In an update of how Google assigns ranking, many web sites were assigned a reduced rate based on Googles Page Rank system. Google assigns an authority scale of 0 – 10 as a form of reputation for a web page. PR can be found by the use of the Google toolbar.

Remember that Google ranks individual pages not sites. This is why I always recommend a clean design, which gives every page the same chance. Some database driven web sites don’t allow for this and even some marketing people don’t agree. When you are looking to win in competitive markets you need to apply this.

This change occurred after Google has voiced its dislike of the purchase of paid links for the reason of influencing natural search results. Business models have been based on the buying and selling of links for the purpose of gaining rank. Many opinions had been made that these two events are connected and they effect the ranking of web sites. This is common opinion in the internet marketing area and provides a distorted view of the world. Only an assessment of a specific site can provide us real, measurable information.

One site that lost a large measure of its PR (Page Rank) from a rating of 10 to 6 is statcounter.com In a keyword count statcounter has over 3129 to keyword ranking listings. One of the No 1 ranked keywords, is “web stats”.

Based on the Gtrends tool from the keyword research site, Wordtracker.com, this word receives 18750 estimated searches per month in Google. Statcounter has maintained this top ranking both before and after the update.

This brings us the conclusion that the reduction of page rank change was more of just a reshuffle of authority, rather than a change of how Google ranks web sites. Other sites that sell paid links have had similar results. It’s important to have measurable, real information based on facts rather that the guidance of a vastly out of date tool, like page rank. I make it my goal to educate on numbers rather than opinion of the masses.

Online their are many sites who state they are on SEO, however they is such opinion floating around that you never know where the truth comes- beware the opinion it will drive you crazy. Numbers don’t lie, if its your bank account or in your traffic and sales conversion.
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Did you know that every page on the web has a rank? Have you checked your web page rank? This rank, by Google, is called Page Rank, or PR and it is essentially a measure of how important a web page is.

Follow up:

The importance of a web page is determined by a combination of the number and quality of links pointing to that page. So, in simple terms a web page that has 100 links pointing to it is regarded as far more important that a web page that has 10 links pointing to it, unless the 10 links are of very high quality.

Quality is before quantity in PageRank. A link to a site is like a vote of Authority and the more important the site that is linking, the more weight that link will have.

(The higher quality the link is) Page rank is on a scale of 0 -10 where 0 is the lowest Page rank and 10 is the highest. The scale is not linear, so it is much easier to get from PageRank 0 up to PageRank 4, than it is to get from PageRank 4 to PageRank 5. You can check your PageRank by using some tools such as Google toolbar, Seoquake from Mozilla, or another PageRank Checker. Just type “pagerank checker” on Google and you will find many of them.

Remember that Pagerank is just a measurement, which can be pretty inaccurate because of the infrequent updates by Google, and that it does not affect your search engine rankings.
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