This article will speak very shortly about technorati authority and why it is important for your business. How your financial gain can become huge, just by this one little secret. Why it’s important to want more technorati authority for your blog and how it can help you.

What is technorati authority?

technorati authority is measured by the amount of unique blogs having a recorded backlink to your site in the last six months. This means the more links you have to your blog, the more technorati authority your blog will have. The number is calculated using a +1 for each unique blog, meaning it doesn’t include having multiple links from the same blog. That means you don’t get 2 technorati authority for 2 links on the same blog, but it does update your technorati authority for that blog and renews it for another 180 days.

What is technorati rank?

Technorati rank is something else and is the number you see when you log in to your account. This is a number that is shown to show how “popular” your site is compared to the #1 blog. This means that if you have 1,000,000 there are 999,999 blogs that have higher technorati authority than you. This is of course “cooler” to have a higher ranking. if a blog has 5 in authority and another blog also has 5 in technorati authority the blog will have the same rankings and therefore the number is not as accurate as you may think. The blogs “share” the same ranking if equal to another one… This means your blog may have 242,234,234 blogs ahead of you, even though you have 1,000,000 in ranking.

So how do I increase my technorati authority?

The best way to increase your technorati authority is to write something that generates “buzz” and let enough people see it. This can be done through using sites such as Digg.com and del.is.ious. Spread the word about your blog and tell people to link back to you. A nice one that I’ve found to do this is actually to write a text to a compelling YouTube video. This means that you have a story to go with your YouTube video.

This increases the peoples chance of linking to your blog instead of the video. I’ve done this many times and it has boosted my technorati authority by heaps and bounds. Writing a story worth sharing is the number one reason that people visit your blog, so have good content and a headline worth looking past. If you can catch enough people attention you may have potentially thousand of visitors in a couple of hours! Once you pop, this method can be extremely viral.

Having valuable content makes people link to your blog thus generating more traffic, more technorati authority, more rankings, better SEO rankings. It can only go in an upward spiral. The point is to be unique, innovative and have something worth telling people about. This will help your marketing and increase technorati authority which is what this article was about.
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