What would happen if…? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I’ll gladly share my findings with you.
Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation. Not to mention, all keyphrases are not the same, and all sites are not the same. In addition, this experiment takes no account of link popularity, which is a huge factor in achieving high rankings. With that said, let me show you how I took the home page of one of my sites – that didn’t even rank in the top 50 – and caused it to rank in the top 10.
First of all, I’m not a big fan of checking rankings on a regular basis. I don’t run ranking reports for all my sites to be sure they are all in the positions I want them in for every given keyphrase. I’ll do it from time to time just to satisfy my own occasional curiosity. This experiment began when I noticed the home page of one of my sites was ranking highly for a keyphrase that didn’t seem to appear anywhere in the text. Upon further investigation, I saw that the keyphrase was included in the ALT tags (a.k.a. image attribute tags) and that it was also included in the title tag.
I knew ALT tags previously carried a lot of weight with the engines, but had been downgraded in importance because site owners had badly abused the tag. Had ALT tags been reinstated in their level of importance? I decided to find out.
Keyword #1 was currently in the ALT tags and the title tag, so I decided to eliminate the keyword in the title tag. This would let me see if the ALT tags alone could hold the position in the search engine results pages (SERPs). To make things more interesting, I also decided to research and find a keyword that was a little more competitive and insert it into the title tag. On the same day I removed Keyword #1 from the title tag, I inserted Keyword #2. My home page was not ranked in the top 50 at that time for Keyword #2.
A few days later, the Googlebot came by and boosted my home page to position #18 for Keyword #2. Not bad! The page fell one spot (from #17 to #18) for Keyword #1 since the removal of the phrase from the title tag.
Keep in mind, these are not the most competitive keywords ever known. They each got between 100 to 200 searches a day. Also, the home page of this particular site had been (and still is) well ranked for years for other keyphrases and had a positive legacy with Google.
Five days later, Keyword #2 was moved up three notches to a ranking of #14 while Keyword #1 stayed the same. Things remained in their status quo for roughly 10 days and then began to shift again. Keyword #1, the original that was previously in both the ALT tags and the title tag, vanished completely. It was not found in the top 50. Keyword #2, that was only found in the title tag and nowhere else, dropped to position #25.
Four days later, Keyword #2 was back up in the rankings and was now at #16. To see if I could improve rankings further, I began to make small tweaks to the page attributes. I added Keyword #2 to the ALT tags (taking the places where Keyword #1 had once been), and I also added Keyword #2 to the body copy. The keyphrase was added to one, bold sub-headline and at three places within the body copy: none of which were above the fold. It was not added to any primary headlines that used tags, and no keyword density formula was followed for the body copy. No other pages on my site used this term as anchor text in links pointing to the home page. That gave the page keyword placement in the:
· Title tag
· ALT tags
· Body copy
Seven days later, the home page hit the top 10 for Keyword #2!
So, what does all this mean? Simple. There is no single primary factor in search engine rankings. It takes balance, testing and tracking to find out what works for your particular pages. Your best bet is to do exactly what I did… begin one step at a time and track your progress. Did something cause a positive movement? Keep it. If something causes a negative shift, take it out.
I’m not finished with this page yet. I’ll keep trying different things from time to time just to see what happens. Maybe I’ll add anchor text links from the internal pages to the home page. I might try writing articles with keyword-rich anchor text links to help boost the rankings more. There are many acceptable practices I can implement for this page (or any page) that will allow me to observe the shifts in ranking. As the old saying goes, “Don’t put all your eggs in one basket.” A diversified approach to SEO copywriting that includes tags, copy and links is always a wise start down the road to top 10 rankings.
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If you want to do business online, you need to get your website to rank top on Google, Yahoo and Bing. This is because these 3 search engines have millions of traffic every day. If your website is listed high in the search results, you are going to get many targeted visitors to your website. In this article, let me share with you some tips to get your website top on search engine result listings.
1. Make sure you target the right set of keywords. If you target the wrong keywords, it is nearly impossible for you to beat even if it takes years of your time. This is because some keywords are just too competitive and the top ten listings are already occupied by authority websites. Unless your website is an authority site (with a PR of at least 7), I will not advise you to target keywords that are too competitive at the start. You should use Google keyword tool to identify two to three word key phrases that are related to what you offer on your website. Two to three word key phrases are not too competitive and you stand a higher chance to rank well with these keywords. Start off by optimizing these keywords and get some traffic. Once you have built the link popularity of your website, you can slowly move on to target shorter key phrases.
