Here are my top six way of gaining those much sought after one way links back to your site.
Why bother building links at all? Well because it has a major impact on where your site gets listed in Google and the other search engines.
Links back to your site lend some authority and page rank to it and this is likely to give your site more importance in the eyes of the Google-gods.
That means higher ranking + more traffic
So here’s what you can do. Depending on your budget, skill and patience some of these will work better than others.
1. Article Submission You can publish your own article in specialised websites strangely enough called “article directories”.
When you do this not only do you gain back links to your site from the directory but best of all you might find your article republished on may other blogs and sites that the article directory provides content for. ( Especially if it’s a good article or cover a hot topic… )
So one article to one directory can be seen used hundreds of different sites and consequently provide hundreds of back links.
In theory anyway – in practice some article directories are little more than link-farms. Not all though. Some are very good authority sites – but they of course have higher standards! Which means hiring a ghost writer from a third world country might not work!! Believe me I have tried….
If done correctly article submission is still a great way of building back links as it provides you with 100% relevant contextual back links that Google loves.
2. Press Releases This is similar in a way to article submission only this time you submit to a “press release directory” or PR site.
Press releases however are written differently from article – think of it as a news release or news article or item of interest. As with article writing it requires a certain degree of skill to be able to write interesting news / PR releases
Still if a good PR release gets picked up it can be used on many thousands of syndicated sites throughout the web and even in print.
3. Directory Submission Directory submission is getting a bit long in the tooth. It used to work a lot better than it does now but still it’s an easy way to get some one-way links.
This is where you get your site listed in the appropriate category of the many online directories ( think yellow pages and you get the idea)
Given there are some cheap directory submission services around it’s probably worth doing as long as you don’t have unrealistic expectations ie don’t expect 1000 quality back links if you submit to 1000 directories.
25 – 50 might be a more realistic number.
Most directories are free to list in.
Some of the allegedly best directories, like Yahoo Directory for example, are by paid submission only. Not always worth it for small business owners.
4. Social Bookmarking Social bookmarking still works quite well. If your site is bookmarked on an authority and quality bookmarking site like Digg, Mixx, Propeller, etc, then this can count well for back-links and direct traffic
It can be time consuming and the temptation to get distracted is high! But is certainly worth doing.
5. Blog Commenting Although this is a great link building method it is also one where lots of spamming has reduced its effectiveness.
Automated programs exist for placing spam comments in thousands of blogs in just a few hours.
That might sound good but most automated comments get rejected and most blogs are set to “no-follow” which means even if they do get posted the links back to your site are less effective
To do it right you need to work a little harder – sorry!
Do your research and find quality blogs related to your own industry and make genuine on-topic relevant comments.
Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts
6. Social Media
Twitter seems to be all over the place these days. As does Facebook and the many others that male up the Social media and Web 2.0 world. Especially now that Google and Bing will be indexing twitter
So getting in front of a twitter audience is very important at this moment in time.
But it’s not all twitter – Some of the other authority sites are Squidoo, Hubpages, Blogger, WordPress.com, etc.
Not all of these sites will help with direct back-links but many people use these networks. Some will visit your site and some will link to it from their own site/ blog etc.
Automating it all Now of of that is a lot of work. Allocate some time each week and build your links that way
There are however a great many tools out there that automate these processes. They allow you to schedule your tweets posts for the next week (for example) or submit your site to thousands of directories at the push of a button.
I am not saying these are wrong or that they don’t have a place in the link-building process
Just be realistic about what you expect from them.
Ideally you’d be out there building solid relationships with real web owners and real people and forging a network that way. That is the best way but it takes a lot of time.
Automating it saves some time but sacrifices some quality.
Another more real danger with automating it all is getting labelled a spammer. And then getting your site dropped from the Google index.
Not exactly what you want.
Outsourcing your Link Building
This might be the easiest option for most.
Just be sure, if you are getting someone else to do your link-building make sure you have control over what they post and how they do it.
The Best Link Building Technique: Having Good Content
Okay technically this isn’t really a link building technique like the above ones. And it often requires more work than the above 6 methods.
But it’s the one that is safest and will most likely see you through any changes in how Google indexes its sites.
It is this:
Having good, quality content on your site that people want to link to out of their own free choice.
They find is useful so they link to it to tell others about it. Isn’t that what the whole linking process is supposed to be about anyway!!!
I know I said it requires more work but it doesn’t have to be hard. You can start a blog for example and post to it on a regular basis. You can regularly add new pages or new content to your site – like product reviews of industry news – that people will want to know about.
Indeed the above 6 points will be relatively ineffective if you don’t do this point. Sorry!