SEO Ranking Authority Foundation » Target Market http://www.sraf.org Sat, 11 Feb 2012 07:08:49 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How to Improve Your Search Engine Ranking With Article Marketing http://www.sraf.org/2010/06/how-to-improve-your-search-engine-ranking-with-article-marketing/ http://www.sraf.org/2010/06/how-to-improve-your-search-engine-ranking-with-article-marketing/#comments Mon, 07 Jun 2010 11:43:57 +0000 admin http://www.sraf.org/2010/06/how-to-improve-your-search-engine-ranking-with-article-marketing/


One thing I always ask webmasters who use article submissions is what exactly they’re trying to achieve. By and large, I hear one or more of the three benefits listed below in their replies:

A higher search engine rank for their most important keywords, a reputation as an authoritative source of information in their field or more traffic due to people clicking the links to their site in the articles.

As I see it, the SEO enhancing benefits to be had from article marketing is the strongest argument in favor of using articles.

SEO techniques are all designed to do the same thing: get more traffic to your site, especially from the people in your target market or audience. Article marketing is one of the more effective ways of getting your content to the people you want to reach.

Like anyone else, your target market searches for information online with Google and other search engines.

If your website is part of your business, you definitely want to be as high in the list of search results as you can for the search terms your likeliest readers or customers commonly use. If you can get your site at or near the top of these results, you will see much more targeted traffic – this is traffic from people who are interested in the subject matter of your site already and as such are the most desirable visitors.

Targeted traffic, in fact is what everyone is really looking for. By using the SEO techniques listed below, you can get your website moving upwards through the search engine rankings with Google, Yahoo and other major search engines.

1 – Research your keywords. These are the words and phrases that people use when looking for a site like yours.

After determining what these words are, you need to work them into your site’s content. It is a good idea to do a little research on this even if you already think you know what to use. There are plenty of free and commercial keyword research tools you can use, including Google Keywords, Keyword Discovery, Overture and Word Tracker, to name just a few.

2 – Write articles about the same topics as your website. This will mean that the same keywords should find their way into your articles naturally. Before you submit your articles, however, you should look them over to see if you’ve used them in the title, content and resource box.

While using keywords is important, it is less so than making your articles readable. Write for human readers, not search engines. Don’t pack your articles with keywords – this makes them difficult to read and can even cause them to be ignored by search engines. 1%-3% keyword density is plenty.

3 – Write and submit regularly. You should write and submit a couple of articles every month without fail. Keeping up with this is where a lot of webmasters fail in article marketing. This is one of those SEO techniques which takes time, but will only get real results if you stick with it.

Article marketing is a powerful method of improving page ranking which can also directly drive sales; but only if you are diligent and keep at it. The benefits of this SEO technique are cumulative, so while you won’t notice a difference right away, it will happen and can be dramatic. Once you make writing and submitting articles a habit, you will soon see your site moving up in the search engine rankings.
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]]> http://www.sraf.org/2010/06/how-to-improve-your-search-engine-ranking-with-article-marketing/feed/ 0 The Truth About Search Engine Optimization http://www.sraf.org/2010/04/the-truth-about-search-engine-optimization/ http://www.sraf.org/2010/04/the-truth-about-search-engine-optimization/#comments Sun, 04 Apr 2010 20:42:29 +0000 admin http://www.sraf.org/2010/04/the-truth-about-search-engine-optimization/


While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn’t the textbooks that you’re competing with, it’s the competition … who within the most competative markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Profession Search Engine Optimization (SEO) is more than simply understanding the goal of a website. The real SEO Professional, or real ‘Search Engine Optimizer’, will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question … Who is the “target audience” or the “target market” … and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

-Optimizing every page’s page titles, meta tags, attributes, anchor text and more.

- Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).

- Content is king … and paramount to good optimization.

- Search engine friendly GUI navigation (internal linking strategy). – A must have ‘inbound link’ building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

Professional SEO Company

Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here’s Google’s tips on things to look for in an SEO company:

- Be wary of SEO firms that send you email out of the blue.

- No one can guarantee a #1 ranking on Google.

- Be careful if a company is secretive or won’t clearly explain what they intend to do. – You should never have to link to an SEO.

- Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

- Choose wisely.

- Be sure to understand where the money goes.

- Talk to many SEOs, and ask other SEOs if they would recommend the firm you’re considering.

- Make sure you’re protected legally.

- Professional SEO Strategy and Conversion

The truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty

If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting … is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that’s why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.
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