Search engine optimization companies often see e-commerce (shopping cart) web sites as an obstacle to their search engine optimization platform. Shopping carts are generally template based and most content is pulled from the database.
Its not the typical static HTML web site that is seen in the SEO training text book, but is it really possible to optimize a shopping cart? Well, maybe.
Not all shopping carts are created equal. Most shopping carts written in ASP, PHP, or related languages, can be optimized within the limitations set forth by the program. All of them allow for content pages to be added to the site and some even allow for shopping cart exporting to an HTML format.
There you have it, you have content, link population ability, and opportunity for adding fresh content. But, we are just beginning.
Some problem languages for shopping carts include .cfm (Cold Fusion) and .mvc (Miva Merchant). Both file types are not easily indexed by the search engines so this should be considered before starting your shopping cart project. With that said, some search engine optimization companies may be able to work out a plan to work around your existing shopping cart.
Aside from search engine optimization, another great means of marketing exist for shopping cart owners. Online product placement. Getting your site listed on places like Shopping.com, Bizrate, KCove.com, and Froogle is simple and affordable. Froogle is a free service but your product feed must be updated every month. Other price comparison sites have initial deposits of $50-$200. These sites work on a pay per click platform which have set price per clicks for various categories.
Using price comparison web sites should not be done instead of search engine optimization but rather complimentary to your search engine optimization efforts. For more information, talk to your search engine optimization company.
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Organic Search Engine Optimization (SEO) Versus Google Pay Per Click (PPC)
The debate between natural or organic search engine optimization versus pay per click has been raging for a while among the search engine marketing world as to which is better and a more productive use of a company’s limited online marketing budget. Build a better website and focus on organic search engine marketing or dump your dollars into PPC campaigns. Well, if you haven’t already figured out what I think…you will very shortly.
The numbers:
60% of all search clicks are in the organic or natural areas of a SERP.
40% are in the sponsored or paid areas.
These numbers are up for debate because they are closely guarded secrets in the industry, but as a general rule, a 60/40 split is accepted.
Google has a 60% market share of all searches and a 30% market share of LOCAL search.
If I am doing PPC on Google, the absolute best I could hope for is 60% (Google Market Share) of 40% (PPC Clicks) or 24% of all searches might click on my ad versus a potential 60% of all searches for Organic. Big gap!
The gap is even greater if we focus on only local search. With local search, Google only has a 30% market share, so 30% of 40% equals 12% of all potential local searches might result in a hit on your ad versus the same 60% for organic ads.
60% versus 12% for local search is a huge gap. If you are investing your dollars trying to gain new customers within a local market, PPC on Google just wont give you access to a large enough audience to be successful. Further, because there are limited available clicks, the cost per click in an auction system is forced upwards. Supply and demand create higher costs per click, decreased return on investment and drastically limit the available marketplace.
Organic optimization offers 5 times the potential customer pool and has no per click costs. The difficulty is that organic takes time to build and can not be guaranteed. My experience with most businesses doing PPC is that the supposed guarantee of PPC is really only a guarantee of going broke by over paying for leads…and that doesn’t surprise me with the simple supply and demand principles at work.
Even if you decide that you need to do pay per click on all three major search engines: Google, Yahoo and MSN to cover all your bases, you still miss out on 60% of all clicks because they simply aren’t where your ads are. Organic search marketing, proper website design and keyword optimization and management are not optional if you want to have a successful online marketing campaign, they are absolutely necessary. If you can’t afford both, I suggest focusing on the bigger number of 60% and skip the PPC.
I recommend a simple solution to my clients, invest in long term return and growth through proper web development, monitoring and optimization and use PPC as a short term option for getting started. Much like using direct mail to launch a venture and focusing on long term marketing plans like word of mouth and customer loyalty programs for ongoing success.
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Search Engine Optimization Strategy
Majority of information conceded all over the internet on AdSense takings is covered in half truths and doesn’t replicate the basics of search engine optimization strategy.
On and Off page optimization strategy are two very related and which can’t do without the other major growth parameters in any website. Structure of the Heading Tags on your website, The main words, The explanation Tag, The Robot Text file, The Keyword density, The keyword Positioning, The Alt Image Text The h1, h2, h3 Tags and The positioning of the Navigational Links all are involved in the On page. While the Off Page is only reliant on; the number of Reciprocal links on your website, Non Reciprocal Links to your website.
