There’s no shortage of advice with regards to what folks must do to enhance a site’s search engine rankings. Certain people agree, certain people differ, and some people are out-and-out perplexing. You can be extremely suspicious of any advice provided by someone that tells you to use search engine submissions, use traffic exchanges, or use FFA sites. That is so out of date it is not funny.

Not too long ago a well-known selection of SEO experts provided their consensus opinions to SEOmoz on what is relevant for outstanding search engine rankings today.

Given the consensus opinion of the experts, these are the four most important ranking factors for SERPs.

Keywords in the Title Tag

Using the appropriate keywords in the title tag of a web page is very important. Not only does it promote higher search engine rankings, it also assists with better click-through from the SE listings to the web page. It’s of reduced value to be high up in the search results without receiving that many clicks. The ultimate purpose should be to gain as many visitors to the site as possible.

Those keywords that were used by the searcher are bolded in the search results. If part of the page title is highlighted, it stands a higher opportunity of being seen and getting a mouse click. Nevertheless, highlighted keywords don’t comprise the only element to consider when composing the page title tag.

A smartly composed page title, that invites and entices the web surfer to click through, can result in a lot of extra clicks. It is more advantageous to receive 100 clicks from the 5th position with an eye-catching title compared with fifty clicks from the third listing with a badly written page title, correct?

The Anchor Text of Inbound Links

The anchor text that’s employed in the hyperlink that points to your web site from another site weighs heavily in the SE algorithms to figure out what your web site is all about. Additionally, what your web site is all about influences largely what it will rank for in the search results.

If it’s possible that you can exert any influence on the anchor text that other web sites use with their links to your site, then it’s an extremely prudent investment of your time.

A larger number of web sites that have links to your web site using a specific keyword, or variations of that keyword, will cause the search engines to more easily figure out that your site is focused on that certain keyword.

It is far more advantageous if the content of the page on your site contains that specific keyword and its latent semantic equivalents.

The Overall Link Popularity of the Site

Search engines figure out the relative importance of your site by using the number of hyperlinks that point to the site. They take into account both quality of the hyperlinks and quantity of hyperlinks.

The more distinct web sites that link to your site, the higher the search engines will compute the perceived importance of your web site.

The building of backlinks does not end. One can never have enough backlinks pointing to your website. It’s true that it’s possible to build links too fast and that could raise some flags in the algorithms of the search engines. But, if done as an ongoing action with a longer term outlook, every link deserves the resources spent in obtaining it. They all add up to an improved deemed importance of your web site.

Internal Link Structure of the Site and Resulting Link Popularity

Naturally, some of your web pages will gain more external backlinks than other pages. Those that do not attract a lot of external backlinks could be the real money pages that you’d wish to rank high in the search engine listings.

Internal linking structure, as well as the anchor text utilized for the internal links, is the way to distribute PageRank inside the perimeters of your site.

Some search engine optimization experts say that an internal link carries the same value as a link from an external page. That does not mean the web site will gain high rankings with nothing more than internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it does not have a lot of external links, on the condition that the rest of the web site has acquired enough PageRank from external links.

In Closing

SEO may seem daunting when one looks at it as a whole. However, when viewed as individual components, there are a select number of comparatively uncomplicated things one can focus on for the biggest gains.
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SEO: Optimizing Sites for Search Engines

SEO means Search Engine Optimization. All successful websites are “optimized” to help search engines find your site and for the searchers to want to come to you. If your site has been built with SEO in mind, the search engines will find your site, you will make page one and the searchers will click the link to your website.

SEO is Easy

So, want to “optimize” a web site to be search engine and visitor friendly. GREAT IDEA! If you can keep the searcher in mind in every aspect of building a website, you can climb the ranks of the search engines quickly and easily. If you follow the steps listed here, you can build a web site that is traffic driven and search engine optimized.

SEO Takes Patience

Of course, if everyone used good SEO, we all would have a 100,000 (or better) ranked web site. It takes time, patience and, above all, perseverance. Here we will try to help you to not get overwhelmed by the process. Take it one step at a time and don’t get ahead of yourself. Website development involves a lot of steps and you don’t want to take shortcuts to building your e-business.

Questions You Need to Answer

As your own “website builder”, you have found the inspiration for your e-commerce website, here are the steps in the design process:

Develop a Concept: How are you going to serve your visitors’ needs?

Compile a Keyword List: These searched terms are essential content to get your traffic.

Blueprint your Site: Make it logical and flowing from general to specific needs.

Decide on a URL: This rose HAS to be named well.

Monetization: How are you going to make money?