2. Building inbound links consistently and gradually. Link building is the most important process when it comes to optimization. Long tail key phrases are easy to dominate on the search engines because they have little competition. But if you want to dominate the shorter tail key phrases, you need to work on link building. When it comes to link building, you should not do it in a hurry. Links should be gathered gradually and consistently over a period of time. When you are getting inbound links, include the keywords that you wish to target in the anchor text of the link. This will give you more relevancy and boost your link building effort.
Here’s one more link building tip for you. Try to get back links from higher authority sites. If you can get a back link from a website with a PR of 6, it is better than getting 10 back links from a website with a PR of 1. Last but not least, link building is not a one-time process. In order to get results from it, you must do it consistently.
During this article I make known come again? I believe are the two largely essential ranking factors used by Google.
My findings are as a effect of my ongoing optimization experiments of my network of web sites on Google.
The top two Google ranking factors are:
- Incoming Text Link Keywords
I’ll explain each one in more factor and come again? You MUST see to to take advantage of the effectiveness of each one element.
PageRank is resolute by the total and quality of family to a contact. Both the quantity and quality of text family are essential. Always try to progress family from web pages with a PageRank rating of on slightest four.
Concentrate on getting as many poles apart quality sites as potential to link to individual contact on your site, more often than not your residence contact. Do not open out the family to poles apart pages. This will take advantage of the PageRank of your central contact, plus persons of the subpages.
2. Incoming Text Link Keywords
ALWAYS provide text family on behalf of linking to your place. Avoid image family.
Google does guide image family, but exclusive of one text on behalf of it to guide, it won’t help your link popularity rating on behalf of your essential keywords.
- Include the largely essential keyword phrase in the text link, using the EXACT spelling.
- Do not pluralize the keyword phrase, if frequent more often than not search the singular version of the phrase. And secondary versa.
- Avoid surfeit terminology, wherever potential.
- The linked to contact MUST grasp the text link keywords in the body of the contact, otherwise Google will cut rate the contact.
- Include the text link keywords in the title tag of the linked to contact. It is potential on behalf of a contact exclusive of the text link keywords in the title tag to progress top rankings. But I grasp revealed to facilitate around 80% of top 10 rankings grasp the text link keywords in the title tag, so permanently include it.
Well, at hand you grasp it. Those are come again? I consider the two largely essential place factors used by Google. Other factors are considered by Google, but their magnitude pales in comparison to the two I grasp discussed in this article.
Follow these tips on every occasion you optimize your web pages and they will quickly produce buds up the Google rankings.
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suppose you are selling leather date book organizers and you target the word “organizers.” There is no way for a searcher to determine if your site has information of interest to someone looking for a “leather organizer” for important papers, a “closet organizer” for a neater home, or a “wedding organizer” to orchestrate that big event. In this case, it is essential that you add a second word to clarify the meaning of “organizer” as it would apply to your site.
Another problem with single word searches is their attainability. Even if a single keyword is what you really want, you may not be able to attain a search engine ranking on it. While it would be nice to be positioned well on a single extremely broad keyword, you might better use your time to pair the keyword with something more specific. More specific keywords have the added advantage of ensuring that your prospects are more qualified. You do not want to disappoint searchers who visit your site in the search of a wedding organizer.
Another example: A search on “software” at almost any search engine will return over a billion documents. The sites at the top of the list are there because of an array of factors, some of which are beyond your control, such as Google’s PageRank algorithm that uses link popularity in its rating. It’s highly unlikely that your smaller software company could displace Microsoft or another software giant for a first place ranking. Their sites are too popular and have too many links to them to be ousted by a smaller, less well-know software firm. Instead of fighting a losing batter, you should search for a combination term that clearly describes your site and yet returns few enough sites to give you a fighting chance at getting a top ranking.
The bottom line: Do not waste your time fighting for a hard-to-get keyword, unless you are a major player with a powerful brand that dominates your industry. Some keywords will be highly competitive, and you may have to work hard to achieve a top 10 slot. If you find that after all your hard work, you still can not make it into that top 10, just keep working on your other keywords. There are so many other keywords and combinations where your site can achieve a top 10 ranking that you will find that it’s not very difficult at all to develop strong traffic from those rankings.
Identify a niche or pocket of keywords that clearly describe your work and that few others are targeting. Then, go after them! Remember, successful SEO requires persistence and perseverance.
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