Those who view search engines as partners have a very different optimization strategy. These service providers embrace the idea that the attributes and optimization methods that give a website high rankings in search engines are, by and large, the same ones that make the site more valuable to website visitors.
This theory makes sense. Every search needs to return results that their users find to be the most relevant and useful. If search engine R&D people operated in a vacuum, they would probably find their market share rapidly diminished while they lamented about how “people are stupid”.
This means that each of the major engines spend endless research dollars to determine exactly what it is that search engine users find valuable, and each has a high stake in the results of the research. No search engine has the resources or motivation to conduct studies of this magnitude. It is, therefore, highly advantageous to use the findings of these studies, deduced from common traits of multiple search engines, to improve your search engine optimization strategy and website.
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SEO Writing For Effective Google Rankings
Every website owner wants to have many surfers to visit his or her site. To make that possible, the search engine has to pull out the site when the surfer enters a particular keyword. This is made possible with SEO (search engine optimization) writing. SEO writing is a fine balancing act which caters to both the human audience and the search engines.
Therefore, the content is very important for SEO. It must first catch the search engine’s attention and then the browsers. Stuffing the content with just keywords and hot air will irritate the reader and in some cases, the search engine as well. This will lower the ranking which may prove to be disastrous for the site. However, keywords are an important part of SEO writing, it has to blend in well with information rich content. The information has to relate to the site and the flow of writing has to be natural.
Keywords can also be said to be the backbone of SEO Writing. It has to be repeated once for every 100 words preferably. It is a good practice to incorporate them in the first and last paragraph as well. Good SEO writers will keep the article crisp and juicy with just 300 – 500 words.
The main reason one harps about SEO writing is because it generates revenue for the site. The more the visitors, the more the money that can be generated by the site. The site can be an online shop or can just sell space for advertisements.
Since it is a highly specialized field, it requires a skilled writer. People who write for magazines and newspapers may have a good style of writing but will probably lack the know-how. Even experienced SEO writers may not get the desired results. It takes time and effort to get it right every time. Keywords have to be filtered and refined. It will also have to be separated into primary and secondary sets. Content has to be re-read, re-written and edited several times. It takes a lot to be a writer who can optimize content for the web.
Writers will have to learn from the more successful sites to know what works and what does not. Learning how the search engines work is another essential criterion. Each may work a different way and pull keywords using distinctive techniques. Other places where SEO writing can be used are in articles and blog entries with a link back to the site. Though the style of writing will be different from that seen in websites, the main idea remains the same.
That is SEO writing!
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Search Engine Optimization Services Based on Customer Behavior
People who study the behavior of customers to know what makes them buy to online have found out that the moment a person comes across a search result page they quickly scan for relevant words. Websites that come up at the top of the heap are more likely to get the visitors and more visitors will certainly mean more sales.
A search engine optimization service is used by several website promoters as a marketing strategy to come up within the first ten rankings. Any less than that and your chances diminish drastically of getting visitors to you. This is a kind of strategy to drive more targeted traffic in your direction. Once the visitor is there at your site then the content and the design of the website can do the selling for you. This way you will be able to improve the conversion rate on your site from just a visitor to someone who buys from you.
When you opt for Search engine optimization services what you get is a return on investment. Many a person has with great enthusiasm and fanfare launched his website and the moment it did not pick up did not do anything about it. This way the website will just languish, and finally you might lose hope of it doing well ever. On the other hand, the Search engine optimization services will let you get the traffic and in the bargain not make your website into a losing proposition.
In fact, there are several advantages that are linked with Search engine optimization services. You would certainly not want to miss out on those because they can do amazing things for the ranking of your website. When most users browse for the information that they need, they look at the results thrown up quite quickly, and if it does not meet their immediate requirement, they lose interest and move on.
In this information laden world and with the advent of the internet the customer has several choices and very little time at their disposal. Therefore, if your customer can find you pronto with the help of the Search engine optimization services then nothing like it. It is going to be worth your while to have taken the help of such professional services.
Search engine optimization services are absolutely affordable, and they do not cost more over a period of months or years. The cost of these services has remained quite stable for a long time now. The content that they provide you with is unique and bound to get you the visitors who matter. This will help to build up your unique brand and the retention power in the minds of your customers. The recognition that your site generates will also culminate into increased sales.
Search engine optimization services enable you to get the right information to the right people. Product reviews further interest and entice your potential customers to turn into buyers for you. This makes all this worthwhile.