SEO is Service

Before we begin, we all know that everyone searching the internet has one thing in common: they want information. Therefore, serving your visitors the information they want is the best way to make them stay. By giving them the knowledge they desire we gain trust and respect. Wouldn’t you like to have someone you respect and trust in all your business dealings? So would they.

SEO is a Virtue…

If taking the time for good SEO isn’t your “cup of tea,” then you can try other avenues of designing an e-commerce website. Even so, You’ll still want to structure your site so it flows smoothly from point to logical point,

Let’s get started.

Developing a Keyword List

Blueprinting Your Site

Don’t be Pushy…

When designing a website, remember that it all flows downhill.   As the visitors go from top (your home page) to the bottom (asking for the money), they develop trust and respect for you. Never be pushy. A great web site design will lead the customer to understanding the processes, and consistently make low-pressure offers of your services.

Help Your Readers…

Your home page will have general information about your business, and will only offer answers to questions they might have. Help them understand what’s involved and let them decide where they need to go from there. Here’s where you point them to more solutions in other places in your website. These are your “tier 2″ pages.

Example: I want to sell stone tipped spears and arrows to hunters. ”Stone Tools” or “Hunting Tools” might be my main concept for the home page. I will only discuss general information here, and only about why stone tipped tools are better than wooden tipped. Most of the links on this page will be aimed at getting the visitors to find complete answers to questions they might have (found elsewhere in my site).

Proper Links…

In tier 2, you will have a number of pages, all of them logically divided into categories.  These should answer needs, explain processes, or describe aspects of quality in your products and services. Links from here will usually be to other areas of interest or, if necessary, explain in more detail certain aspects of your business.

Example: My Stone-Tipped Spear and Arrow business “tier 2″ sites would be on how to make your own arrow heads, shafts, spears and spear points. Of course, I remind the visitors constantly that it takes practice to produce quality tools, and let them know I can provide these services to them. My links here will be to my supplier’s pages for straight, durable shafts or, perhaps, tools needed to make your own spears or arrows.

In Depth Information…

The last tier you should need in a simple web design will be tier 3, where you take a visitor through some in-depth processes. These aren’t always necessary, and can be excellent places to put more monetization links and tools.

In my tier 3, I explain to my visitor the processes involved with straightening the shafts as well as where to find the best sources for the wood and stone. Most clients won’t get this far, but it is there for those who want to learn. Of course, I offer to take the work out of the process and repeatedly offer them my arrow and spear shafts.

Decide on a URL

Search Engine Optimization begins with a keyword-based URL. The search engines “see” the web address first, and having a name that’s relevant to your marketing concept will cause you to get a higher rank than, say “Alphabet-Sales.com”. The search engines (as well as the visitors) won’t have a clue about what your site is about, and many will just pass it by. Since this aspect of web design is so critical, choose your website URL carefully. It should be short, relevant and, if multiple words are used, separate the words with hyphens. 2-3 words is best.

Almost Done:

The last thing you’ll need to do is make sure all your metadata is in place.  Make sure your page titles, page descriptions and alt text tags are relevant to each page, use a couple of keywords in them, and are written in a manner that encourages further reading. 

That’s All There is!

Once you have this all these basic SEO steps in place, all you’ll need to do is generate some great content for your site and have laid out in appealing ways and filled with keywords that are about your industry.  Google now claims to index the entire internet every day (as of July 2009), so your site will probably be indexed within 24 hours.  If you did your job well, your site should jump in rankings within 1-2 weeks of completion.

Still Not performing Well?

I suggest a third party evaluate your site by getting an SEO Visitor Impact Analysis done, then applying what the professional recommends.

Good luck!
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SEO and Internet marketing are terms that someone interested in website marketing should definitely become familiar with if they are not already. The SEO stands for search engine optimization and is focused mostly on ranking in search engines like Google. For instance, if someone is searching for “swivel bar stools” from a search engine, a website targeting this keyword that has the correct SEO marketing would rank at or near the top of the list in the search results.

The goal is to be listed at the top of the search engine results so that the maximum amount of visitors possible will visit the site. Once they have visited the site, the goal is to get them to click on the ads that should be strategically placed around on the website pages. This is called the click through rate. The higher this rate, the more money the website marketer makes. The more relevant the search term is to the corresponding ads clicked on by the searcher, the more money each click is worth and thus the higher the ranking will be in the search engines.

It is a continuous circle where every single entity depends on every other single entity. This is why it is incredibly important that all of the marketing research is done correctly before the targeting of specific keywords is put into place. If SEO marketing is done correctly it can be one of the most efficient and continuous ways to make money online. Someone in a company who has mastered this skill will be able to maintain a virtually passive income for years to come with very little upkeep and maintenance after the initial work required to get it up and running like well oiled machine.

