SEO Ranking Authority Foundation » Competitor http://www.sraf.org Wed, 08 Feb 2012 05:22:35 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Google Rankings — Achieve Top 10 Rankings with Free Tools http://www.sraf.org/2012/02/google-rankings-achieve-top-10-rankings-with-free-tools/ http://www.sraf.org/2012/02/google-rankings-achieve-top-10-rankings-with-free-tools/#comments Wed, 01 Feb 2012 13:38:41 +0000 admin http://www.sraf.org/2012/02/google-rankings-achieve-top-10-rankings-with-free-tools/


In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. In my experience, there are two tools I use almost daily to help my sites achieve top 10 rankings.

1. GoogleRankings.com is an incredible tool that every webmaster should consult. Now, because Google rankings fluctuate multiple times a day, the site is sometimes a couple hours delayed, however it provides a great resource in quickly finding how your competitors stack up against your website. Not only that but you can use different key words in conjunction with a website to see how they rank. Incredibly useful in determining which key words should be used in your content and advertising.
As an example, if you were to decide on using a specific keyword phrase. Type in that key word into GoogleRankings.com, along with your competitor’s website, and you will see how they rank in regards to that specific phrase and/or word in Google. This will allow you to specifically pinpoint which phrases and/or keywords your competitors rank low in, which you will in turn begin to focus your attention on.

2. Google Suggest is used to determine the frequency of various key word searches.
http://www.google.com/webhp?complete=1&hl=en
As discussed before, not only is it important to find out how your competitors rank for a certain term in Google, but it is also perhaps even more important to find out how many times that specific phrase has been searched for. Google Suggest Beta is the perfect answer for this problem. Just type in a few words and it will immediately display multiple results for that specific term, and variations of it.

***Hint*** Remember, it is not always necessary to have a top 10 listing for the most popular searched phrase. Just imagine the potential of having 5 top listings for keywords that are not quite as popular. Not only will it be easier to achieve a top 10 listing, but while all your competitors fight over 1-3 key words, you are capitalizing on all the others. In the end this will mean a literal financial windfall depending on your product, etc.
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]]> http://www.sraf.org/2012/02/google-rankings-achieve-top-10-rankings-with-free-tools/feed/ 0 Getting Backlinks – How to Get Authority Backlinks http://www.sraf.org/2011/01/getting-backlinks-how-to-get-authority-backlinks/ http://www.sraf.org/2011/01/getting-backlinks-how-to-get-authority-backlinks/#comments Sun, 16 Jan 2011 06:36:31 +0000 admin http://www.sraf.org/2011/01/getting-backlinks-how-to-get-authority-backlinks/


We all know that having authority backlinks to a page boosts the search engine rankings. Below is a method that explains how to get authority backlinks.

1. Firstly, find out the backlinks of your competitor’s site by using a tool called “Yahoo site explorer”. This tool lets you see who are linking to your competitor’s page.

2. Separate the authority links or high PR links from low PR links. Now let us analyze “why” these authority sites are linking to your competitors.

High PR links could be from

a. A press release site with high PR.
b. An online news website.
c. Joint venture site of your competitor.

etc…

If the link is from a press release site, find out

a. What did the competitor do to produce the release?
b. Can you develop a similar event and issue through the same channels?
c. Take a snippet from the opening paragraph of your competitors press release and look for other sites hosting this content. Contact those sites and offer an exclusive before you post through a media services like PRWeb. Bloggers and media outlets like having information before it is made public.

If your competitor links are pointing to a piece of content with WOW factor? If so,

a. What is the piece of content about?
b. How did they launch it, via press release or through a blog?
c. Was the content promoted on Digg, Twitter Facebook etc?

This way, try to find out the “Why” factor behind the backlinks of your competitor rather than the “How” factor. after analyzing why your competitors have authority backlinks, try to get the links following the same approach. Always try to write great content to get backlinks.
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]]> http://www.sraf.org/2011/01/getting-backlinks-how-to-get-authority-backlinks/feed/ 0 How to Avoid Common SEO Mistakes http://www.sraf.org/2009/12/how-to-avoid-common-seo-mistakes/ http://www.sraf.org/2009/12/how-to-avoid-common-seo-mistakes/#comments Sun, 06 Dec 2009 18:48:09 +0000 admin http://www.sraf.org/2009/12/how-to-avoid-common-seo-mistakes/


SEO has become the key of success of any website in today’s world, but still there are people who ignore the SEO part of their website and try to either find some cheaper ways to optimize their website or self optimize their website without having knowledge of SEO. At Himshilp we do a thorough study of our client’s website and its competitor’s website and then perform research to find the title, description, keywords, H1 tags and content in the respective client’s site.

I want to list 10 golden rules which could be followed, in order to avoid common SEO mistakes to optimize the websites:

Avoid badly framed website title:

Website title plays an important role in determining the rank of a page by search engines. If your website has irrelevant title, then your webpage will be given less relevance by search engine. After scanning your page the search engine matches your content with the title and keywords of your page, so it is very important to take care of few things while designing the title.