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SEO – How to Get Good Ranking
You probably do not know but it plays a very significant role to have some of your time and effort concerted so as to reach a full blasted SEO ranking. You are not there maintaining an Internet portal for nothing. Thus, there must be something that you have to do. Be aware of the top things which you need to know so as to update yourself with the ins and outs of the business. Once you have updated yourself with the latest, you would be starting to reap out the best possible outputs ever. Profiting is no longer an ordeal because with the proper tips to follow, your business would be in full bloom. Then, how should you get good ranking with S.E.O.s?
It is never a secret in today’s Internet market that the competition among the website business holders is on such a tight grip. What website administrators crave for is the achievement of some decent ranking. This is a hard task especially if you are a newbie. There are several things that you need to be aware of. The website S.E.O. pros understand fully well that going through this business entails risks. There are lots of essential factors that one must look into if he or she wishes nothing but the full optimization of the search engines and getting a good rank.
It is held for certain that people would always go for the researching of the search engine optimization strategies so that they could get a good ranking. This is the article that is sure to pull the string so that your venture into the World Wide Web business would reach its maximum potential. Getting a good ranking through the use of the S.E.O. involves steps that you must be ready to undertake. These techniques would be the key in promoting, advertising, and building the portals that would bring in the good fortune to you. What are these techniques that would help you get a good ranking?
The on-site optimization technique. The meta tags hold a very significant place. This is a factor that must be fully optimized. The title must bear either one or two phrases about the terms to be found in the niche. The description there should be brief containing some few keywords. The keywords must be separated by commas yet they must not be redundant. Be sure always that there is a better content embodied in your website. Such content must be stuffed with the relative keywords.
Directory submissions technique. This strategy is held to be one among the very popular and effective ones. If you wish to achieve as much backlinks as possible, then submitting to directories is your passport to success. Submitting to these directories nevertheless produce high ranking for your website. It is important to note that it is much better to use an alternate of three various descriptions and titles because this forms part of the reasons behind the success of S.E.O.
Blog posting and forums. Again, if you want to achieve good ranking, do blogs and participate in forums. What is somehow saddening with these techniques is that other people simply end up with scams so you better be more cautious.
Article directory submission. Yes, writing is better entailed in maintaining websites. These contents should then be related to your niche. Gaining a high rank could be the result of quality articles submitted to the respective websites. Just be certain that the articles are well written and are free from errors. The articles would totally expose your website to the population that lies as your target market.
Reciprocal link exchange. This is again another essential strategy which allows you to pick up topnotch quality backlinks. As you try to look at the forums regarding S.E.O.s, the reciprocal link exchange is a common way of achieving good ranking.
Advertising through pay per click. The adwords use is very effective especially for the ecommerce websites. This traffic generating method would of course entail you money to be spent.
The social bookmark submissions. The quality write-ups and stories are good deals to work on especially when targeting on website traffic.
How do you get good ranking? It is all about maximizing your use of S.E.O.s. thus, be aware of these pointers.
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SEO Can Make Online Business Succeed
There are a lot of online businesses nowadays, they are booming because of using the concept of search engine optimization.
Search engine optimization or SEO is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. SEO is about enhancing the visibility of your business website on the search engines. The higher a website ranks in the search engines result, the better the chance that the website will be visited by a user. The key plan in getting a lot of visitors to your website is to convert the visitors into customers. So in order to make sure that you will gain heaps of visitors, you have to make sure the website is perceptible and accessible in the search engines.
One of the important things that matter in search engine optimization is the keyword. It is better to have the right selections of keywords. Since having the right selection of keywords can help in adding visibility of website on the internet. Optimizing your website should be done in order to get an edge over the other competitive websites. So it is really important to have unique keywords, since it can create traffic to your website. Having the right and unique keywords are your key to be known in the online business market.
Other advantage of SEO is that it can help your website to be in a consistent place in the search engines. The main reason in doing SEO is that it can make your website to be ranked on the top. And being on the top ranked, users can easily see your website.
Another way to have a lot of visitors in you website is by optimizing your content, and you have to make sure that it is unique. You have to make a content that describe the products and services you offer. Largely, the content can help you improve the visibility and popularity of your website. It is also important that you can give the users, visitors and readers the valuable information they needed, in doing so; the readers tend to visit your website every now and then, since they can get a lot of information. And if this will be the case, then the popularity and visibility of your website will increase.
