There’s no shortage of advice with regards to what folks must do to enhance a site’s search engine rankings. Certain people agree, certain people differ, and some people are out-and-out perplexing. You can be extremely suspicious of any advice provided by someone that tells you to use search engine submissions, use traffic exchanges, or use FFA sites. That is so out of date it is not funny.

Not too long ago a well-known selection of SEO experts provided their consensus opinions to SEOmoz on what is relevant for outstanding search engine rankings today.

Given the consensus opinion of the experts, these are the four most important ranking factors for SERPs.

Keywords in the Title Tag

Using the appropriate keywords in the title tag of a web page is very important. Not only does it promote higher search engine rankings, it also assists with better click-through from the SE listings to the web page. It’s of reduced value to be high up in the search results without receiving that many clicks. The ultimate purpose should be to gain as many visitors to the site as possible.

Those keywords that were used by the searcher are bolded in the search results. If part of the page title is highlighted, it stands a higher opportunity of being seen and getting a mouse click. Nevertheless, highlighted keywords don’t comprise the only element to consider when composing the page title tag.

A smartly composed page title, that invites and entices the web surfer to click through, can result in a lot of extra clicks. It is more advantageous to receive 100 clicks from the 5th position with an eye-catching title compared with fifty clicks from the third listing with a badly written page title, correct?

The Anchor Text of Inbound Links

The anchor text that’s employed in the hyperlink that points to your web site from another site weighs heavily in the SE algorithms to figure out what your web site is all about. Additionally, what your web site is all about influences largely what it will rank for in the search results.

If it’s possible that you can exert any influence on the anchor text that other web sites use with their links to your site, then it’s an extremely prudent investment of your time.

A larger number of web sites that have links to your web site using a specific keyword, or variations of that keyword, will cause the search engines to more easily figure out that your site is focused on that certain keyword.

It is far more advantageous if the content of the page on your site contains that specific keyword and its latent semantic equivalents.

The Overall Link Popularity of the Site

Search engines figure out the relative importance of your site by using the number of hyperlinks that point to the site. They take into account both quality of the hyperlinks and quantity of hyperlinks.

The more distinct web sites that link to your site, the higher the search engines will compute the perceived importance of your web site.

The building of backlinks does not end. One can never have enough backlinks pointing to your website. It’s true that it’s possible to build links too fast and that could raise some flags in the algorithms of the search engines. But, if done as an ongoing action with a longer term outlook, every link deserves the resources spent in obtaining it. They all add up to an improved deemed importance of your web site.

Internal Link Structure of the Site and Resulting Link Popularity

Naturally, some of your web pages will gain more external backlinks than other pages. Those that do not attract a lot of external backlinks could be the real money pages that you’d wish to rank high in the search engine listings.

Internal linking structure, as well as the anchor text utilized for the internal links, is the way to distribute PageRank inside the perimeters of your site.

Some search engine optimization experts say that an internal link carries the same value as a link from an external page. That does not mean the web site will gain high rankings with nothing more than internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it does not have a lot of external links, on the condition that the rest of the web site has acquired enough PageRank from external links.

In Closing

SEO may seem daunting when one looks at it as a whole. However, when viewed as individual components, there are a select number of comparatively uncomplicated things one can focus on for the biggest gains.
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Wouldn’t it be great to have a blueprint that you can follow to get first page rankings in Google? I said the same thing when I was becoming overwhelmed with what to do as far as my SEO efforts go. So I set out to create a checklist of formula.

I will be outlining that formula here in this article so you can copy it and use it to get more traffic and profits for your business. I use this formula every time I start a new website. I simply complete the checklist and move on to the next project. This is online business at its finest. Your SEO Checklist

1. Keyword Research – every action online starts with a keyword. You must make sure that your targeting buyer keywords. You also don’t want to target keywords that everyone is competing for. Go for the low hanging fruit. These are keywords with less competition but also less traffic. You just have to rank for a number of them to get good results.

2. Site Optimization – here you want to make sure you Title tag includes your keyword and that your META description actually describes your site well.

3. Add Unique Content – Google and other search engines simple love unique content. This adds value to their searchers. So by giving them what they want you in turn get the traffic and sales you want.

4. Add a blog – a weblog or WordPress blog does wonders to your rankings. Adding a blog to your site is very easy these days. There is a ton of information online, on how to do this.

5. Start building links – This is where the magic happens! Look for relevant sites that will allow you to leave a link back to your site. The goal is to get as many as possible.

