward for such a contribution is hub status otherwise noted as pure search engine visibility. This is essentially because the prime directive of search engines is to provide users with the most relevant results that correspond to their query, essentially giving them what they want and when they want it (without the clutter).

Websites are evaluated with scrutiny from a wide array of criteria from search engine algorithms, their primary method to assess your site is through the use of spiders to collect snapshots of your content. It is the spider (otherwise known as a user agent, or web bot) that gathers data from all crawlable pages to assess if websites are providing valuable content, or fail to deliver relevance beyond their own self serving motives (we are the best, biggest, leading, professional, keyword, keyword, in our city, state, planet,etc.).

In which case, sites containing such generic terms rarely appeal to the Google bot, Slurp or other user agents that scour the web looking for truly UNIQUE content to assign authority and elevate in the algorithm. If you give the spiders what they want, they will return more frequently to glean your pages and assign rankings for your new pages as well as revive older pages you may have long since forgotten. Page rank is by the page, so essentially to increase your potential return on investment, each page of your website can target high volume key words with laser like precision if optimized properly.

One example of website authority, is when you see two web pages returned in a search query from the same website. This is a by-product of authority, multiple pages in your site that have the ability to rank independently equal a higher probability for conversion. This type of search engine placement occurs (multiple listings) when one or more of your keywords are common denominators on several pages.

It is important to vary the context of the keywords and not to group them too close together in your body copy. There are two reasons for this, (1) you could set off spam filters in the algorithm and impact your rankings in a negative fashion through penalties and (2) keywords grouped too closely rank are considered one keyword and only rank well if someone were searching for them the way they appear in the group. A keyword density of 3-5% for the total number of words on your page is sufficient of roughly one keyword per sentence, with no more than 3 per paragraph. Writing in this fashion will keep you well within the appropriate keyword density for achieving higher rankings as well as score points with the humans that read your posts.

When developing new content for your website, try surrounding your keywords with adjectives or qualifiers to augment their contextual impact (affordable, professional, best, etc.). This also provides excellent long-tail search results (unintentional optimization for your pages) when prospects are using longer queries in search engines to find related content. You should optimize EACH PAGE on your site for specific keywords (in order to broaden your net of catch phrases or keywords) for the web.

Elements known to create website authority and trust rank in search engines are:


1. Relevant Content

2. Consistent Updates to Your Pages

3. Deep Linking from Authoritative Sources


Relevant Content

Relevant content can be classified by factors such as it’s usefulness, the vocabulary used to convey the message or conclusion or the resources it references. In addition content that is easy to read, copy that compels the reader to take action or piques their interest will typically garner a larger audience in the blog or social networking community for example, which translates to the ability to monetize your site with sponsored advertising programs, banners, etc.

When creating a new page, ask yourself does the content truly leave the viewer satiated with a sense of satisfaction? If so you have fulfilled their reason for visiting in the first place and will strike a chord with them. The result, trust which is favorable for sales conversion.

Write every page this way and you can determine who reads your content based on the optimization utilized, using your titles and descriptions as signal flares for search engines to identify the context of your pages. The real secret here is in tweaking the pages which leads into the next point.

Consistent Updates to your Pages

Refresh your content regularly to improve search engine rankings. It is a known fact, websites that refresh their content regularly can acquire hub or authority status.

A website can gain authority from exhibiting unique patterns which distinguish them from other sites such as

(a) a steady flow or increase in traffic

(b) increased link popularity from other sites proving valuable one way links (Wikipedia is an example of this)

(c) a healthy ratio of inbound to outbound links to or from other related sites.

This is why blogs for example, organically rank higher in search engines than most pages, since they are by their very nature aligned with the principles of what search engine algorithms reward. If you are not using a blog on your own server within your site as a subdirectory or sub domain, I would highly suggest it, due to the long term benefits it can provide for keeping all of your pages crawled regularly from search engines. This also works well in tandem to making tweaks and adjustments to your keywords, titles and descriptions which invariably have their impact on improving rankings.