Yes, online businesses increases these days, heaps of people are now aware of the large profits they can get when entering into online business and especially when going about search engine optimization. If you are planning to put up an online business, search engine optimization is the great option there is in the market. Going about search engine optimization, can make business move in the perfect way.
Since everyone is aware of the internet, and most people use the internet to have the information they needed, even in products and services, so going into online business, and doing search engine optimization can help you succeed and earn a lot of profits.
So if you wanted to be successful with your online business, start optimizing your website. Just consider the right ways in optimizing your website, in order to be successful and to prosper with your business.
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Design Guidlines For Search Engine Optimization
6 Major Tips Not to Ignore
Google, Yahoo, MSN, consumers, and shareholders all appreciate user-friendly and well designed sites. This strong feature keeps them coming back and optimizes your search engine results. A well-designed site perfectly executes these 6 tips.
Design For Your User
As stated above, your site must be user-friendly to those who are using it, your users. The colors must blend and be easy on the eyes. The font needs to be large enough, but not to large to draw attention away or distract the eye. It must be easy to navigate and all the pages must have another page to link to. Try to stay away from pull-down menus, clashing colors, excessive advertisements and small font.
Here are some of the best sites found on the web, use them as reference: Amazon.com, Gorp.com, Kids.gov, Guggenheim.com, and google.com
A Fast Working Site
Neither user nor spider wants to sit around and wait for your site to load. Avoid an overload of graphics. If you are using Flash, create a Flash-free alternative. This way if people don’t want to wait they can ‘skip intro’ or Flash.
Easily Comprehendible
The content on your site needs to be perfect; avoid big words, non-familiar terms and long run-on sentences. Very few people have time to read paragraph after paragraph; bullets are fast and lead the reader to information they want. Check and recheck your spelling. Show your intelligence through content and grammar.
Validate Your HTML
Spider will ignore HTMLs with long titles, numbers or symbols. Keep it simple and validate your HTMLs at http://validator.w3.org/
Use ALT tags for images
Alt attributes or alt tags are what describe your images to spiders and users using hand held devices, or text only browser. An alt attribute arranges your site back to the basics, almost to the format when the Internet was first being developed.
Perfectly Functional
Everything from graphics, links, registration forms, key locks, and cookies needs to be perfectly functional. If not viewers will be quick to click out of your site.
These 6 guidelines are simple, but must not be ignored. They will guide you to high search engine rank and keep your viewers happily returning.
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Choosing an SEO Agency
The rapid proliferation of business operations and marketing via the Internet has resulted in fierce competition between websites for the users’ attention. It is thus of utmost importance that your website has maximum exposure, and search engine optimization (SEO) can greatly enhance this. What search engine optimization basically entails is the modification of a website in such ways that it achieves a high ranking in search engine listings for relevant terms to your product or service offering. A high placement for relevant terms should lead to more qualified traffic to your site.
The SEO process, however, is not a simple one, and should be left to the experts. Equally important is that these experts must be reputable. Aggressive and unethical search engine optimization tactics have resulted in many websites being penalized and even removed from search engine indexes. At the other extreme, inefficient and incompetent work will result in you paying for an insignificant change in your site ranking. Thus for the average businessperson who is not highly versed in search engine technology, the job of selecting a reputable search engine company can be a daunting and dangerous one. However, do not be put off – the Return on Investment of this marketing tool can be huge, in comparison with traditional marketing methods. The following suggestions will help to make the selection process simple and secure.
Although no company can guarantee you a number one position on all search engines, it is essential that you define goals in search engine ranking that you would like to reach. This will allow you to easily assess the success of the campaign at a later stage, while giving the consultant a clear idea of what you need. Decide if you require short term or long term optimization, as this will affect your budget and also point you to specific services suited to your goals.
For example, you may want to implement and maintain search engine optimization for your site on a long term basis, and you may want to have added to this a more assertive short term exposure for your business or product over a specific period. For this short term objective, services such as Pay-per-click (PPC) or Pay-for-inclusion (PFI) may be suitable. These services entail giving your site prime placement in either the actual search results listing or on the same page as listed high ranking sites, for which you pay a fee. It is not necessary to understand the intricacies of these systems and services, just be certain of your marketing goals and strategy, and what you intend to gain from search engine optimization.
The vast number of available firms may be intimidating. In order to narrow the scope, consider these suggestions:
Use search engines to search for companies. Search engine optimization companies that rank highly in engine listings should have the skills to do the same for your business.