Please keep in mind that these are your basic steps. Each step needs to be explained further. You can do your research on each step to add on to this easy checklist.
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The goal of every webmaster is to achieve the best traffic levels possible for their website. The best way to do this is with search engine optimization. This is the process of optimizing your web pages for search engines to help them rank better in search results. This article is designed to help you teach that process starting from the ground up; including both on-page and off-page optimization. Let me be straight forward in that this article does not contain every single thing you can do. The concept of over optimization is real and you do not want to make your web pages so search engine friendly so that they appear weak to actual human visitors.

On-Page Optimization (This should be in a H2 heading tag)

The concept of on-page optimization is simple and straight forward. This is the actual process of making your web pages search engine friendly and helping them achieve the best results possible. This is also the easiest part of search engine optimization since it is usually only done one time and to make things as easy as possible should be done during the initial creation of the website. Let us begin to dive deeper into search engine optimization.

Title Tags (This should be in a H3 heading tag)

The title tag is located in the document head element; this is basically the title of your web page and will appear in search engine results and will appear at the top of the visitors web browser. You really want to try and keep this both friendly to search engines and to visitors. A title tag stuffed with keywords will not perform well in actual search result click conversions because it is not human friendly. The method this author is going to recommend is the keyword slash informational method. Let us say we have a web page related to cat food and that sells cans of food. The primary keyword we want to rank for is cat food. Below is an example of an optimal title tag for both search engines and visitors.

Cat Food – Learn About & Buy Cat Food Online

The above title tag is straight forward and contains the main keyword twice, once in the very beginning and once at the very end. It also tells a human exactly what the web page is about and what it contains. Do not worry about adding in too much information into the title tag; this can be done with the meta description tag that is described below.

Meta Description Tags (This should be in a H3 heading tag)

The meta description tag is located in the document head element; and this is basically the generally description of the web page. This should cater to both search engines and human visitors. Using the same example about cat food you will find below an example of a proper meta description.

Cat Food R Us is the premier leader in online cat food sales and providing consumers with information regarding different brands of cat food.

As you can see above the meta description is short, sweet and to the point. It contains our primary keyword twice and tells humans exactly what is located on the web page. Always try to keep your meta description around 150 characters or less.

Heading Tags (This should be in a H3 heading tag)

Heading tags are placed in the body element; and they are used to structure specific sections of content. This is easy to describe much like chapters do in a book; since they are used to describe the specific chapter they provide direct information about the content following them. Now, there are a few different heading tags, h1 all the way to h6. Most of the time you will never need to beyond the h3 heading tag, however in some cases it may be applicable. The below example is how heading tags are used to structure content and how they are useful to visitors and search engines

Cat Food Information

Content on Basic Information on Cat Food

Main ingredients in Cat Food

Content About the Different Ingredients in Cat Food

About Taurine in Cat Food

Content About the ingredient Taurine in Cat Food

Major Brands of Cat Food

Content About the Different Brands of Cat Food

About the Pet Paws Brand

Content About the Brand Pet Paws

As you can see above the whole concept of heading tags is to structure your content; this helps search engines know what specific snippets of content are related to, it also gives humans a good idea of what that specific content is about. Proper use of heading tags is crucial in on-page search engine optimization and is also the most abused. Make sure to use it properly as followed in this article.

Internal Linking (This should be in a H3 heading tag)

The concept of internal linking is quite simple; this is the process of internally linking your web pages to one another. This helps search engines index all your web pages and also helps visitors find different sections of your website. Of course you will have a navigational menu located somewhere on your web page. However, it is also a good idea to add internal links directly into your content. Not only does this help search engines learn more about what your web page is about and correlates to, it also helps readers find sections of your website easily. Do not forget to also use proper anchor text. Consider using the primary keyword you are trying to rank for followed by home or homepage instead of using home from the anchor text of your homepage

Image Optimization (This should be in a H3 heading tag)

Many webmasters fail to properly optimize their images and lose out on traffic from Google Image searches. This is done via the actual image file name and ‘alt’ attribute. Below is an example of how to properly optimize an image that is of a cat eating Whiskies cat food.

‘File name: cat-eating-whiskies-cat-food.jpg’

‘Alt Attribute: A black and white cat eating whiskies cat food in a bowl’.

Actual HTML: .

It is generally a good idea to add content around or near the image related directly to it. This is generally done by wrapping text around an image or adding a caption below the image.

Special HTML Text (This should be in a H3 heading tag)

It is a good idea to use bold and italicize HTML codes around some of your primary keywords on your web page. Make sure not to abuse this and only do it once or twice; the best way to do this is to have it done like you are trying to emphasis something to the reader. You will find this will also get readers to pay special attention to a specific area of content.

Off-Page Optimization (This should be in a H2 heading tag)

The concept of off-page optimization is very simple; this is the process of building back links. This article will go over a few of the many different methods of building back links. Some are better than others and they are in no specific order. This is just a generalization to help you figure out the best methods to build back links.