1. One should never use a keyword more than once in the title.

2. Title tag should be framed with 10 – 60 characters, without any special characters.

3. Always place the important keywords in the title obeying the rule of leftward i.e. the

First word is best, second is second best, etc.

4. The title should always relate to the content of the webpage, its meta description and

meta keywords and should be legible by the user.

5. There should be distinct title and description of each page.

Don’t use duplicate/ insufficient content of the page:

Never design duplicate or bad content for your webpage. Insufficient or Duplicate content will not be tolerated by search engines, even your websites can be banned. Content is known as the king of the web. So always write a content which is unique, friendly. Then people would like to link to you. You can even hire people who write decent unique content by paying them some amount.

Check all your backlinks (Poor backlinks/ less backlinks are harmful):

The quantity of backlinks/ incoming links of a website represent its popularity. The number of backlinks replicates the number of votes caste for a particular website or a web page. Google consider backlinks as a very important factor to determine page rank. Don’t link to the websites which are not relevant to your website as it will not benefit you. Always link to a high page-rank website. Google doesn’t support link-exchange, so better not adopt it. One way quality backlinks are always better for SEO. There are various ways to increase the backlinks. The submission to Directories & Search Engine Submission is the easiest yet powerful and result oriented activity. Creating interesting blogs and articles are also very helpful to get quality backlinks to your website. The social networking profiles can also be used to bring backlinks to your website.

Check all your internal links:

Broken internal links create negative impact on SEO. Always validate all your internal links so that there are no broken links in your website. Using similar anchor text in all the links is also not advised. Anchor text is the text which is the visible part of a hyperlink, never use the same anchor text in all your links like click here or some thing which is irrelevant to that link. Anchor text link should contain keywords. Use hyphenated filenames, but not long ones – two or three hyphens only. And try to use keywords in the urls also.

Use header tags in the content appropriately:

One of the POSITIVE ON-Page SEO Factors is the usage of keyword in H1, H2 and H3 tags. We should use these tags in order to get the page optimized. But the problem with these tags is that they don’t look nice as such in the web browsers for h1, h2 tags are too large and h5, h6 are too small. So overall appearance of the webpage gets distorted. That’s why generally people ignore them. But with the advent of style sheets it has become very easy for the programmers to change the hierarchy of the tags, so that one can view them in the browser with the appropriate size. Also one should never use H1 tag more than once in a page.

Use keywords properly:

Keywords are wonderful weapon of your websites so never ignore them whether it is keywords in meta tag, url, meta description.

meta keywords: Never use common meta keywords in all the webpages of your website. It will be screened as
duplicate content filter checks by the SE. The common rule for Keyword in keyword meta tag is to use less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be punished for irrelevance. No single word should appear more than twice. If not, it may be considered as spamming.

Keyword in URL: Often people ignore the proper usage keywords in url, and it is stuffed with irrelevant words.
Always use appropriate description of the page content in the url assuming this hierarchy First word is the best, second is the second best, etc.

Keyword in description meta tag: Do not put similar descriptions for all the pages. It should be unique for all the pages and relevant to the page content. Ideally it should contain less than 200 chars.

High Keyword density in body text: Ideally keyword density should be 5- 20% – (all keywords/ total words). Individual keyword density should be 1 – 6% – (each keyword/ total words). But if you are thinking that using keyword everywhere will make the page more relevant then its wrong assumption. Do not stuff keywords unreasonably everywhere.

Make proper XML sitemap of the website:

Sitemaps helps you communicate with the SE. Website gets indexed in various search engines by XML sitemap. So always update your sitemap so that your webpages get indexed easily in the search engines.

Use < img> tag properly:

Most of the times the images are overlooked in SEO. Long and meaningless names of the images convey nothing to the search engine, try to incorporate some keywords in the image name so that the search engine will list them. Use alt tag to describe the images. ALT tags should contain a description of what the image is. It is a labeling device to translate your image into text for search engines. It also translates your image into a textual reference for users with visual handicaps. So use < img> tag carefully.

Don’t use too much of javascript where it is not required:

Use as much as clean HTML code instead of javascript code as the search engine could not translate java script.

Have patience:

There is no shortcut to get listed in top 10 for the selected keywords. It takes time for a page to get indexed in Google. So have patience and be vigilant. Publish unique quality content, by validating it and reinsure that it gets indexed properly in the search engine, this is an ongoing process, so keep changing the content of the website since if you will optimize your website for once and take a backseat then you can be out of index.

Finally be cautious of those internet marketing firms who give you 100% assurance in getting the pages indexed. Even Google says that there is no rule to get the 100% optimization and the rules to optimize the webpage are keeps on changing so be vigilant and take the appropriate step.
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