Scan web directories. A company that belongs to a directory or listing may possibly be approved according to certain standards of practice and expertise. Similarly, any associations or societies of SEO agencies may be a good place to start.
Ask other companies for recommendations. Word of mouth is usually the safest and most reliable method of selecting a service.
Companies to avoid are those that send you unexpected email inviting you to join “free-for-all” link systems.
You will need to carefully evaluate the companies during your initial search as well as during subsequent meetings or correspondence, in order to find a trustworthy and proficient firm. It is recommended that you meet the consultants in person if possible, so as to establish a better impression of their business practice. The following are crucial deciding factors which you should use in your selection process from the very beginning of your search:
Track record
It is recommended that you pick a firm that is experienced in the industry and has valid references and reports to prove it.
Check references to ensure that specific job claims were actually done by the firm that you are considering. Also ask these companies whether the search engine optimization agency delivered in terms of service and results. You will quickly discover if there is anything suspicious or unsatisfactory about the agencies by talking to their other clients.
The company should be able to show you reports clearly detailing success in search engine ranking for their current or previous clients.
Success is indicated by a good website placement across a range of the most popular search engines, for a variety of popular keywords or phrases. A high position for one unpopular keyword on one obscure search engine does not equal success. The reason for this is that SEO companies add key words and phrases to your site content and HTML coding for a search engine spider to detect. If these terms are hardly or never typed into search engines, their addition to your site is completely useless. In the same way, high ranking on an obscure search engine is meaningless. For current ratings of the popularity of search engines, investigate the Nielsen Netratings page at Search Engine Watch (www.searchenginewatch.com). Wordtracker (www.wordtracker.com) is a program that is helpful in determining the popularity of keywords or phrases as searched by Internet users.
The reports should also show that good results are maintained over a period of time (at least six months). SEO is a very competitive field, with search engines regularly changing their rules and structures, requiring that a site’s ranking be constantly monitored and any problems or decline in position addressed. When viewing these reports, enquire as to the frequency of reporting (it should be monthly), as well as the methods of presenting the information. Reports should contain unprocessed data in addition to comprehensible summaries of the data (e.g. in chart form which allows for easy comparison between variables) and suggestions for any improvements or adjustments.
SEO Methodology
Enquire as to the techniques employed to optimize sites. Steer clear from firms that use methods of redirection such as “cloaking”, “doorway” or “bridge” pages. These methods basically involve pages hidden to the Internet user that are heavily loaded with popular keywords. Many search engines, in particular Google, claim that these tactics are deceptive and unethical and they will heavily penalize (and even remove) sites that use them.
Your site should not need to link to the SEO agency’s site. This often implies a redirection method which is not only risky but will also potentially reduce the amount of exposure and traffic to your site.
Beware of companies that avoid your questions or are not open about their techniques – this usually implies dishonest business operations.
Make sure that the company manually submits websites to indexes, and does not use software to do so. They should also provide you with a receipt of submission. Also be careful of companies that plan to submit your site to thousands of search engines – this method prefers quantity over quality and is quite futile.
Do not buy into a service that involves searching directly from the browser window – this requires specialized software that most Internet users will not have.
The company should help you with selections of keywords and phrases which are relevant to your business and popular with search engine users. Check their optimization plans for your site, and the extent to which they may want to change your site content and design. Ideally you do not want to compromise on your site design or visitors’ ease of navigation. It is generally beneficial to employ SEO services at the beginning of your site development process, so that money does not get wasted on site redesigning.
Link popularity is another optimization strategy used, which involves linking popular sites to your site. However this is not a simple process and double check that it does not involve “free-for-all” “link farms” (mentioned earlier) which will only detract from your site’s exposure.
Price
Quality and ethical business practice are two aspects that you definitely do not want to compromise on when it comes to selecting a search engine optimization company. Generally, a more experienced company will charge higher fees and should guarantee you a successful, low-risk campaign. Obviously younger companies exist that can do the same thing for a cheaper rate, but be sure that you are convinced of their competence and reliability before you sign them on. If in doubt, wait until you find a company that you are comfortable with.
Agencies differ in payment methods. Some charge a monthly fee and guarantee a certain amount of top 10 or top 20 results. Others make use of a Cost-per-click system which involves paying a fixed fee per every click made on your website link. This means that you only pay if traffic is directed to your site, although there is a danger of going beyond your budget.