Writing & Submitting Articles (This should be in a H3 heading tag)

Article writing is the process of writing articles and submitting them to article directories. This is a great way to build relevant unique back links and also bring relevant traffic to your website. The BEST way to maximize the efficiency of writing articles is to write a unique article each time; DO NOT submit the same article to multiple article directories. Content scrappers and article re-publishers will do this for you. Also, make sure to inject as many links as allowed by the article directory. However, do not link to your homepage only; for each link available link to a different web page. You will be wasting links if you do them all to the same web page; also it looks more natural to have links to all your web pages. Do not forget to use proper anchor text; primarily the best method with anchor text is to use the exact keyword or keyword phrase you are trying to rank for. Just make sure to change up the anchor text from time to time; this is done easily by aiming for other relevant keywords.

Blog Commenting (This should be in a H3 heading tag)

Blog commenting is quite simple. This is the process of commenting on blogs and leaving a back link to your website. You want to only comment on blog posts that are relevant to your website and a good way to find blog posts is via the Google Blog Search website. Just type in keyword or keyword phrases to find blog posts related to them. When leaving blog comments you want to leave a useful comment or it will be flagged as spam and deleted. I suggest always commenting with 2 to 3 sentences and putting your back link in the content rather via the name and website text fields. Some blogs do not allow in-content links and you will have to settle with the name and website text fields. This is a good initial method to build back links, however it should not be your primary method.

Link Exchange (This should be in a H3 heading tag)

A link exchange is when two webmasters are able to exchange links between their websites. You can find websites to exchange links with by doing a simple Google Search on the keyword or keyword phrase you are trying to rank for. This will give more value to the link exchange itself since that site already ranks for that keyword. Try not to go overboard with link exchanges; I would not exchange links with more than 100 sites if possible, and then only with sites which are related with my site theme. Remember to always use proper anchor text when exchanging links.

Back link Building Summary (This should be in a H3 heading tag)

The three above methods to build back links are far from all the options available. You can also consider doing forum signatures, social bookmarking, free blog networking and so forth. You can do a few Google Searches on “back link building”, “back ink building methods” and so on to find other alternate ways to build back links.
About the Author:

As fancy as the term “blog” sounds, it’s actually just a website that uses a content management system. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available.

Here are 10 tricks that will increase your visibility in search engines and eventually drive more traffic to your blog.

1) Use keywords in your blog post titles – This is a given for SEO. Most blogging software uses the post title as the url so take advantage of it.

Example: “10 SEO Tricks to Attract More Traffic to your Blog – Search Engine Journal
Search Engine Journal is included on every blog post title tag automatically.

2) Optimize your blog categories – When you create categories for your blog, be sure to use keywords in the titles. When you post, be sure to default to a general category that is relevant no matter what the post is about. Choose multiple categories on each post when appropriate. This will create a “SEO-friendly” url for each post you make.

3) Syndicate your blog – Make it easy for people to subscribe to your blog. Sign-up with a free service like Feedburner and then create a “syndication” area on your site.

4) Offer RSS to email – Anywhere from 10% to 40% of your blog traffic can come from individuals that perfer to read blog posts via email. RSS readers and aggregators can be confusing. Adding email services to your blog isn’t. There are several free services available for this including: FeedBlitz, Squeet, and Zookoda.

5) Ping blog search engines – This can be configured with blog software such as Movable Type or WordPress to work automatically. If you’re using Blogger.com, then you can do this manually with Pingomatic.com or Pingoat.com.

6) Make comments on other blogs – Your name will be linked to the blog url that you enter. Don’t make comments that offer no value to the blog post. Don’t use keywords in the field for your name, use your name or blog name.

7) Submit your blog directories – Also submit the blog to regular directories such as (DMOZ, JoeAnt, GoGuides, Google Blog Search, etc) that have categories for blogs.

Targeted advertising – Now this doesn’t really drive traffic to your site but will make you money. It’s possible by using Google AdSense to display highly targeted ads on your blog. Once you’ve setup an account and placed the ads on your site, just sit back and watch the cash come in. Cha-ching.

9) Snatch up hot keywords – Now before you place ads on your blog, be sure your keyword density is good for the right terms. A VERY helpful tool to improve your traffic for high-paying keywords is called Keyword Elite (http://www.seojuice.com).

10) Use track backs – If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site. A TrackBack is a mechanism used in a blog to show, around an entry, a list of other blogs that refer to it.

Summary

The important thing to remember is that no matter how many optimization tactics you employ with a blog, there is no substitute for quality content. Blog optimization is only as effective as the quality and usefulness of the content you’re optimizing. So do not limit yourself to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!
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