The key to good internet marketing is content quality. Intelligent, well written, solid, relevant content will lead directly to success. The content should be relevant to the keywords that are being targeted. This will ensure that the ads being placed on the web pages by the marketing agency are also relevant to the content, which will yield a higher click through rate and more money earned in the long run.

It is also important to remember that success in this field does not happen overnight. The reason for this is because the websites will need to age some to gain more authority by the different search engines. The older the website, the more authority is has. The more authority a website has, the higher its ranking will be, and thus the more earning potential it will have. It has been estimated that a well researched site can take anywhere from six to eighteen months to reach its true earning potential due to the aging process required.

However, with a little research, content production, and patience anyone can make a great living online. Whether it is from home, the beach, a hotel or another country, this is a job that can be easily maintained and requires virtually no overhead cost when beginning.
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If you know how to use SEO to get a high listing in search engines, or are an expert in search engine optimization for high Google listings, then you need read no more of this article. Your website obviously has at least one page in the top 10 of Google, MSN and Yahoo, and you have as much traffic as you need for your success.

However, if not, then you need some advice. You need to understand the basics of search engine optimization. Incidentally, what the basics are to you may not be basics to others. Basics to some are the correct use of LSI (latent semantic indexing), of internal linking strategies and of other techniques designed to lead search engine spiders by the hand and convince them that their site is the tops. Can you do that?

If not, then here are one or two tips. Good SEO is a lot more than just having your page title in title tags and your heading in H1 tags. It is more that just having the correct keyword density – do you know what that is? The vast majority of people don’t have the slightest clue about keyword density or what it means. Formulae said to relate to keyword density and the number of words in the key phrase as a function of the number of times the phrase should appear in a web page are mediaeval in internet time.

Do you know what? Google doesn’t give a toss about your calculations. Google cares about the service you are providing to Google customers and how relevant the content of your web page is to their needs. To find that out, Google applies a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page.

Google doesn’t care if you have exactly 15 incidences of your keyword every 500 words – in fact if you do, you have no chance because that is now excessive. Keyword stuffing or keyword spamming they call it! Yet people still write articles packed full of keywords in the mistaken belief that it will be good for them. Who is still telling them that?

So let’s forget keyword density. It’s old SEO and no longer relates to Google’s needs. Internal linking: now there’s a new thing to most people, even though it has been relevant for the past few years. By intelligent use of internal linking you can lead your friendly neighbourhood spider down any web you can weave for it. And you will benefit greatly by doing so, if you know where you should be leading it.

Internal linking strategy is a different concept entirely to an external lining strategy involving one way or two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most don’t know how to do it properly, and therefore lose out. Let me give you a simple example.

You have a website with a page rank of 4 for your home page. Note that it is not your whole site that gets a Google PageRank, as it is properly written, but each individual page in your site is individually ranked. When you come across a website with a PR of 4 or even 8, it is the page you are looking at that has that PageRank. That will generally be the home page, and when you agree to a reciprocal link, guess what! Your link will be placed on a ‘links page’ in that site with a PR of zero. That’s right, a Google PageRank of zilch: and that’s the benefit you will get. Zilch!

If you place their link on your home page, or any other page with a PR of greater than zero, you lose out. Even if your page has a Google PageRank of only 1, THEN YOU LOSE OUT!! They get a share of your PR of 1, and you get a share of their PR of zero!

Stick that in your pipe and smoke it, and then tell me I don’t know what I am talking about as many have. Some of these many are so-called internet gurus and SEO experts that fleece you by promising you a Google Page 1 position for your site, when they can’t even get one for themselves.

If a site offers you a top 10 position, check out their position by using their URL. If they were so good, wouldn’t they be in the top 10 for their URL? I would have though so! But NO.

So, do what you can to understand what Search Engine Optimization is. What it really is – not what some would want you to believe what it is. Check out the source code of successful sites and compare it to the unsuccessful sites and try to spot differences. If you cannot, then it is the linking strategies that make the difference. Whatever strategy you use, however, make sure that you fully understand it and that you are using it as it should be used. There are links and links – some better than others. Some can give you positive results, and some of your links can be very bad for you.

Do you know how to tell the difference? Most can’t, and so are led by what they read online. The problem is that since ‘most can’t’, most of what is written online is garbage. It is difficult to spot the truth from the opinion. It is truth that gets you a good Google or Yahoo listing, not opinion. The problem is that more people believe opinion than truth since they don’t know what truth is, and most of what they read is false opinion.

The best advice you can have is to check out the websites that have succeeded and copy what they do. However, that is not as easy as you think since the off-site linking strategy that you cannot see is as important as the on-site SEO that you can see.
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