Be clear on the quotation breakdown, ensuring that you understand which fees apply to long-term inclusion in search results and which apply to short-term advertising (such as Pay-per-click or Pay-for-inclusion campaigns).
Make the final selection and begin the search engine optimisation campaign proposal
After scrutinizing candidates according to the abovementioned factors, you should have a shortlist of potentials to choose from. If you are faced with a number of suitable prospects, pick the company that you are likely to get along with best, i.e. follow your gut reaction. If you do not feel particularly secure with any firm, rather hold on and keep looking. You will most probably be starting a long-term partnership with the SEO company, in which case you will want to be certain of your choice.
Before signing a contract, be sure that the agency will not simultaneously work with any of your competitors, as this could severely jeopardize your campaign’s effectiveness. You should also have full ownership of the optimized pages, in case you discontinue the service or replace the firm. These conditions should be stated in the contract. The contract should also state the company’s commitment in adhering to ethical standards of practice. Expect to wait at least 2-3 months before you see any results.
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Applying SEO Onto Your Web Pages
Most people will only click the ten top search results in the first page. Therefore, it is essential to get a high ranking to make your web site a profitable one. Each day brings new challenges for online businesses to make themselves rank higher using Search Engine Optimization.
Basically, Search Engine Optimization is the implementation of tools and methods to making your site top ranking in the results of search engines. Getting your site in the first page will ensure more traffic, which could lead to potential profit and business.
SEO requires consistent work in order to be accomplished. There are many aspects in your site that need updates. Either added or omitted. This will include getting information about related keywords and phrases that are popular in regard to your theme site. This gathered information will then be used to be placed into your documents and meta tags.
The following, are just a few of the tasks you must perform, when applying SEO onto your site.
Meta Tags: Here, you will include the title of your site. A short and concise description of your site. The keywords and phrases related to your site’s contents and other more general information regarding the target audience, publisher name, type of document, etc.
Keywords and phrases: Responsible usage of keywords and phrases throughout the contents displayed on your documents. Filling up your site with keywords can do more harm than good. So, you should not use more than three or four major descriptive keywords within a content of 100 words.
Navigation links: Appropriate navigation links will give your clients a more satisfactory experience. Not to mention that a broken link will hurt your ranking with search engines as the web crawlers will not be able to follow.
Use of Headings: Ignored by many web site owners, it’s proven that the usage of heading tags i.e headingsheadings headings, etc, will drastically improve your ranking with search engines.
Use alt and title tags: By adding alt and title tags into your images and links respectively, you will gain more exposure using descriptive keywords. For instance: ;
Link exchange: Considered by most webmasters to be the key to improve your ranking, is the exchanging of quality inbound and outbound links with other related web sites.Traffic generated by sites, among others, are one of the elements that search engines use to rank sites. To get those web sites linking to yours, require a bit of research.
You need to find out who is the owner or webmaster of that particular site you’re interested in. Then, you will have to send him/her a link exchange request e-mail, stating the reason of your interest. Make sure that you place a link to their site onto your page before sending the e-mail, as this more often than not will get a positive feedback. One way to check the links that point to your site is by using the free link popularity check software of Axandra.
XML site maps: There is no way to guarantee that a website will be shown at the top ranking of search results for an extended period of time. However, updated and responsible SEO sitemap techniques can be used to place a web site high up in the search position
Excluding pages from getting indexed: You may have pages or directories on your website that you do not want to have them indexed. In that case, you can exclude them using this method:
Robots.txt: This is a file that uses a simple syntax to exclude specific types of users. In this case search engine spiders. This file will tell the spiders which pages should not be indexed. You can either exclude specific search engine spiders or all spiders. To exclude all search engine spiders from all directories on your web server, the default syntax is as follows:
User-agent: * Disallow: /
The following examples specify some search engine spiders and directories you may not want them to be spidered.
Google:
User-agent: Googlebot Disallow: /cgi-bin/ Disallow: /images/ Disallow: /page.html
MSN: User-agent:MSNbot Disallow: /cgi-bin/ Dissalow: /images/ Disallow: /special-page.htm
Note: Make sure you name the file “robots.txt” and place it in the root directory of your web server,where your home page is. Other known spiders are:
Slurp (Yahoo) Scooter ia_archiver InfoSeek Sidewinder Lycos_Spider_(T-Rex) Gulliver Teoma webcrawler/3.0 Lycra
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