The description tag, the bin and the ability to rank again and again for multiple keywords on each page:

One SEO secret for long-tail search engine optimization is, in your description tag for each page, try to use tactfully written “exact match terms” as much as possible for the main keywords on your page. One other point to note if you are optimizing your pages specifically for Google. Google has a memory of every revision you have every made to your site, so every page title and every description you every wrote for your pages is stored in a profile (known as the bin) for your site, when someone types a query, it checks the bin for an exact or partial match and then returns the most appropriate response from any number of websites and respective pages within those sites (you can see this in the description of the search results, they change based upon your query). So, in essence, the more you update your pages strategically, the more frequently Google returns and catalogs your content, the more keywords you can amass for each page in your website.

This is a true gem of knowledge if you realize that, even though you may have changed the page, the original version and all versions since are still in the bin, so imagine each page on your site being able to rank for terms that may or may not still exist those pages but still are indexed in the digital ghost of your pages. This means that over time, through strategic planning, you can build each page up for specific keywords and subsequent rankings associated with those keywords.

This is why you always hear experts in the SEO industry stating to refresh your content. By tweaking your website i.e. re-optimizing your pages (recycling your pages, tightening up the content or changing titles, descriptions and keyword variations) you compound the ranking potential for each page in your site. Using the bin / memory theory, you can continually optimize your pages for broader or more specific search terms. You can still rank for keywords, sentences or paragraphs that existed on your pages months ago as well as still return search results from the current re-optimized keywords that may be more in tune with the times.

Deep Linking from Authority Sites

Last but not least, one of the final ingredients in improving search engine ranking and gaining website authority is links. The more relevant the link the better, but more importantly if you can acquire links from websites with trust rank, unique C Class IP addresses (the first 8000 URL’s created), or social networking or bookmarking sites such as web 2.0 sites like Digg, Reddit, Del.icio.us, etc. This can dramatically impact your own website authority, since websites with high page rank and thousands of inbound links have the ability to pass on their VIP influence from search engines to your site over time through one-way permanent links.

This is a legitimate method which requires patience, persistence and perseverance to attain the goal, but any noteworthy accomplishment can be measured by the fruit of it’s labor. One thing to consider, is not loading up your home page with links from other sites, this appears unnatural, if you are using directories, blogs, social networking sites or article marketing to expand your search engine visibility, then make sure that when applicable that your spread the links evenly to sub directories, or less popular pages in your site.

The reason will become apparent over time, as you see pages with a page rank of zero from your website outrank page rank 4, 5 or 6 websites who may have strong on page SEO factors, but have neglected off page Seo link building to cement their rankings.

In summary:


1. Create value through providing on-topic, relevant content in relationship to the title and description of the page.
2. Re-Optimize content regularly with emphasis on the description tag and using exact match terms for high volume keywords.
3. Add breathtaking adjectives where possible or terms that can augment long-tail search results (affordable, professional, company, services, etc. )
4. Create new pages with the optimized goal in mind, instead of trying to make a square peg fit in a round hole. New content adds value (and additional page rank) and if you start with the goal in mind, you can build fresh (deep) links and rank in no time vs. trying to re-hash content indexed from older pages which are associated with narrower or less popular terms.

So now that you have a better idea of what is required, get busy and start building website authority and trust rank for your website today.
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Organic Search Engine Optimization Techniques




I think that most people will agree with the fact that no matter how dedicated you are to doing effective search engine optimization and link building for a website. You are ultimately going to have to wait a good period of time before your website will begin to show decent rankings for particular keywords in your niche if you have not made use of any black hat or unethical SEO techniques.Having said this I would like to talk about the different SEO techniques that can help a person effectively optimize their website which will hopefully give you the ranking you deserve.

SEO Link Building Techniques:

1. Submission To Directories:

This is probably the most effective and known method of achieving a high quantity of backlinks to your website.By submitting your website to search engine friendly directories and related categories can increase the ranking of their website over time.It is very important to alternate up to 3 different titles and descriptions when upon submission of your website to directories for seo reasons.It may take a long time for submissions to be accepted but this method of gaining backlinks is essential.

