The lifeblood of any website is to be “found” by web users everywhere. Most Internet users find sites through search engines, whether it be Google, Yahoo, MSN or any other. So how does a website achieve high rankings on these search engines? The first step is to unleash the power of search engine optimization (SEO).
The first step is to optimize your site with unique keywords, write good fresh content, and create lasting SEO copy. In order for a search engine to find your site, you need to develop clear and relevant keywords that users will search. Do some research and discover how people are finding your site. Check the number of searches for particular keywords in the last month, six months and year. You can get help by using tools like WordTracker. Good keywords can increase your site’s ranking.
Once you have several keywords, use one or two of them in your content, copy and off-pages. Write interesting, newsworthy articles that appeal to your target market. If you have good content, people will find you, but do not rely on search engines alone. SEO and search engine marketing (SEM) go hand-in-hand. If you really want your homepage found use off-pages such as article directories, Digg, Del.ic.ious, StumbleUpon, and blogs for your content. SEM allows you to create more links to your homepage, which means more searchable material for your site. You must keep writing at least once a week and promote your article with SEM. Do not expect an influx of traffic because you wrote one really good article. Granted, one article can produce a lot of traffic but you need to keep your content fresh. Add and edit your articles on a regular basis.
A common marketing mistake is to create a fancy website that has a lot of graphics, maybe some flash and other distracting items. This will not keep viewers for very long. Content is vital, graphics are not. Your site design should have a branded look and should be easy to navigate. Do not hide your navigation buttons or move them from top to bottom, left to right. Pick a place and keep them there. Also, put searchable links to your site. Select relevant and healthy links to use to increase your site’s equity. The more searchable links you have, the higher SE spiders will rank your page and the more likely other businesses will reciprocate, putting your link on their sites.
Finally, know what you want your SEO to do for you. SEO is meant to drive traffic to your site in the hopes that those visitors will become buyers. However, understanding that there is no SEO rank guarantee is vital to the health of your website and your budget. If your SEO expert promised to get your site to the top of a ranking list in one week, you bought a scam. Maintaining a high rank is like being a star athlete, you need to keep training and working hard to be the best and defend your championship. This means that SEO is not just a one stop shop. It is the train that drives traffic, but not the tracks. If you want your business to keep moving forward, you need to continue building tracks for it to run.
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