2. Forum and Blog Posting:

These two ways of building up backlinks can also be effective but most people just end up spamming other blogs and forums for the main aim of trying to obtain immediate traffic.With this being said, don’t bother submitting money making based websites in your posts as the chances are high that you will get banned.However if you have a blog that advertises a link to a product or service then it will most likely be okay, and in that case can largely help the ranking of your website after time provided the post is on a forum related to your
niche.

3. Article Directory Submissions:

Going about writing quality articles with niche related content and submitting them to top ranked article directories, it can help you receive good amounts of web traffic and also help build quality backlinks.Be sure to include a backlink to your website in the resource box using anchor text for a good keyword in your niche.You may even discover that if related websites in your niche find your article, they will probably put a link to it on their website which will give you more exposure and traffic.

4. Reciprocal Link Exchanges:

Exchanging links with websites in your niche is also an essential technique which will once again get you very high quality backlinks, which can sometimes be more effective than doing a couple of hundred submissions to directories .Take a look around at the many SEO forums which have link exchange rooms and post a message about the type of website you wish to exchange links with.There is always someone willing to exchange links.

5. Pay Per Click Advertising:

For those of you who have commercial websites or any websites for that matter, using pay per click programs like adwords can provide immediate targeted traffic to your website.You just need to work out a good budget and make sure you don’t waste too much money as one can get addicted to this easy traffic method.

6. Social bookmark submissions:

By submitting good quality stories or articles to popular social bookmark websites like digg and technorati, you can get quality backlinks for your website as well as a good burst of web traffic.Try to make your stories worth reading with good titles and not just spam.

I hope these techniques have helped you with your understanding of link building.If you would like to get access to top rated search engine optimization link building tools please check out the website below.
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Technorati Authority Can Help Your Business



This article will speak very shortly about technorati authority and why it is important for your business. How your financial gain can become huge, just by this one little secret. Why it’s important to want more technorati authority for your blog and how it can help you.

What is technorati authority?

technorati authority is measured by the amount of unique blogs having a recorded backlink to your site in the last six months. This means the more links you have to your blog, the more technorati authority your blog will have. The number is calculated using a +1 for each unique blog, meaning it doesn’t include having multiple links from the same blog. That means you don’t get 2 technorati authority for 2 links on the same blog, but it does update your technorati authority for that blog and renews it for another 180 days.

What is technorati rank?

Technorati rank is something else and is the number you see when you log in to your account. This is a number that is shown to show how “popular” your site is compared to the #1 blog. This means that if you have 1,000,000 there are 999,999 blogs that have higher technorati authority than you. This is of course “cooler” to have a higher ranking. if a blog has 5 in authority and another blog also has 5 in technorati authority the blog will have the same rankings and therefore the number is not as accurate as you may think. The blogs “share” the same ranking if equal to another one… This means your blog may have 242,234,234 blogs ahead of you, even though you have 1,000,000 in ranking.

So how do I increase my technorati authority?

The best way to increase your technorati authority is to write something that generates “buzz” and let enough people see it. This can be done through using sites such as Digg.com and del.is.ious. Spread the word about your blog and tell people to link back to you. A nice one that I’ve found to do this is actually to write a text to a compelling YouTube video. This means that you have a story to go with your YouTube video.

This increases the peoples chance of linking to your blog instead of the video. I’ve done this many times and it has boosted my technorati authority by heaps and bounds. Writing a story worth sharing is the number one reason that people visit your blog, so have good content and a headline worth looking past. If you can catch enough people attention you may have potentially thousand of visitors in a couple of hours! Once you pop, this method can be extremely viral.

Having valuable content makes people link to your blog thus generating more traffic, more technorati authority, more rankings, better SEO rankings. It can only go in an upward spiral. The point is to be unique, innovative and have something worth telling people about. This will help your marketing and increase technorati authority which is what this article was about.
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